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analytics

How to Add Someone to Your Google Analytics Account

We help clients review and analyze their website information in Google Analytics. This free service connects your website to a wealth of data that Google collects about your website traffic, including number of visitors, where they come from, what content they use on your site and how long they spend…

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What is a Website Audit?

We start with a website audit when someone comes to us looking for a new or “refreshed” website. Our website audit is a combination of assessments that help us evaluate a website for performance, user experience, SEO, messaging and design. This process guides the strategic direction and recommendations for improvements….

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What is Alt Text and Why Should You Use It?

Alt text (alternative text) is the description of an image in words “behind the scenes” in the HTML code of a website. Here is how alt text will appear in HTML as shown in Yoast’s article Image SEO Alt Tag and Title Tag Optimization: In WordPress, you can find the…

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frustrated-problem

How to Fix WordPress Problems

If your website is down or if you are having problems with your WordPress website, what do you do? Most likely, you contact your website developer and tell them you’re having a problem and ask them to troubleshoot and fix the problem. What does your website developer do after you…

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BB-Logo

Why We Use Beaver Builder to Create WordPress Websites

We use Beaver Builder to create nice looking, creative and user-friendly websites for clients. In 2015, we kept hearing great things about this front end page builder. At the time, we built child themes using the popular, well-coded Genesis framework. This worked well for us, and we grew accustomed to…

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snippet

Google Rich Snippets: Why Do I Need One, and How Do I Get One?

As the quantity of information on the web grows bigger and bigger each day, search engines are constantly updating and refining the way they identify and display that information. According to statcounter.com, Google performed 92% of all searches in February 2019, with the other 8% spread across the rest of…

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GbergBlock

How To Edit WordPress in the New Gutenberg Editor

What is Gutenberg? If you haven’t logged into your website in a while and are preparing to write or edit in WordPress, you might notice some changes. Gutenberg is a take on a new editor for WordPress, which replaced the WordPress classic editor. It is named after Johannes Gutenberg, who…

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Find Hidden Screen Options in Your WordPress Website Backend

WordPress is a powerful and versatile, open source content management system. Over 33% of all websites in the world are WordPress sites. For those who only use it to publish blog content, WordPress is easy to use. However, some confusing and “hidden” basic things, such as Screen Options, may take…

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domain-hosting-graphic

What is the Difference Between Domain and Website Hosting?

The concept of “hosting” can be IS confusing. A client recently asked us if they should cancel their domain hosting account because we moved their website hosting to a different provider. The answer is no! You need both. Confusing? Yes! Here is a basic overview of DOMAIN HOSTING (also called…

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Reviews

Reputation Marketing: Get More Genuine Online Business Reviews

When you’re looking to try a new restaurant or find a home service provider, what do you do? If you are like most people, you turn to the internet to search, and then you look at online reviews to narrow down your options and make a decision about where to…

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keywords

How To Search For and Find Keywords

Are you wondering how to search for keywords? Keyword research is an important part of SEO (though not the only part! We go over keywords as part of an SEO strategy for summer camp websites here). This research can be very complex and involved, which takes a lot of time,…

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howtochoose

How To Choose a Web Designer For Your Business

Are you thinking about creating a new website for your business? You might consider building a website yourself, especially if your business is small and your budget is limited. However, once you reach a point where you want to invest in important marketing tools like a website, you might consider…

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landing-image

Why Landing Pages Can Help Your Business

… And What Exactly Is A Landing Page? Let’s start with what a Landing Page is NOT. Many people refer to the “Home Page” of their website as a “Landing Page.” You could argue that any page someone lands on could be referred to as a “Landing Page.” (And in…

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summer-camp-photo

How to Improve Your Summer Camp Website’s SEO

It’s getting to be summer camp registration time! While some camp programs have a waiting list within hours, others may struggle to bring in new campers. Most parents pick camp programs based on reputation and word of mouth in their community, but many people rely on a Google search to…

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catphoto If you take a photo with your phone, make sure you optimize it before you upload it to your website.

How To Add Images to a WordPress Website The Right Way

Images, and how you add them to your website, can make or break the success of your website. An unappealing, unprofessional photo or graphic can leave your visitors with a negative impression of your business. A great photo can grab attention; however, if the image is not prepared properly for…

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perfect

How To Create Your Best Website

One of the great things about a website as a marketing tool is that it is dynamic. A website can be frequently changed and updated, unlike printed materials. For example, if you print 1,000 brochures and then decide to change your pricing, the process and expense in editing and reprinting…

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maintenance

WordPress Maintenance: What Is It and Why Do You Need It?

You have probably been told that your WordPress website needs “maintenance.” When I tell clients this, I explain what maintenance means, as it may not be obvious. There are at least 3 key elements of website maintenance that need to be performed regularly. Updates WordPress is software. Just like apps…

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calculator-pixabay

How much does it cost to run a nonprofit website?

We recently started working with a local nonprofit organization and will be building their first WordPress website. We love showing our clients that a WordPress website can do almost anything you need it to! Because WordPress.org is open source software, developers around the world create software that extends the functionality…

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calendar

Listing Events and Calendars on Your Website: Best WordPress Calendar Plugins Review

We make WordPress websites for schools, classes, camps, and restaurants which requires listing many upcoming events, and different types of events as lists and calendars. There are several things to note when adding events to your WordPress website. Here is our review of two of the best WordPress calendar plugins:…

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password Photo, Pixabay

It’s After Launch Time. Do You Know Where Your Website Account Information Is?

I recently contacted all of my current clients and even some past clients to share with them a list of their website and domain hosting information, as well as any logins I have on file for their business. My team at Design TLC spent a lot of time pulling together…

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