Sharing Some TLC

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What is a CDN and How Do I Use It on My Website?

We’ve written about caching – what it is and how to clear your cache. A related topic is the impact of a CDN on caching – let’s go over what a CDN is, why you might use it and how to connect it to your website. What is a CDN?…

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FPerformance

Does your WordPress website load in under 3 seconds?

Google favors websites that load in under 3 seconds, because that is a benchmark for a better user experience and website performance. It shouldn’t be hard to make your website load this fast, but many websites fail to meet this benchmark. We recently started working with a nonprofit whose WordPress…

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Design TLC Wins Platinum Hermes Creative Award

Design TLC was awarded a Platinum Hermes Creative Award for 2021 for the development of the microsite for Wittenberg University. We worked with the multi-talented Edit Barry and Allison Le of E&Aco to build a microsite for the University’s $100 million capital campaign, “Having Light.” The development project included some…

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How To Increase Your School’s Email Open Rates in 2021

From relaying important updates to sharing fun events happening at your school, sending email newsletters is important for building community and engagement at your school, as well as serving as a marketing tool for retention and prospective families. You may be wondering if email marketing is even still worth it…

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5 best practices for your non-profit website

Overhauling a non-profit website, or going through a re-designing phase is no easy feat, and it can be difficult to know what to prioritize. Or, sometimes it’s difficult to know when your website is ready for a refresh, especially if you don’t know the criteria that make up a great…

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Summer projects for your school website

Summer is rapidly approaching, and as your students are anticipating the upcoming summer vacation, it’s time to start preparing your school’s website for the next school year.  Website upkeep isn’t easy work. However, it is crucial to ensure your website is reaching its full potential. In this article we’ll list…

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SEO copywriting hacks for your school website

It can be frustrating when you spend hours developing content for your school website without seeing any improvements in search rankings, enrollments, etc. If you find yourself in this case, it’s time to dial in on the actual content you’re writing. You could build out your website’s content for days,…

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How to build a great nonprofit mission statement

A mission statement is the foundation of any organization. It defines the culture and can influence every aspect of a business or organization.  Mission statements are usually concise and to the point. It can be difficult to capture the essence of your organization in one simple sentence. The process of…

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Photo-by-Julia-M-Cameron-from-Pexels-pexels-julia-m-cameron-4143798 Photo by Julia M. Cameron from Pexels.

Tips for developing clear messaging for your school

Your school’s messaging is incredibly important when it comes to website design and development. Imagery, multimedia elements and other flashy features may get the attention of your website visitors, but it’s the content of your website’s message that will hook them in for more.  It’s important that your school’s messaging…

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The importance of avoiding duplicate content

If you’re trying to learn more about SEO for your small school’s website, you’ve probably heard of duplicate content. There’s a lot of mixed information out there about duplicate content, ranging from what duplicate content actually is, how you can be penalized for it, and whether or not it actually…

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Google Core Web Vitals for your school website

Your website’s user-experience is critical to reaching your long term marketing goals. There are many elements that make up your school or non-profit website’s user experience: site speed, interactivity, responsiveness, etc.  In 2020, Google announced that “Core Web Vitals” would be used as ranking signals in 2021. What does this…

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4 reasons why WordPress is perfect for small school websites

At DesignTLC, we proudly use WordPress to design websites for our clients. There are plenty of other platforms available, like Wix, Weebly, and Squarespace, and Finalsite is a big name in school websites. WordPress is our favorite for four reasons:  Ease of Use Ownership Extendabilty Community  1. Affordability  It’s no…

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halgatewood-com-tZc3vjPCk-Q-unsplash Courtesy of Hal Gatewood on Unsplash.

School website design trends to note for 2021

As we are hustling through the new year into the spring, school website designers are picking up more assignments for small schools to meet their deadlines to start marketing for recruitment. If you’re in a similar position and you’ve reached a creative rut, or you don’t know which elements of…

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Prioritizing Quality over Quantity website traffic

When it comes to website traffic, it may be hard to believe that quality visitors over quantity matter. You may think, “Why should it? I’m getting loads of traffic, it should be helping me.” Lots of traffic is awesome, but it doesn’t always help if you don’t know the quality…

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The Difference Between Branded and Unbranded Searches

School marketing can be complicated! You’re in charge of branding your school – without brand recognition, your enrollment and prospects will become stagnant and your SEO efforts fall flat. For strong school SEO, you need to monitor the keywords being used in your audience’s internet searches; these search queries can…

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Tips for building your school website sitemap

Editing a website or completing a site overhaul and starting from scratch is a long process that has multiple steps, including creating a sitemap for the website’s organization. If you’ve been tasked with building your school website sitemap, you may be wondering how to create one effectively. Here are a…

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4 Great Private School WordPress Website Designs

There is a different level of scrutiny that is involved because private schools are under more pressure to create compelling, interesting websites in comparison to public schools. In general, private schools are more competitive than public schools in terms of creativity and design, and it shows in their websites. Because…

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Key school website terminology you should know

We’ve crafted a guide to help you understand some of the most important terms in the school website industry.

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TELL ME WHAT YOU WANT WHAT YOU REALLY REALLY WANT

Advantages of Dynamic Content on WordPress Sites

Creating a more professional WordPress website can be done through enhancing site design and plugging in advanced features. Web developers will suggest these options to you; however, have you thought about including some dynamic content into your WordPress site to boost the overall user experience?  What is dynamic content?  Dynamic…

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Come back strong after winter break with these quick school marketing plans

With the holidays this week, schools were recently released for winter break until January. While it’d be nice to take the entire break off, this is a great opportunity for you to revamp your school website and marketing plan through some quick, painless projects that put you in a better,…

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