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10 Tips for SEO Schools Should Know About
In the competitive world of private schools, having a well-designed and optimized website is essential for attracting potential students and their families. The website is often the first point of contact for parents looking for information about the school, and it can play a crucial role in their decision-making process….
Should you use ChatGPT and other AI for your school marketing?
If you haven’t seen it already, ChatGPT is taking up much of today’s news cycles in a number of industries, including tech, healthcare, education, and more. Developed by OpenAI, ChatGPT (or “Generative Pre-Transformer”) is a machine learning language model that is trained on an exceptionally large dataset of information to…
How your web host could help or hurt your website performance
One of the first questions people may ask web designers when planning out their website is: Does it really matter where my website is hosted, or if it is hosted at all? In short, yes! The hosting environment you choose for your school website can impact security, SEO, user experience…
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Which Enrollment Management Platform is Best for Your Small School or Camp?
By Emily Hannah With any small school or children’s camp, a main goal will always be attracting new prospective students. While marketing your school and getting the attention of these new students is one process, guiding them through the entire marketing funnel to enrollment, and managing that complex process in…
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2022 School and Nonprofit Website Wrap Up – Our Year in Review
It is hard to believe, but 2022 is coming to a close— happy holidays and happy New Year! What a whirlwind this year has been. While we can’t wait to see what next year holds, the holiday season gives an opportunity to look back and reflect on this past year…
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How To Practice Values-Based Gift-Giving This Holiday Season
The holiday season is officially upon us! With Thanksgiving in the rearview mirror, people begin frantically purchasing gifts for Christmas, especially with the enticing Black Friday and Cyber Monday deals. While purchasing and giving gifts at Christmas time is a joy to some, it can be a chore to others….
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Using Your School Website’s Data to Increase Enrollment
Data is one of the most critical assets to a website— but understanding how to use that data and apply it to your school content marketing and enrollment strategy is key to leveling up your website. Though it may seem daunting to beginners, analyzing website data can be broken up…
4 Ways to Prepare Your Nonprofit Website for The Holiday Campaign Season
The holiday season can become chaotic for nonprofit organizations very quickly; when it comes to prepping for the holiday campaign season, the busiest season of the year, it’s best to plan as early as possible. Now that we’re in November, most (if not all) tactical planning around your nonprofit organization’s…
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Your Nonprofit’s Comprehensive Website Maintenance Checklist
Maintaining a website is no easy feat; it takes lots of effort to carry out through the year. This is especially true for a nonprofit, already running with limited time and resources. Understanding and planning out the laundry list of website maintenance can be daunting— how often should the analytics…
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6 Mistakes You Might Be Making on Your School Website
Keeping your private school’s website design in tip top shape over time is no easy feat— with plugin updates, design tweaks, and overall site upkeep, there is a laundry list of maintenance must-haves to keep the boat afloat and your website performing at an optimal level. In this blog post,…
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Why WordPress is the Best for Your School Website
When you are going through a website redesign or starting fresh with a new website concept for your small school, your first step is choosing which of the many website development platforms to work with. There are a multitude of options, which can seem overwhelming, but we’re here to tell…
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4 Helpful SEO Stats (And How to Use Them for Your School Blog)
Did you know that over 90 percent of online searches begin with a search engine? In fact, the average person conducts about three to four searches a day. If someone is looking for an answer to a question or a certain piece of information, it is almost certain they will…
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SEO for Schools: Optimizing with Google Search Console
The SEO marketing strategy for your small school or nonprofit organization should have a focus on the traffic and overall performance of your website. Tools like Google Search Console exist to ensure your website’s marketing and SEO strategies are maximized. Unfortunately, most businesses and organizations do not use Google Search…
Boost Your Website’s SEO with These 5 Copywriting Tips
Spending hours developing content that doesn’t improve your website’s rankings feels like a waste of time. Understanding copywriting tactics is key to developing winning content that improves SEO for your school website. We’ve written about writing for SEO and copywriting before. In short, SEO copywriting is writing that encourages a site…
Four Simple Ways To Improve Local Search Results for Your School
For small schools, your rankings in search engines like Google are the secret ingredient to a successful marketing strategy. To reach your marketing goals and improve local search results, your website and its content needs to be optimized to its full potential. In this blog post, we’ll give you insider…
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5 Easy Summer Break SEO Tasks for your School Website
While your school students, parents and families are relaxing this summer, your team may be taking advantage of the vacation and preparing your website for the next school year. We are going to share our top recommended tasks for school websites for your summer break. Summer is short— if you…
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Using Google Business Profile to Increase Student Enrollment
Let’s talk about free and effective marketing strategies to increase student enrollment! As summer kicks off, your school kickstarts recruiting new students to join your school community in the fall. As for parents, they will scour the internet for information on the best school option for their kids for the…
How to Highlight Your Faculty Directory in Your School Website Content
Your school website content should be easy and interesting to navigate, and this includes your faculty and staff directory. Interested parents who may want to enroll their child in your school may spend a significant amount of time scanning through your faculty directory to learn more about your school culture. …
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Is Your Nonprofit Website Ready for a Major Fundraiser?
Preparing for a major fundraising campaign is a complex, laborious process for nonprofit organizations— preparing a nonprofit website to support a major campaign is just one facet of the planning! To help keep your ducks in a row during the planning process, we’ve put together a master checklist of items…
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Is Your Small School Website Design Succeeding?
5 Things To Check to Measure School Website Success A high-functioning, effective school website is a must for your small school! While a successful school website doesn’t have to cost an arm and a leg, it is a significant investment for your school and requires special attention when budgeting for…