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Website-Discussion

How Should You Select an Agency to Redesign Your School or Nonprofit Website?

A website serves as the virtual gateway to your organization, often forming the first impression for potential donors, volunteers, and stakeholders. A well-designed website not only serves as a virtual front door but also acts as a powerful tool for communication, outreach, and fundraising. However, redesigning a website can be…

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Headphones-Laptop

Ensuring Accessibility: A Guide to Creating an Inclusive Private School Website

In today’s digital age, a school’s website serves as its virtual front door, offering vital information to prospective parents and students. However, to truly welcome and engage all visitors, including those with disabilities, the website must be accessible. Accessibility isn’t just about complying with regulations; it’s about fostering inclusivity and…

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CRM

What is a CRM and How Should a School Select a CRM?

Managing relationships with students, parents, alumni, and other stakeholders has become increasingly vital for the success of schools. This is where Customer Relationship Management (CRM) systems come into play. But what exactly is a CRM, and how should schools select the right one to meet their unique needs? In this…

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Google-Analytics-Myriam-Jessier Photo by Myriam Jessier

How Should a School Use GA4 Information to Help Improve Their Website?

A school’s website is often the first point of contact for students, parents, and stakeholders, serving as a gateway to information, resources, and the overall school experience. With such potential value, it’s essential for schools to continuously improve and optimize their online platforms to better serve their community. A powerful…

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website-cost Photo by KOBU Agency on Unsplash

Navigating the Cost of a Good Private School or Nonprofit Website in 2024

In 2024, the cost of a well-designed and functional website for a private school or nonprofit organization can vary significantly based on several factors. Understanding these factors can help you navigate the pricing landscape and make informed decisions about your website investment. Here are some key considerations when evaluating the…

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Rebecca-Drobis-Photo Photo by Rebecca Drobis

Tips for Maximizing your Investment in Professional Photography

We’re excited to share this guest post from Rebecca Drobis of Rebecca Drobis Photography. Rebecca is a Washington DC-based photographer whose images tell human stories. Her photojournalism training instilled in her a keen sense of observation and the ability to capture impactful moments. She is especially adept at building genuine…

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Blackbaud_Wordpress_DesignTLC

Maximizing School Efficiency: A Comprehensive Guide to Blackbaud API Integration with WordPress by Design TLC

The need for seamless integration of technology is increasingly important in the ever-evolving digital landscape of education. Schools can be challenged by managing of vast amounts of data while striving to enhance communication and engagement with students, parents, alumni, and donors. Recognizing these challenges, Design TLC offers innovative solutions to…

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Barb Doyle

School Website Redesign Process: Podcast Episode with Barb Doyle

Fun fact: Tara Claeys co-hosts the Mindful School Marketing podcast with Aubrey Bursch of Easy School Marketing. The podcast brings in guests to discuss a wide variety of topics related to independent school marketing, admissions and enrollment, as well as strategies for mindfulness to make work and life more healthy,…

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colors-magda-ehlers Photo by Magda Ehlers

Navigating Color Contrast for Improved Accessibility in Web Design

In the realm of web design, aesthetics often take center stage. Designers meticulously craft layouts, choose fonts, and select colors to create visually stunning websites. However, amidst the pursuit of visual appeal, one crucial aspect often gets overlooked: accessibility. Web accessibility ensures that people with disabilities can perceive, understand, navigate,…

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blind-parent

Inclusive Design Practices: Making Websites Welcoming to Everyone

Inclusive design practices are the key to making websites welcoming to everyone. In this blog post, we’ll explore the importance of inclusive design, its benefits, and practical tips for creating accessible websites. Understanding Inclusive Design Inclusive design, also known as universal design or accessible design, is an approach that aims…

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Web designer working on website sitemap Photo by carmenmsaa

What Should a School Sitemap Include and What Should be Removed?

A school’s website serves as a vital gateway to information for prospective students, parents, faculty, and the community. An intelligently structured and easily navigable website is pivotal in conveying a school’s identity, offerings, and values effectively. A crucial component of website organization is the sitemap, a hierarchical list of pages…

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Wordpress-Download

The Benefits of WordPress for School and Nonprofit Websites

For schools and nonprofit organizations to effectively communicate, engage with their communities, and achieve their missions, a professional online presence is essential. WordPress, a popular content management system (CMS), is a versatile and cost-effective solution for building and maintaining websites which offers many benefits to both schools and nonprofit organizations….

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Graduates-tossing-hats Photo by Pavel Danilyuk

Connecting Through Time: Engaging with Alumni and Sharing Their Stories on Your School Website

School websites serve as the virtual gateway to a community’s educational journey. Beyond current students and faculty, a crucial aspect often overlooked is the connection with alumni. Alumni are the living embodiment of a school’s legacy, and their stories can be powerful tools for inspiring current students and fostering a…

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Equity concept people hand team doodle cartoon

Equity in Websites: A Heartfelt Approach by Design TLC

Hey there, I’m Tara, and today I’m here to chat about something that’s both a passion and a priority for us at Design TLC: equity in websites. In a world where our digital presence is as crucial as our physical one, it’s vital to ensure that everyone feels seen, heard,…

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Teamwork-on-Computer

Streamlining Operations: Harnessing Zapier for Enhanced Efficiency in Independent Schools

In the dynamic landscape of independent schools, efficiency and productivity play pivotal roles in ensuring smooth operations and fostering an environment conducive to learning and growth. Small schools have small teams, and staff will often wear many hats. Zapier, a powerful automation tool, offers a plethora of possibilities for independent…

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WebsiteDesignonNotebook

Navigating Success: The Impact of Website Structure on User Experience for Schools and Nonprofits

When it comes to shaping user experience, the structure of a website plays a pivotal role, especially for schools and nonprofits. A well-designed website not only captures attention but also guides users seamlessly through content and fosters engagement. In this blog post, we’ll explore how website structure significantly influences user…

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Digital-Marketing-Research Photo by Firmbee.com on Unsplash

The Crucial Role of Keywords in Your School’s Content Strategy

Schools know that an effective online presence is critical to attracting, informing and communicating with prospective families. A key component of and online marketing strategy involves understanding and implementing relevant keywords on the school’s website. In this blog post, we’ll delve into why keywords matter to your school’s content strategy…

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spam Photo by Hannes Johnson on Unsplash

New Email Deliverability Rules For Gmail and Yahoo: What It Means

Experiencing email delivery troubles or puzzled by those error messages? Have you received a message from your CRM (Constant Contact, Mailchimp, etc.) that you have to set up or change some settings with acronyms like DKIM and SPF? This is due to an upcoming change in email delivery for Google…

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goals Photo by Markus Winkler on Unsplash

2024 Design TLC Goals

Working with a lot of schools, “new year” occurs for us two times: I am a big fan of goal setting. The research around goals indicates that goals help us in many ways: Tips for setting and achieving goals I separate personal goals from business goals, although the process for…

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theme-photos-digital-design-unsplash Photo by Theme Photos on Unsplash

The Power of Color: How It Influences Website Behavior and Boosts Conversions

In the world of online marketing and web design, every detail matters. One often underestimated yet incredibly powerful element is color. The colors you choose for your website can have a profound impact on user behavior and, ultimately, your conversion rates. In this blog post, we’ll explore the psychology behind…

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