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Our blog delves into the technical, tactical, and inspirational ways to tell your stories beautifully and successfully.

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cristian-escobar-abkEAOjnY0s-unsplash Courtesy of Cristian Escobar on Unsplash.

Nonprofit Website Trends for 2022

It’s officially 2022— happy New Year! Does your nonprofit have any New Year’s resolutions? If so, add refreshing your nonprofit website to the list. Let’s get your nonprofit’s website plans in motion.  2022 will be full of new website trends that can boost the performance of your nonprofit website.  After…

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edho-pratama-T6fDN60bMWY-unsplash Courtesy of Edho Pratama on Unsplash.

Does your school website design need a refresh in 2022?

Is your school website design looking a bit dated? The year is winding down, the holiday season is upon us! At this point in the year, students are preparing to be released for holiday break and your team is tying off projects and prepping for the next semester.  As you…

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nonprofit-blog

Why Your Nonprofit Needs Blog Posts

Does your nonprofit website include blog posts? As the year winds down, you may are probably setting goals for the new year. While the list of tasks to complete before the holidays grows, you’re probably also checking in on the success of your marketing efforts this year. Are there gaps…

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volodymyr-hryshchenko-V5vqWC9gyEU-unsplash Courtesy of Volodymyr Hryshchenko on Unsplash.

How to develop a messaging framework for your small school

As we enter the holiday season, tie off 2021 and prepare for the new year, you may find an opportunity to revisit the effectiveness of your small school’s messaging and how well you’re communicating with your audiences. How would you sell your school to parents if you only had two…

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Preparing your nonprofit website holiday campaigns

The holiday season usually means relaxing and quality time spent with close friends and family; however, if you work at a nonprofit organization, it’s normally your busiest time of year. Not only does the holiday season bring joy and cheer to many, it also brings campaigns and donation drives that…

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When Should You Use Accordions on Your Website

Using accordions on a website can make the content easier to read at a glance and avoid overwhelming a website visitors with too many words. However, it should not be overused as accordions can also make a website harder to use by forcing too much clicking to access important information….

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md-duran-1VqHRwxcCCw-unsplash Courtesy of MD Duran on Unsplash

Tips for Improving Alumni Engagement for Small Schools

The pandemic has disrupted nearly everything about education for schools, alumni engagement included – especially in smaller schools. Students of all ages have sacrificed so much during the pandemic: their regular lifestyles, class schedules, social lives on campus, extracurricular activities, the list goes on and on! After everything students have…

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How much does a school website cost?

Your school needs a new, fresh website. One reason you may be putting this off is because you are worried that a website refresh is more than you can afford— how much does a school website cost? A professional school website plays a huge role in the success of a…

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4 Key School Website Performance Metrics and Why They Matter

When you’re running a school or nonprofit organization, it’s crucial to work out the balance between “nice-to-have” and “need-to-have.” Some things are “nice to have.” For example, a few less meetings so you can focus more time to get stuff done. Some things are “need to have.” A website –…

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What is a CDN and How Do I Use It on My Website?

We’ve written about caching – what it is and how to clear your cache. A related topic is the impact of a CDN on caching – let’s go over what a CDN is, why you might use it and how to connect it to your website. What is a CDN?…

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FPerformance

Does your WordPress website load in under 3 seconds?

Google favors websites that load in under 3 seconds, because that is a benchmark for a better user experience and website performance. It shouldn’t be hard to make your website load this fast, but many websites fail to meet this benchmark. We recently started working with a nonprofit whose WordPress…

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Design TLC Wins Platinum Hermes Creative Award

Design TLC was awarded a best school website award from the Platinum Hermes Creative Award for 2021 for the development of the microsite for Wittenberg University. We worked with the multi-talented Edit Barry and Allison Le of E&Aco to build a microsite for the University’s $100 million capital campaign, “Having…

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How To Increase Your School’s Email Open Rates in 2021

From relaying important updates to sharing fun events happening at your school, sending email newsletters is important for building community and engagement at your school, as well as serving as a marketing tool for retention and prospective families. You may be wondering if email marketing is even still worth it…

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Free Minds Book Club & Writing Workshop for Incarcerated Youth 2021-04-10 at 6.04.00 PM

5 best practices for your non-profit website

Overhauling a non-profit website, or going through a re-designing phase is no easy feat, and it can be difficult to know what to prioritize. Or, sometimes it’s difficult to know when your website is ready for a refresh, especially if you don’t know the criteria that make up a great…

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Summer projects for your school website

Summer is rapidly approaching, and as your students are anticipating the upcoming summer vacation, it’s time to start preparing your school’s website for the next school year.  Website upkeep isn’t easy work. However, it is crucial to ensure your website is reaching its full potential. In this article we’ll list…

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fotografierende-333oj7zFsdg-unsplash Courtesy of fotografierende on Unsplash

SEO copywriting hacks for your school website

It can be frustrating when you spend hours developing content for your school website without seeing any improvements in search rankings, enrollments, etc. If you find yourself in this case, it’s time to dial in on the actual content you’re writing. You could build out your website’s content for days,…

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How to build a great nonprofit mission statement

A mission statement is the foundation of any organization. It defines the culture and can influence every aspect of a business or organization.  Mission statements are usually concise and to the point. It can be difficult to capture the essence of your organization in one simple sentence. The process of…

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Photo-by-Julia-M-Cameron-from-Pexels-pexels-julia-m-cameron-4143798 Photo by Julia M. Cameron from Pexels.

Tips for developing clear messaging for your school

Your school’s messaging is incredibly important when it comes to website design and development. Imagery, multimedia elements and other flashy features may get the attention of your website visitors, but it’s the content of your website’s message that will hook them in for more.  It’s important that your school’s messaging…

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abe-b-ryokan-H7Lea3wiOqw-unsplash Courtesy of Abe. B. Ryokan on Unsplash

The importance of avoiding duplicate content

If you’re trying to learn more about SEO for your small school’s website, you’ve probably heard of duplicate content. There’s a lot of mixed information out there about duplicate content, ranging from what duplicate content actually is, how you can be penalized for it, and whether or not it actually…

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TLC-CoreWebVitals

Google Core Web Vitals for your school website

Your website’s user-experience is critical to reaching your long term marketing goals. There are many elements that make up your school or non-profit website’s user experience: site speed, interactivity, responsiveness, etc.  In 2020, Google announced that “Core Web Vitals” would be used as ranking signals in 2021. What does this…

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