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Our blog delves into the technical, tactical, and inspirational ways to tell your stories beautifully and successfully.

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emiliano-vittoriosi-kdNhf7vJSik-unsplash Courtesy of Emiliano Vittoriosi on Unsplash.

ChatGPT Prompts to Support Your Small School’s Marketing Strategy

ChatGPT is upleveling the marketing game for many industries, including education. For the busy small school marketer working with limited staffing and resources, ChatGPT could be a lifesaver in developing content like social media copy, blog posts, marketing emails, and more. We recently published a blog post about the potential…

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SEO-for-schools Photo by Justin Morgan on Unsplash

10 Tips for SEO Schools Should Know About

In the competitive world of private schools, having a well-designed and optimized website is essential for attracting potential students and their families. The website is often the first point of contact for parents looking for information about the school, and it can play a crucial role in their decision-making process….

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Should you use ChatGPT and other AI for your school marketing?

If you haven’t seen it already, ChatGPT is taking up much of today’s news cycles in a number of industries, including tech, healthcare, education, and more. Developed by OpenAI, ChatGPT (or “Generative Pre-Transformer”) is a machine learning language model that is trained on an exceptionally large dataset of information to…

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How your web host could help or hurt your website performance

One of the first questions people may ask web designers when planning out their website is: Does it really matter where my website is hosted, or if it is hosted at all? In short, yes! The hosting environment you choose for your school website can impact security, SEO, user experience…

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kenny-eliason-zFSo6bnZJTw-unsplash-1024x637-1 Courtesy of Kenny Eliason on Unsplash.

Which Enrollment Management Platform is Best for Your Small School or Camp?

By Emily Hannah With any small school or children’s camp, a main goal will always be attracting new prospective students. While marketing your school and getting the attention of these new students is one process, guiding them through the entire marketing funnel to enrollment, and managing that complex process in…

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myriam-zilles-L3FwT4qMeT0-unsplash Courtesy of Myriam Zilles on Unsplash.

2022 School and Nonprofit Website Wrap Up – Our Year in Review

It is hard to believe, but 2022 is coming to a close— happy holidays and happy New Year! What a whirlwind this year has been. While we can’t wait to see what next year holds, the holiday season gives an opportunity to look back and reflect on this past year…

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lore-schodts-bNPIoil02tU-unsplash-scaled Courtesy of Lore Schodts on Unsplash.

How To Practice Values-Based Gift-Giving This Holiday Season

The holiday season is officially upon us! With Thanksgiving in the rearview mirror, people begin frantically purchasing gifts for Christmas, especially with the enticing Black Friday and Cyber Monday deals.  While purchasing and giving gifts at Christmas time is a joy to some, it can be a chore to others….

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claudia-raya-yvamSKr8wBA-unsplash Photo by Claudia Raya on Unsplash

4 Ways to Prepare Your Nonprofit Website for The Holiday Campaign Season

The holiday season can become chaotic for nonprofit organizations very quickly; when it comes to prepping for the holiday campaign season, the busiest season of the year, it’s best to plan as early as possible. Now that we’re in November, most (if not all) tactical planning around your nonprofit organization’s…

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hannah-busing-Zyx1bK9mqmA-unsplash Courtesy of Hannah Busing on Unsplash.

Your Nonprofit’s Comprehensive Website Maintenance Checklist

Maintaining a website is no easy feat; it takes lots of effort to carry out through the year. This is especially true for a nonprofit, already running with limited time and resources. Understanding and planning out the laundry list of website maintenance can be daunting— how often should the analytics…

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elisa-ventur-bmJAXAz6ads-unsplash Courtesy of Elisa Ventur on Unsplash.

6 Mistakes You Might Be Making on Your School Website

Keeping your private school’s website design in tip top shape over time is no easy feat— with plugin updates, design tweaks, and overall site upkeep, there is a laundry list of maintenance must-haves to keep the boat afloat and your website performing at an optimal level.  In this blog post,…

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justin-morgan-ZjX-z2Q5zrk-unsplash Courtesy of Justin Morgan on Unsplash.

Why WordPress is the Best for Your School Website

When you are going through a website redesign or starting fresh with a new website concept for your small school, your first step is choosing which of the many website development platforms to work with. There are a multitude of options, which can seem overwhelming, but we’re here to tell…

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kenny-eliason-3GZNPBLImWc-unsplash Courtesy of Kenny Eliason on Unsplash.

4 Helpful SEO Stats (And How to Use Them for Your School Blog)

Did you know that over 90 percent of online searches begin with a search engine? In fact, the average person conducts about three to four searches a day. If someone is looking for an answer to a question or a certain piece of information, it is almost certain they will…

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Boost Your Website’s SEO with These 5 Copywriting Tips

Spending hours developing content that doesn’t improve your website’s rankings feels like a waste of time. Understanding copywriting tactics is key to developing winning content that improves SEO for your school website. We’ve written about writing for SEO and copywriting before. In short, SEO copywriting is writing that encourages a site…

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ImproveLocalSearchResults

Four Simple Ways To Improve Local Search Results for Your School

For small schools, your rankings in search engines like Google are the secret ingredient to a successful marketing strategy. To reach your marketing goals and improve local search results, your website and its content needs to be optimized to its full potential.  In this blog post, we’ll give you insider…

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vitolda-klein-Nru3PmN8TjI-unsplash Courtesy of Vitolda Klein on Unsplash.

5 Easy Summer Break SEO Tasks for your School Website

While your school students, parents and families are relaxing this summer, your team may be taking advantage of the vacation and preparing your website for the next school year. We are going to share our top recommended tasks for school websites for your summer break. Summer is short— if you…

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solen-feyissa-UWVJaDvXW_c-unsplash Courtesy of Solen Feyissa on Unsplash.

Using Google Business Profile to Increase Student Enrollment

Let’s talk about free and effective marketing strategies to increase student enrollment! As summer kicks off, your school kickstarts recruiting new students to join your school community in the fall. As for parents, they will scour the internet for information on the best school option for their kids for the…

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katt-yukawa-K0E6E0a0R3A-unsplash Courtesy of Katt Yukawa on Unsplash.

Is Your Nonprofit Website Ready for a Major Fundraiser?

Preparing for a major fundraising campaign is a complex, laborious process for nonprofit organizations— preparing a nonprofit website to support a major campaign is just one facet of the planning! To help keep your ducks in a row during the planning process, we’ve put together a master checklist of items…

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Google Analytics 4 for Nonprofits and School Websites

If you aren’t already utilizing Google Analytics for your nonprofit organization or school website, this is your signal to start! In this article, we’ll dig into how Google Analytics can benefit your small school or nonprofit website performance and unpack a huge Google Analytics update to take effect next summer. …

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We believe BLACK LIVES MATTER

We must stand up and speak out. Silence is ok when it is done to listen, but silence can also be a way to avoid the risk of saying the wrong thing. It is encouraging to see many businesses making public statements in support of the Black Lives Matter movement. Importantly,…

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john-schnobrich-2FPjlAyMQTA-unsplash Courtesy of John Schnobrich on Unsplash.

Essential School Website Features for Great User Experience

In the web design world, there are a plethora of fancy features that are implemented in school websites to enhance user experience. These could include videography, pop-ups, interactive polls, the list goes on. While they are great add-ons, and can definitely add a layer of complexity to overall user experience,…

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