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The Increasing Importance of Quality Website Content

“Content is King” is a phrase coined by Steve Jobs in 1996 in reference to the future of the internet. This idea has been progressively evident as it relates to SEO and a website’s success. The value of website content has evolved even further within the last 5 years. Google’s…

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Make Sure Your School Website Design is Mobile Friendly

Does your school website design make it easy for users to navigate on their smart phone or tablet?In the last decade, the world of website design has changed dramatically, mainly due to increased use of the smartphone. In 2018, 52.2% of all website traffic originated from a smartphone. No longer…

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robot

The robots.txt file, or what a bot can do on your website

As we mentioned in a previous blog post, each search engine on the web has its own robots, or bots, constantly crawling sites. These bots are not limited to Google and Bing and Yahoo. Any social media application (think Facebook or Pinterest) has its own crawling bots, as do aggregators…

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redirection

I did a website refresh and now I get a 404 error. Help!

As wonderful as the design of your current website is, at some point you will want to do a website refresh. It is a good idea to periodically review your website and update the content and design. The information on your website should be up to date, including test and…

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Map

What Is a Sitemap and Why Do You Need One?

A site map is the structure or list of pages on a website. Let’s learn more and understand what does a sitemap do? A Site Map Is a Plan A key part of the website strategic planning process is the development of the site map. A site map can simply…

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WordPress Tags are Not The Same As Instagram Hashtags

Do you know the difference between a WordPress tag and hashtags used on social media? Not all tags are the same! Instagram Hashtags At Design TLC, we are fans of Instagram (follow our new-ish Instagram page here). Instagram has become a popular social media tool, and is widely used as…

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analytics

How to Add Someone to Your Google Analytics Account

We help clients review and analyze their website information in Google Analytics. This free service connects your website to a wealth of data that Google collects about your website traffic, including number of visitors, where they come from, what content they use on your site and how long they spend…

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What is a Website Audit?

We start with a website audit when someone comes to us looking for a new or “refreshed” website. Our website audit is a combination of assessments that help us evaluate a website for performance, user experience, SEO, messaging and design. This process guides the strategic direction and recommendations for improvements….

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What is Alt Text and Why Should You Use It?

Alt text (alternative text) is the description of an image in words “behind the scenes” in the HTML code of a website. Here is how alt text will appear in HTML as shown in Yoast’s article Image SEO Alt Tag and Title Tag Optimization: In WordPress, you can find the…

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How to Fix WordPress Problems

If your website is down or if you are having problems with your WordPress website, what do you do? Most likely, you contact your website developer and tell them you’re having a problem and ask them to troubleshoot and fix the problem. What does your website developer do after you…

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Why We Use Beaver Builder to Create WordPress Websites

We use Beaver Builder to create nice looking, creative and user-friendly websites for clients. In 2015, we kept hearing great things about this front end page builder. At the time, we built child themes using the popular, well-coded Genesis framework. This worked well for us, and we grew accustomed to…

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snippet

Google Rich Snippets: Why Do I Need One, and How Do I Get One?

As the quantity of information on the web grows bigger and bigger each day, search engines are constantly updating and refining the way they identify and display that information. According to statcounter.com, Google performed 92% of all searches in February 2019, with the other 8% spread across the rest of…

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GbergBlock

How To Edit WordPress in the New Gutenberg Editor

What is Gutenberg? If you haven’t logged into your website in a while and are preparing to write or edit in WordPress, you might notice some changes. Gutenberg is a take on a new editor for WordPress, which replaced the WordPress classic editor. It is named after Johannes Gutenberg, who…

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Find Hidden Screen Options in Your WordPress Website Backend

WordPress is a powerful and versatile, open source content management system. Over 33% of all websites in the world are WordPress sites. For those who only use it to publish blog content, WordPress is easy to use. However, some confusing and “hidden” basic things, such as Screen Options, may take…

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What is the Difference Between Domain and Website Hosting?

The concept of “hosting” can be IS confusing. A client recently asked us if they should cancel their domain hosting account because we moved their website hosting to a different provider. The answer is no! You need both. Confusing? Yes! Here is a basic overview of DOMAIN HOSTING (also called…

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Reviews

Reputation Marketing: Get More Genuine Online Business Reviews

When you’re looking to try a new restaurant or find a home service provider, what do you do? If you are like most people, you turn to the internet to search, and then you look at online reviews to narrow down your options and make a decision about where to…

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keywords

How To Search For and Find Keywords

Are you wondering how to search for keywords? Keyword research is an important part of SEO (though not the only part! We go over keywords as part of an SEO strategy for summer camp websites here). This research can be very complex and involved, which takes a lot of time,…

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howtochoose

How To Choose a Web Designer For Your Business

Are you thinking about creating a new website for your business? You might consider building a website yourself, especially if your business is small and your budget is limited. However, once you reach a point where you want to invest in important marketing tools like a website, you might consider…

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landing-image

Why Landing Pages Can Help Your Business

… And What Exactly Is A Landing Page? Let’s start with what a Landing Page is NOT. Many people refer to the “Home Page” of their website as a “Landing Page.” You could argue that any page someone lands on could be referred to as a “Landing Page.” (And in…

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How to Improve Your Summer Camp Website’s SEO

It’s getting to be summer camp registration time! While some camp programs have a waiting list within hours, others may struggle to bring in new campers. Most parents pick camp programs based on reputation and word of mouth in their community, but many people rely on a Google search to…

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