Sharing Some TLC
Keeping Your School Website Fresh with New Photography
One of the benefits of a school website refresh is the process of creating and adding new, current photography. A telltale sign that a school’s website is out of date is that the students in the photos are now in their 20’s! It’s important for school websites to feature real…
Choosing a domain name for a nonprofit or school
We are often asked for help in choosing a domain for a nonprofit or school. A Top Level Domain, or “TLD” is the ending of a url – what comes after the “Dot”. The most common TLD is .com, but there are many others (more than 1,000), including .org, .info…
Get Ready To Launch Your Summer Camp Registration
The first months of the year are the key time for summer camp registration on your website. Whether your organization is a summer camp, or if you are a school or enrichment program who runs a summer camp, now is the time to make sure your website is ready and…
Photo by Kat Yukawa on Unsplash
Is Your Nonprofit Website Ready For The End Of Year Donation Boost?
We get excited at the end of the year when we look at donation reports on our nonprofit client websites (we use GiveWP which offers some great reporting right within the WordPress website dashboard). This year, one of our client sites has had over 200 donations in the last week…
How to Gain More Members and Donors With Your Nonprofit Fundraising Website
In our article about What Makes a Nonprofit Website Successful, we share the vital features which are necessary to include on your organization’s fundraising website and donation page. We discuss the importance of adding content which shows your legitimacy, features authentic photography, and shares your clearly communicated benefits & mission….
How to Increase Enrollment Using Your School Website
Are you trying to increase enrollment at your school or organization? Attracting new prospects doesn’t have to be so hard. We’ll walk you through how your school website can increase enrollment. What Do Parents Want for Their Children? Parents are searching for the right fit for their children. You have…
What Makes a Nonprofit Website Successful?
We specialize in WordPress nonprofits websites. Identifying goals, creating a positive user experience, communicating key messages and solving problems are the basis of the work we do. When it comes to nonprofit websites, we break the site down into 3 main areas of strategic focus: Design, Content, and Technical Structure….
Google Analytics Basics for Schools, Camps and Nonprofits
We connect all the websites we build to Google Analytics (GA). GA is a free resource that can give you a wealth of knowledge about your website traffic and performance. It is an overwhelming amount of data which can be scary if you don’t have an idea of what to…
Photo from Unsplash by Felix Mittermeier
Are You Doing A Competitive Comparison of Websites?
Part of a marketing strategy is researching and evaluating the competition. Have you looked at your competitor’s websites lately and done a comparison with your own website? Looking at what other nearby schools or enrichment programs are doing can give you ideas for content, keywords and other elements you can…
Uh Oh! WordPress not sending email from Contact Form
Every website should have a contact form. This is an important way for people to reach you, and often the key lead generator on a website. We use Gravity Forms on most of the websites we create, as it is reliable, has a lot of add on features, and we…
Get Rid of Mixed Content on Your WordPress Website
What is Mixed Content? Mixed content on a website occurs when the initial code is loaded over a secure HTTPS connection, but other resources (such as images, videos, stylesheets, scripts) are loaded over an insecure HTTP connection. This is called mixed content because both HTTP and HTTPS content are being…
Is Your Website Accessible?
Website accessibility is a hot topic right now. Since 1990, the Americans with Disability Act (ADA) has prohibited discrimination based on disability. Originally focused on accessibility to brick and mortar buildings, it has expanded to include virtual spaces, as well. This means that your website (a virtual space) should allow…
3 Reasons Why School and Camp Websites Should Have a FAQ Page
When we look at other school and camp websites for inspiration, we notice that a lot of them do not have a FAQ (Frequently Asked Questions) page. This is a missed opportunity! Here are 3 reasons why your website should have a FAQ page and how to make your FAQ…
Why We Specialize In Custom Websites For Educational Organizations
Design TLC recently announced that we are specializing in websites for small schools, camps, enrichment programs and nonprofits. The Story We have built websites for a variety of wonderful small businesses for almost 10 years! Upon reflection, I recently realized that many of the projects we have in our portfolio…
Is your school website back to school ready?
Summer is over. School is underway. Your school website is an important marketing tool for prospective families, and is also an important communication tool for your enrolled families. It’s not too late to be sure your website is ready for new and returning families to ensure they have a positive…
Why Use WordPress?
We proudly use WordPress to build websites. Sometimes people ask, “Why use WordPress?” After all, there are several other options for creating websites. Hosting companies like GoDaddy offer their own website builder software. SquareSpace, Wix and Weebly provide an opportunity for “DIY” business owners to create a decent website without…
Backlinks: How to see who is linking to your website
… and why you should care A very important factor in improving a website’s rank in search engines is backlinks. The more quality websites that link to your website, the better your chances of ranking higher in Google searches. Checking Links To Your Website There are many free tools that…
What You Need to Know About Website Redirects
Do you know how to redirect a webpage or what that means? Just as you need to notify the post office to forward your mail when you move to a new address, the same needs to be done when you change your any url/permalink on your website. The url/permalink is…
Schedule Your Website Cleanups Like Martha
Martha Stewart, the Queen of Housekeeping has a recommended schedule for house cleaning and maintenance. We often describe a website as being like a house when we talk about the relationship between website files, domains and hosting. In this case, we are going to recommend scheduling website cleanups similar to…
How Can You Optimize Your Content for Voice Search?
With voice search quickly becoming a part of everyday life, it is increasingly important to optimize your website to meet its unique demands. Many statistics showcase the “voice search revolution.” Some studies estimate that by 2020, 50% of searches will be performed by voice and 30% won’t even use a…