Sharing Some TLC
Use SVGs for Your Logo
When I wrote about SVGs in 2016, it was big news. It’s standard for us now to use SVG format for logos on websites we develop. I am always surprised at the number of new websites launched with PNG format logos. Everyone should use SVG format logos on their websites…
How to add a user in Google Search Console
Google Search Console is an essential tool for analyzing website performance. Web developers should have access to their client’s Google Search Console in order to submit sitemaps and monitor and fix any errors. Search Console also provides valuable information for SEOs to see what search terms people are using to…
What Is Your School Website’s Call To Action During COVID-19?
A call to action (CTA) is a prompt on a website that tells the user to take some specified action. We see “Sign Up” or “Add To Cart” buttons serving as CTA’s on sales or lead-generating websites. For school websites, the CTA is usually an invitation to visit the school…
Should Your School Work on Website SEO and New Content During COVID-19?
With so many changes happening, we’ve seen a drop off in interest in SEO for school websites during the COVID-19 crisis. However, we believe a focus on SEO and website content right now can actually help private schools prepare for uncertainty and implement a successful strategy for minimizing attrition and…
Is This One For You? Amilia Class Registration Software Review
Our third and final in-depth class registration software review platform is Amilia (not to be confused with the WordPress plugin Amelia, which is more for appointment booking and not related to the Amilia software we are reviewing here). Amilia is a Canadian registration software company. We found this software to…
Sawyer Class Management Software: A Comprehensive Review
We have recently been trying out different class management platforms. Since we work with enrichment programs and camps, they often ask us for class management software recommendations. There are many, many class management systems available – it can be overwhelming! For our review, to narrow the options, we focused on…
How Can We Help During The COVID-19 Crisis?
The news right now is overwhelming. The number of people affected by Conronavirus multiplies exponentially every day, along with a constant barrage of COVID-19 related emails. The rapidly changing information on the spread of the virus and how to respond to it is stressful. Schools in my state are closed…
Choosing Class Registration Software To Make Things Easy For You and Your Customer
Our clients who offer after school classes, camps and other enrichment activities use a variety of class registration software systems. These platforms help business owners manage their class offerings/schedule, registration, students and instructors, payments and more. Some class registration software is industry-specific, such as MindBody, which is the leader in…
Create a website alert: How to highlight important information on your website in a time of urgency
The websites we create for schools, camps, and after school programs need to have a way to alert website visitors to important information. This includes school closures due to snow days, registration period opening for camps and classes, and other announcements. Nonprofits also need this functionality to draw attention to…
Why It Is Important To Update Your WordPress Plugins and Themes
WordPress is an excellent platform to use for many types of websites. This is evidenced by the fact that over 43% of the world’s websites are built with this open-source software. When you use WordPress’s open-source solution for a website, it is important to be aware of the need to…
9 Tips for School Website SEO
Parents want to find your website and enroll their children. Your school website needs to stand out in search engines, like Google. We’ll give you our top 9 tips for SEO for private school websites. 1. Fresh content Search engines, like Google, notice when you regularly have fresh content. You…
Increase Attendance By Improving Your School Events Calendar
Getting people to your school or program’s events doesn’t have to be hard. Your website exists to reach your visitors. Using a camp or school events calendar to draw people to your website can quickly increase registration. Camp or School Events Calendar To give visitors an overview of all events,…