Sharing Some TLC

abe-b-ryokan-H7Lea3wiOqw-unsplash Courtesy of Abe. B. Ryokan on Unsplash

The importance of avoiding duplicate content

If you’re trying to learn more about SEO for your small school’s website, you’ve probably heard of duplicate content. There’s a lot of mixed information out there about duplicate content, ranging from what duplicate content actually is, how you can be penalized for it, and whether or not it actually…

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Google Core Web Vitals for your school website

Your website’s user-experience is critical to reaching your long term marketing goals. There are many elements that make up your school or non-profit website’s user experience: site speed, interactivity, responsiveness, etc.  In 2020, Google announced that “Core Web Vitals” would be used as ranking signals in 2021. What does this…

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4 reasons why WordPress is perfect for small school websites

At DesignTLC, we proudly use WordPress to design websites for our clients. There are plenty of other platforms available, like Wix, Weebly, and Squarespace, and Finalsite is a big name in school websites. WordPress is our favorite for four reasons:  Ease of Use Ownership Extendabilty Community  1. Affordability  It’s no…

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halgatewood-com-tZc3vjPCk-Q-unsplash Courtesy of Hal Gatewood on Unsplash.

School website design trends to note for 2021

As we are hustling through the new year into the spring, school website designers are picking up more assignments for small schools to meet their deadlines to start marketing for recruitment. If you’re in a similar position and you’ve reached a creative rut, or you don’t know which elements of…

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Prioritizing Quality over Quantity website traffic

When it comes to website traffic, it may be hard to believe that quality visitors over quantity matter. You may think, “Why should it? I’m getting loads of traffic, it should be helping me.” Lots of traffic is awesome, but it doesn’t always help if you don’t know the quality…

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solen-feyissa-UWVJaDvXW_c-unsplash Courtesy of Solen Feyissa on Unsplash

The Difference Between Branded and Unbranded Searches

School marketing can be complicated! You’re in charge of branding your school – without brand recognition, your enrollment and prospects will become stagnant and your SEO efforts fall flat. For strong school SEO, you need to monitor the keywords being used in your audience’s internet searches; these search queries can…

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Tips for building your school website sitemap

Editing a website or completing a site overhaul and starting from scratch is a long process that has multiple steps, including creating a sitemap for the website’s organization. If you’ve been tasked with building your school website sitemap, you may be wondering how to create one effectively. Here are a…

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4 Great Private School WordPress Website Designs

There is a different level of scrutiny that is involved because private schools are under more pressure to create compelling, interesting websites in comparison to public schools. In general, private schools are more competitive than public schools in terms of creativity and design, and it shows in their websites. Because…

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edho-pratama-T6fDN60bMWY-unsplash Courtesy of Edho Pratama on Unsplash

Key school website terminology you should know

We’ve crafted a guide to help you understand some of the most important terms in the school website industry.

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TELL ME WHAT YOU WANT WHAT YOU REALLY REALLY WANT

Advantages of Dynamic Content on WordPress Sites

Creating a more professional WordPress website can be done through enhancing site design and plugging in advanced features. Web developers will suggest these options to you; however, have you thought about including some dynamic content into your WordPress site to boost the overall user experience?  What is dynamic content?  Dynamic…

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Come back strong after winter break with these quick school marketing plans

With the holidays this week, schools were recently released for winter break until January. While it’d be nice to take the entire break off, this is a great opportunity for you to revamp your school website and marketing plan through some quick, painless projects that put you in a better,…

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ben-white-dddQHervE04-unsplash Courtesy of Ben White on Unsplash

Lift your small school’s holiday spirits with these virtual ideas

The holidays are usually such an exciting part of the year, and COVID-19 will definitely impact this holiday season. With school communities trying to virtually engage away from each other, how are small schools supposed to foster a positive, optimistic culture for the holidays? If morale is low in your…

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markus-winkler-wLBVAF-kMR0-unsplash Courtesy of Markus Winkler on Unsplash.

Last minute preparation tips for #GivingTuesday Donations

Giving Tuesday is just around the corner, taking place this year on December 1 just after the Thanksgiving holiday. Rooted in online donations, the basis of the hashtag holiday is essentially Black Friday for non-profits. Because Giving Tuesday is so significant in the non-profit industry, it’s crucial that your organization…

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Benefits of working with a small website agency

Your school or non-profit organization’s website is your first impression to your audiences; if your website isn’t making the best first impression, you’re not maximizing your marketing potential.  To avoid this, you want to have a website that best represents your school or nonprofit’s interests. Of course, you can always…

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How Google’s new COVID-19 attributes can help your small school or non-profit

As we all know, Coronavirus has sent the education industry through a loop, especially small, independent, and private schools. As the next school year’s recruiting season circles around and uncertainty continues, parents will begin their online research to find the best match for their child. Google My Business offers “attributes”…

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Aligning your small school’s SEO with its target audiences during COVID-19

Coronavirus has flipped the education world upside down. As this school year begins, teachers, students, and their families all adjust to new implications of online learning. Over the summer, enrollment in private, independent schools spiked as frustrated parents searched for alternatives to public school for their children. Enrollment for this…

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socialmediaimage Photo by William Iven on Unsplash.

Social Media Mistakes to Avoid During the Pandemic

Every time we blink, there’s COVID-19 social media content, especially on social media. Because of social distancing and COVID-19 safety regulations, more people are staying home and are increasingly active online. As the new school year begins, eyes turn to your school’s social media accounts to feel a sense of…

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Preparing your website and messaging for Giving Tuesday

If you work for a non-profit organization, Giving Tuesday is probably somewhere in the back of your mind as you put together your more current fundraising campaigns. Though we’re still a few months out from the worldwide day of donating, it’s critical to begin planning with plenty of time in…

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makeachange Photo by Kat Yukawa on Unsplash.

8 Guidelines for a Successful Online Fundraising Campaign

As a result of the pandemic, organizations have moved their businesses to be partially or completely virtual and digital. Non-profit organizations are no exception. As the digital world grows, this poses a great opportunity for non-profit organizations to run strong online fundraising campaigns to support their causes – especially in…

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Google My Business Reviews for Schools and COVID-19 Resources

How Google My Business Reviews and other tools can support your school during the pandemic The pandemic continues to run its course in America; you and your staff surely feel overwhelmed as the upcoming school year begins or creeps nearer. An influx of parents are pulling their children from public…

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