What Should a School Sitemap Include and What Should be Removed?

Web designer working on website sitemap

A school’s website serves as a vital gateway to information for prospective students, parents, faculty, and the community. An intelligently structured and easily navigable website is pivotal in conveying a school’s identity, offerings, and values effectively. A crucial component of website organization is the sitemap, a hierarchical list of pages that aids users in understanding…

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The Benefits of WordPress for School and Nonprofit Websites

Wordpress-Download

For schools and nonprofit organizations to effectively communicate, engage with their communities, and achieve their missions, a professional online presence is essential. WordPress, a popular content management system (CMS), is a versatile and cost-effective solution for building and maintaining websites which offers many benefits to both schools and nonprofit organizations. User-Friendly and Easy to Manage…

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Equity in Websites: A Heartfelt Approach by Design TLC

Equity concept people hand team doodle cartoon

Hey there, I’m Tara, and today I’m here to chat about something that’s both a passion and a priority for us at Design TLC: equity in websites. In a world where our digital presence is as crucial as our physical one, it’s vital to ensure that everyone feels seen, heard, and included. This isn’t just…

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Streamlining Operations: Harnessing Zapier for Enhanced Efficiency in Independent Schools

Teamwork-on-Computer

In the dynamic landscape of independent schools, efficiency and productivity play pivotal roles in ensuring smooth operations and fostering an environment conducive to learning and growth. Small schools have small teams, and staff will often wear many hats. Zapier, a powerful automation tool, offers a plethora of possibilities for independent schools seeking to streamline their…

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The Crucial Role of Keywords in Your School’s Content Strategy

Digital-Marketing-Research

Schools know that an effective online presence is critical to attracting, informing and communicating with prospective families. A key component of and online marketing strategy involves understanding and implementing relevant keywords on the school’s website. In this blog post, we’ll delve into why keywords matter to your school’s content strategy and how they can significantly…

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New Email Deliverability Rules For Gmail and Yahoo: What It Means

spam

Experiencing email delivery troubles or puzzled by those error messages? Have you received a message from your CRM (Constant Contact, Mailchimp, etc.) that you have to set up or change some settings with acronyms like DKIM and SPF? This is due to an upcoming change in email delivery for Google and Yahoo that will require…

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2024 Design TLC Goals

goals

Working with a lot of schools, “new year” occurs for us two times: I am a big fan of goal setting. The research around goals indicates that goals help us in many ways: Tips for setting and achieving goals I separate personal goals from business goals, although the process for goal setting is the same.…

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The Power of Color: How It Influences Website Behavior and Boosts Conversions

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In the world of online marketing and web design, every detail matters. One often underestimated yet incredibly powerful element is color. The colors you choose for your website can have a profound impact on user behavior and, ultimately, your conversion rates. In this blog post, we’ll explore the psychology behind color choices and how they…

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2023 School and Nonprofit Websites

Renbrook-School-Website

2023 was a fun and exciting year for Design TLC! Our team produced some amazing new websites for wonderful organizations while maintaining support for over 70 websites. We branched out with advanced development of WordPress integrations with Salesforce for The League of American Bicyclists and with Blackbaud for The Renbrook School. As a small agency,…

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