Sharing Some TLC

GoogleMyBusinessSchoolReviews

Google My Business Reviews for Schools and COVID-19 Resources

How Google My Business Reviews and other tools can support your school during the pandemic The pandemic continues to run its course in America; you and your staff surely feel overwhelmed as the upcoming school year begins or creeps nearer. An influx of parents are pulling their children from public…

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Tell-tale signs your school website needs to be updated

Website technology is constantly evolving, bringing new updates designed to make our lives easier, especially in the means of digital marketing. Though staying up to date with every new plug-in and widget may be time-consuming, it’s worth it to keep your organization or school website fresh to make sure you’re…

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Using Canva to custom-size your images

Adjusting your images to fit custom dimensions in WordPress can be frustrating, and sometimes time consuming without prior instructions. Luckily, Canva is a helpful tool that’s great for resizing your images for your WordPress site.  The first step is creating your free Canva account if you don’t already have one. …

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digitalmarketingunsplash Photo by Diggity Marketing on Unsplash

School Marketing Strategies to Implement Over the Summer

Summer is in full swing, and your school planning for the next year is well underway by now. Between rearranging school calendars and creating virtual events, to adjusting curriculum and match remote learning requirements, you’re most likely up to your elbows in prepwork for the fall. To add to the…

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Quick changes to effectively boost your school website’s news page

With the craziness of today’s current events, your school or organization’s website needs to be as functional and up to date as ever. With COVID-19 wreaking havoc on school communities and organizations, families are frantic for every update regarding the upcoming school year. In addition to informational updates, they will…

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tuition page screen capture Make sure your tuition information is easy to read.

Is Your Private School Tuition Information Updated and Easy to Find on Your Website?

As the summer season begins, parents and families will be planning their finances for the next school year. Families will plan to enroll their children in new schools, switch between different programs, and may stumble upon your website to look at your tuition rates. When they do this, it’s crucial…

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usertest Photo by David Travis on Unsplash

Optimizing your website design through user tests

What are user tests?  There are many elements that go into the making of a new website for your school or nonprofit. A website needs to be clean and readable, attractive to viewers, and easy to navigate – it requires good overall usability. The most important information you’re trying to…

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SchoolBrandingGuide

Are you ensuring brand consistency in your school communications?

The brand of your school or business is its visual elevator pitch to the world. The company colors, the logo, imagery, and your tone all blend together to create your brand that has the potential to attract clients. Your brand is your chance to stand out against competitors. Because of…

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Don’t Make a Mistake With Your Website Contact Form

Contact forms are a critical element on your website. We’ve written a blog post about contact form delivery issues. No website should be without a contact form/page. However, if you have one and the wrong person (or no person!) is notified when someone fills out your contact form, your organization…

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SVG LinkedIn Post Header

What Should Be On Your School Website Homepage

Your school website home page is often (but not always – more on that in a future blog post!) the first page people come across when they visit your website. It’s usually the page that gets the most attention during the website design and development process, with good reason. We…

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svg-compared-to-png-images

Use SVGs for Your Logo

When I wrote about SVGs in 2016, it was big news. It’s standard for us now to use SVG format for logos on websites we develop. I am always surprised at the number of new websites launched with PNG format logos. Everyone should use SVG format logos on their websites…

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How to add a user in Google Search Console

Google Search Console is an essential tool for analyzing website performance. Web developers should have access to their client’s Google Search Console in order to submit sitemaps and monitor and fix any errors. Search Console also provides valuable information for SEOs to see what search terms people are using to…

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