Sharing Some TLC
Photo by William Iven on Unsplash.
Social Media Mistakes to Avoid During the Pandemic
Every time we blink, there’s COVID-19 social media content, especially on social media. Because of social distancing and COVID-19 safety regulations, more people are staying home and are increasingly active online. As the new school year begins, eyes turn to your school’s social media accounts to feel a sense of…
Preparing your website and messaging for Giving Tuesday
If you work for a non-profit organization, Giving Tuesday is probably somewhere in the back of your mind as you put together your more current fundraising campaigns. Though we’re still a few months out from the worldwide day of donating, it’s critical to begin planning with plenty of time in…
Photo by Kat Yukawa on Unsplash.
8 Guidelines for a Successful Online Fundraising Campaign
As a result of the pandemic, organizations have moved their businesses to be partially or completely virtual and digital. Non-profit organizations are no exception. As the digital world grows, this poses a great opportunity for non-profit organizations to run strong online fundraising campaigns to support their causes – especially in…
What is the difference between a logotype, logomark, and logo lockup?
Your logo is a huge part of your school or organization’s branding. It’s your first impression to the world, the image of your brand. The term “logo” is actually quite general, as there are several categories of logos. When creating a logo, you may be asked, “Do you want a…
Tell-tale signs your school website needs to be updated
Website technology is constantly evolving, bringing new updates designed to make our lives easier, especially in the means of digital marketing. Though staying up to date with every new plug-in and widget may be time-consuming, it’s worth it to keep your organization or school website fresh to make sure you’re…
Using Canva to custom-size your images
Adjusting your images to fit custom dimensions in WordPress can be frustrating, and sometimes time consuming without prior instructions. Luckily, Canva is a helpful tool that’s great for resizing your images for your WordPress site. The first step is creating your free Canva account if you don’t already have one. …
We believe BLACK LIVES MATTER
We must stand up and speak out. Silence is ok when it is done to listen, but silence can also be a way to avoid the risk of saying the wrong thing. It is encouraging to see many businesses making public statements in support of the Black Lives Matter movement. Importantly,…
Quick changes to effectively boost your school website’s news page
With the craziness of today’s current events, your school or organization’s website needs to be as functional and up to date as ever. With COVID-19 wreaking havoc on school communities and organizations, families are frantic for every update regarding the upcoming school year. In addition to informational updates, they will…
Make sure your tuition information is easy to read.
Is Your Private School Tuition Information Updated and Easy to Find on Your Website?
As the summer season begins, parents and families will be planning their finances for the next school year. Families will plan to enroll their children in new schools, switch between different programs, and may stumble upon your website to look at your tuition rates. When they do this, it’s crucial…
Photo by David Travis on Unsplash
Optimizing your website design through user tests
What are user tests? There are many elements that go into the making of a new website for your school or nonprofit. A website needs to be clean and readable, attractive to viewers, and easy to navigate – it requires good overall usability. The most important information you’re trying to…
Are you ensuring brand consistency in your school communications?
The brand of your school or business is its visual elevator pitch to the world. The company colors, the logo, imagery, and your tone all blend together to create your brand that has the potential to attract clients. Your brand is your chance to stand out against competitors. Because of…
Don’t Make a Mistake With Your Website Contact Form
Contact forms are a critical element on your website. We’ve written a blog post about contact form delivery issues. No website should be without a contact form/page. However, if you have one and the wrong person (or no person!) is notified when someone fills out your contact form, your organization…