Sharing Some TLC

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How Google’s new COVID-19 attributes can help your small school or non-profit

As we all know, Coronavirus has sent the education industry through a loop, especially small, independent, and private schools. As the next school year’s recruiting season circles around and uncertainty continues, parents will begin their online research to find the best match for their child. Google My Business offers “attributes”…

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Aligning your small school’s SEO with its target audiences during COVID-19

Coronavirus has flipped the education world upside down. As this school year begins, teachers, students, and their families all adjust to new implications of online learning. Over the summer, enrollment in private, independent schools spiked as frustrated parents searched for alternatives to public school for their children. Enrollment for this…

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socialmediaimage Photo by William Iven on Unsplash.

Social Media Mistakes to Avoid During the Pandemic

Every time we blink, there’s COVID-19 social media content, especially on social media. Because of social distancing and COVID-19 safety regulations, more people are staying home and are increasingly active online. As the new school year begins, eyes turn to your school’s social media accounts to feel a sense of…

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Preparing your website and messaging for Giving Tuesday

If you work for a non-profit organization, Giving Tuesday is probably somewhere in the back of your mind as you put together your more current fundraising campaigns. Though we’re still a few months out from the worldwide day of donating, it’s critical to begin planning with plenty of time in…

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makeachange Photo by Kat Yukawa on Unsplash.

8 Guidelines for a Successful Online Fundraising Campaign

As a result of the pandemic, organizations have moved their businesses to be partially or completely virtual and digital. Non-profit organizations are no exception. As the digital world grows, this poses a great opportunity for non-profit organizations to run strong online fundraising campaigns to support their causes – especially in…

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Google My Business Reviews for Schools and COVID-19 Resources

How Google My Business Reviews and other tools can support your school during the pandemic The pandemic continues to run its course in America; you and your staff surely feel overwhelmed as the upcoming school year begins or creeps nearer. An influx of parents are pulling their children from public…

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What is the difference between a logotype, logomark, and logo lockup?

Your logo is a huge part of your school or organization’s branding. It’s your first impression to the world, the image of your brand. The term “logo” is actually quite general, as there are several categories of logos. When creating a logo, you may be asked, “Do you want a…

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Design TLC’s online course building skills featured on LifterLMS podcast

Tara was excited to be featured on the LifterLMS podcast to discuss the online learning platform Design TLC created for Tiny Chefs.  Tara used LifterLMS software to build online cooking courses for children. These online courses have given Tiny Chefs a chance to market their products online at a time…

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Tell-tale signs your school website needs to be updated

Website technology is constantly evolving, bringing new updates designed to make our lives easier, especially in the means of digital marketing. Though staying up to date with every new plug-in and widget may be time-consuming, it’s worth it to keep your organization or school website fresh to make sure you’re…

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Using Canva to custom-size your images

Adjusting your images to fit custom dimensions in WordPress can be frustrating, and sometimes time consuming without prior instructions. Luckily, Canva is a helpful tool that’s great for resizing your images for your WordPress site.  The first step is creating your free Canva account if you don’t already have one. …

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digitalmarketingunsplash Photo by Diggity Marketing on Unsplash

School Marketing Strategies to Implement Over the Summer

Summer is in full swing, and your school planning for the next year is well underway by now. Between rearranging school calendars and creating virtual events, to adjusting curriculum and match remote learning requirements, you’re most likely up to your elbows in prepwork for the fall. To add to the…

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Quick changes to effectively boost your school website’s news page

With the craziness of today’s current events, your school or organization’s website needs to be as functional and up to date as ever. With COVID-19 wreaking havoc on school communities and organizations, families are frantic for every update regarding the upcoming school year. In addition to informational updates, they will…

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tuition page screen capture Make sure your tuition information is easy to read.

Is Your Private School Tuition Information Updated and Easy to Find on Your Website?

As the summer season begins, parents and families will be planning their finances for the next school year. Families will plan to enroll their children in new schools, switch between different programs, and may stumble upon your website to look at your tuition rates. When they do this, it’s crucial…

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usertest Photo by David Travis on Unsplash

Optimizing your website design through user tests

What are user tests?  There are many elements that go into the making of a new website for your school or nonprofit. A website needs to be clean and readable, attractive to viewers, and easy to navigate – it requires good overall usability. The most important information you’re trying to…

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SchoolBrandingGuide

Are you ensuring brand consistency in your school communications?

The brand of your school or business is its visual elevator pitch to the world. The company colors, the logo, imagery, and your tone all blend together to create your brand that has the potential to attract clients. Your brand is your chance to stand out against competitors. Because of…

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Don’t Make a Mistake With Your Website Contact Form

Contact forms are a critical element on your website. We’ve written a blog post about contact form delivery issues. No website should be without a contact form/page. However, if you have one and the wrong person (or no person!) is notified when someone fills out your contact form, your organization…

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What Should Be On Your School Website Homepage

Your school website home page is often (but not always – more on that in a future blog post!) the first page people come across when they visit your website. It’s usually the page that gets the most attention during the website design and development process, with good reason. We…

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Use SVGs for Your Logo

When I wrote about SVGs in 2016, it was big news. It’s standard for us now to use SVG format for logos on websites we develop. I am always surprised at the number of new websites launched with PNG format logos. Everyone should use SVG format logos on their websites…

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How to add a user in Google Search Console

Google Search Console is an essential tool for analyzing website performance. Web developers should have access to their client’s Google Search Console in order to submit sitemaps and monitor and fix any errors. Search Console also provides valuable information for SEOs to see what search terms people are using to…

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Creating New Opportunities with Online Courses

The Coronavirus Shutdown has been devastating for many small businesses. After school classes, camps and other in-person enrichment programs have had to pivot to survive. We recently helped Tiny Chefs create a full online cooking course for kids and families in order to continue to offer their creative programming during…

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