Sharing Some TLC
What Makes a Nonprofit Website Successful?
We specialize in WordPress nonprofits websites. Identifying goals, creating a positive user experience, communicating key messages and solving problems are the basis of the work we do. When it comes to nonprofit websites, we break the site down into 3 main areas of strategic focus: Design, Content, and Technical Structure….
Google Analytics Basics for Schools, Camps and Nonprofits
We connect all the websites we build to Google Analytics (GA). GA is a free resource that can give you a wealth of knowledge about your website traffic and performance. It is an overwhelming amount of data which can be scary if you don’t have an idea of what to…
Photo from Unsplash by Felix Mittermeier
Are You Doing A Competitive Comparison of Websites?
Part of a marketing strategy is researching and evaluating the competition. Have you looked at your competitor’s websites lately and done a comparison with your own website? Looking at what other nearby schools or enrichment programs are doing can give you ideas for content, keywords and other elements you can…
Uh Oh! WordPress not sending email from Contact Form
Every website should have a contact form. This is an important way for people to reach you, and often the key lead generator on a website. We use Gravity Forms on most of the websites we create, as it is reliable, has a lot of add on features, and we…
Get Rid of Mixed Content on Your WordPress Website
What is Mixed Content? Mixed content on a website occurs when the initial code is loaded over a secure HTTPS connection, but other resources (such as images, videos, stylesheets, scripts) are loaded over an insecure HTTP connection. This is called mixed content because both HTTP and HTTPS content are being…
Is Your Website Accessible?
Website accessibility is a hot topic right now. Since 1990, the Americans with Disability Act (ADA) has prohibited discrimination based on disability. Originally focused on accessibility to brick and mortar buildings, it has expanded to include virtual spaces, as well. This means that your website (a virtual space) should allow…
3 Reasons Why School and Camp Websites Should Have a FAQ Page
When we look at other school and camp websites for inspiration, we notice that a lot of them do not have a FAQ (Frequently Asked Questions) page. This is a missed opportunity! Here are 3 reasons why your website should have a FAQ page and how to make your FAQ…
Why We Specialize In Custom Websites For Educational Organizations
Design TLC recently announced that we are specializing in websites for small schools, camps, enrichment programs and nonprofits. The Story We have built websites for a variety of wonderful small businesses for almost 10 years! Upon reflection, I recently realized that many of the projects we have in our portfolio…
Is your school website back to school ready?
Summer is over. School is underway. Your school website is an important marketing tool for prospective families, and is also an important communication tool for your enrolled families. It’s not too late to be sure your website is ready for new and returning families to ensure they have a positive…
Why Use WordPress?
We proudly use WordPress to build websites. Sometimes people ask, “Why use WordPress?” After all, there are several other options for creating websites. Hosting companies like GoDaddy offer their own website builder software. SquareSpace, Wix and Weebly provide an opportunity for “DIY” business owners to create a decent website without…
Backlinks: How to see who is linking to your website
… and why you should care A very important factor in improving a website’s rank in search engines is backlinks. The more quality websites that link to your website, the better your chances of ranking higher in Google searches. Checking Links To Your Website There are many free tools that…
What You Need to Know About Website Redirects
Do you know how to redirect a webpage or what that means? Just as you need to notify the post office to forward your mail when you move to a new address, the same needs to be done when you change your any url/permalink on your website. The url/permalink is…
Schedule Your Website Cleanups Like Martha
Martha Stewart, the Queen of Housekeeping has a recommended schedule for house cleaning and maintenance. We often describe a website as being like a house when we talk about the relationship between website files, domains and hosting. In this case, we are going to recommend scheduling website cleanups similar to…
How Can You Optimize Your Content for Voice Search?
With voice search quickly becoming a part of everyday life, it is increasingly important to optimize your website to meet its unique demands. Many statistics showcase the “voice search revolution.” Some studies estimate that by 2020, 50% of searches will be performed by voice and 30% won’t even use a…
Photo by Raphael Mittendorfer on Unsplash
Counting Visits To Your Website
If you have a website, you may wonder how to count visits on your website to learn how many people are visiting your site. There are a few reasons why you would want to know this, and a couple of ways to learn about your website traffic. Why Check Your…
Make Your WordPress Website Better With Categories & Tags
You’ve researched your keywords and written quality content, but without the right taxonomies, you are missing an important step that could make a big difference in your ability to reach your audience. For WordPress, these default taxonomies are called “categories” and “tags”, and they are vital keys to getting the…
Responding To Website Hosting Problems
Even the best websites can experience issues, hosting problems and downtime. Software is not perfect, servers can break down, and bad guys can hit your site with malware or other malicious code. We recently shared some tips on fixing website issues here. Issues your website experiences can be the result…
Safely Adding a User to a Google My Business Listing
As mentioned in these quick tips for using Google My Business for SEO, having a Google My Business listing is important for your company’s online presence. Having this listing, properly configured, can increase your business’ chances of showing up in a Google search and in the top 3 featured businesses….
Quick & Easy Tips For Using Google My Business and Google Maps for SEO
Google My Business (GMB) and Google Maps are powerful marketing and SEO tools. Having a Google My Business listing increase your chances of showing up in a Google search and in the top 3 featured businesses in a search (called the Google Local 3-pack). It can be confusing and a…
The Increasing Importance of Quality Website Content
“Content is King” is a phrase coined by Steve Jobs in 1996 in reference to the future of the internet. This idea has been progressively evident as it relates to SEO and a website’s success. The value of website content has evolved even further within the last 5 years. Google’s…