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Is Your Private School Tuition Information Updated and Easy to Find on Your Website?
As the summer season begins, parents and families will be planning their finances for the next school year. Families will plan to enroll their children in new schools, switch between different programs, and may stumble upon your website to look at your tuition rates. When they do this, it’s crucial…
Photo by David Travis on Unsplash
Optimizing your website design through user tests
What are user tests? There are many elements that go into the making of a new website for your school or nonprofit. A website needs to be clean and readable, attractive to viewers, and easy to navigate – it requires good overall usability. The most important information you’re trying to…
Are you ensuring brand consistency in your school communications?
The brand of your school or business is its visual elevator pitch to the world. The company colors, the logo, imagery, and your tone all blend together to create your brand that has the potential to attract clients. Your brand is your chance to stand out against competitors. Because of…
Don’t Make a Mistake With Your Website Contact Form
Contact forms are a critical element on your website. We’ve written a blog post about contact form delivery issues. No website should be without a contact form/page. However, if you have one and the wrong person (or no person!) is notified when someone fills out your contact form, your organization…
What Should Be On Your School Website Homepage
Your school website home page is often (but not always – more on that in a future blog post!) the first page people come across when they visit your website. It’s usually the page that gets the most attention during the website design and development process, with good reason. We…
Use SVGs for Your Logo
When I wrote about SVGs in 2016, it was big news. It’s standard for us now to use SVG format for logos on websites we develop. I am always surprised at the number of new websites launched with PNG format logos. Everyone should use SVG format logos on their websites…
How to add a user in Google Search Console
Google Search Console is an essential tool for analyzing website performance. Web developers should have access to their client’s Google Search Console in order to submit sitemaps and monitor and fix any errors. Search Console also provides valuable information for SEOs to see what search terms people are using to…
Creating New Opportunities with Online Courses
The Coronavirus Shutdown has been devastating for many small businesses. After school classes, camps and other in-person enrichment programs have had to pivot to survive. We recently helped Tiny Chefs create a full online cooking course for kids and families in order to continue to offer their creative programming during…
What Is Your School Website’s Call To Action During COVID-19?
A call to action (CTA) is a prompt on a website that tells the user to take some specified action. We see “Sign Up” or “Add To Cart” buttons serving as CTA’s on sales or lead-generating websites. For school websites, the CTA is usually an invitation to visit the school…
Should Your School Work on Website SEO and New Content During COVID-19?
With so many changes happening, we’ve seen a drop off in interest in SEO for school websites during the COVID-19 crisis. However, we believe a focus on SEO and website content right now can actually help private schools prepare for uncertainty and implement a successful strategy for minimizing attrition and…
Is This One For You? Amilia Class Registration Software Review
Our third and final in-depth class registration software review platform is Amilia (not to be confused with the WordPress plugin Amelia, which is more for appointment booking and not related to the Amilia software we are reviewing here). Amilia is a Canadian registration software company. We found this software to…
CourseStorm Class Registration Software: A Comprehensive Review
The next class management platform we are reviewing is CourseStorm. This is the second in our series of reviews to help enrichment programs, camps and schools select class registration software that works best for them. CourseStorm is a great fit for WordPress websites. There is a plugin which makes an…
Sawyer Class Management Software: A Comprehensive Review
We have recently been trying out different class management platforms. Since we work with enrichment programs and camps, they often ask us for class management software recommendations. There are many, many class management systems available – it can be overwhelming! For our review, to narrow the options, we focused on…
How Can We Help During The COVID-19 Crisis?
The news right now is overwhelming. The number of people affected by Conronavirus multiplies exponentially every day, along with a constant barrage of COVID-19 related emails. The rapidly changing information on the spread of the virus and how to respond to it is stressful. Schools in my state are closed…
Choosing Class Registration Software To Make Things Easy For You and Your Customer
Our clients who offer after school classes, camps and other enrichment activities use a variety of class registration software systems. These platforms help business owners manage their class offerings/schedule, registration, students and instructors, payments and more. Some class registration software is industry-specific, such as MindBody, which is the leader in…
Create a website alert: How to highlight important information on your website in a time of urgency
The websites we create for schools, camps, and after school programs need to have a way to alert website visitors to important information. This includes school closures due to snow days, registration period opening for camps and classes, and other announcements. Nonprofits also need this functionality to draw attention to…
Why It Is Important To Update Your WordPress Plugins and Themes
WordPress is an excellent platform to use for many types of websites. This is evidenced by the fact that over 43% of the world’s websites are built with this open-source software. When you use WordPress’s open-source solution for a website, it is important to be aware of the need to…
9 Tips for School Website SEO
Parents want to find your website and enroll their children. Your school website needs to stand out in search engines, like Google. We’ll give you our top 9 tips for SEO for private school websites. 1. Fresh content Search engines, like Google, notice when you regularly have fresh content. You…
Increase Attendance By Improving Your School Events Calendar
Getting people to your school or program’s events doesn’t have to be hard. Your website exists to reach your visitors. Using a camp or school events calendar to draw people to your website can quickly increase registration. Camp or School Events Calendar To give visitors an overview of all events,…
Keeping Your School Website Fresh with New Photography
One of the benefits of a school website refresh is the process of creating and adding new, current photography. A telltale sign that a school’s website is out of date is that the students in the photos are now in their 20’s! It’s important for school websites to feature real…