Four Simple Ways To Improve Local Search Results for Your School


For small schools, your rankings in search engines like Google are the secret ingredient to a successful marketing strategy. To reach your marketing goals and improve local search results, your website and its content needs to be optimized to its full potential.  In this blog post, we’ll give you insider secrets on how your small…

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We must stand up and speak out. Silence is ok when it is done to listen, but silence can also be a way to avoid the risk of saying the wrong thing. It is encouraging to see many businesses making public statements in support of the Black Lives Matter movement. Importantly, these statements affirm that a…

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Is Your Website Accessible?


Website accessibility is a hot topic right now. Since 1990, the Americans with Disability Act (ADA) has prohibited discrimination based on disability. Originally focused on accessibility to brick and mortar buildings, it has expanded to include virtual spaces, as well. This means that your website (a virtual space) should allow users of all abilities to…

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4 Ways to Boost your Image on Your Small School Website in 2022


Just like the new year, new school projects are upon us! What is the top priority of your small school website this January? Perhaps you’re looking to start the new year fresh with a complete rebrand? If so, this is the blog post for you.  Creating a new brand identity for your small school is…

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Why Your Nonprofit Needs Blog Posts


Does your nonprofit website include blog posts? As the year winds down, you may are probably setting goals for the new year. While the list of tasks to complete before the holidays grows, you’re probably also checking in on the success of your marketing efforts this year. Are there gaps in your marketing plan that…

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Preparing your nonprofit website holiday campaigns


The holiday season usually means relaxing and quality time spent with close friends and family; however, if you work at a nonprofit organization, it’s normally your busiest time of year. Not only does the holiday season bring joy and cheer to many, it also brings campaigns and donation drives that take months of preparation. In…

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When Should You Use Accordions on Your Website


Using accordions on a website can make the content easier to read at a glance and avoid overwhelming a website visitors with too many words. However, it should not be overused as accordions can also make a website harder to use by forcing too much clicking to access important information. Let’s get an overview of…

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Tips for Improving Alumni Engagement for Small Schools


The pandemic has disrupted nearly everything about education for schools, alumni engagement included – especially in smaller schools. Students of all ages have sacrificed so much during the pandemic: their regular lifestyles, class schedules, social lives on campus, extracurricular activities, the list goes on and on! After everything students have been through this last year…

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How much does a school website cost?


Your school needs a new, fresh website. One reason you may be putting this off is because you are worried that a website refresh is more than you can afford— how much does a school website cost? A professional school website plays a huge role in the success of a school. It’s a key part…

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4 Key School Website Performance Metrics and Why They Matter


When you’re running a school or nonprofit organization, it’s crucial to work out the balance between “nice-to-have” and “need-to-have.” Some things are “nice to have.” For example, a few less meetings so you can focus more time to get stuff done. Some things are “need to have.” A website – a good, working website –…

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What is a CDN and How Do I Use It on My Website?


We’ve written about caching – what it is and how to clear your cache. A related topic is the impact of a CDN on caching – let’s go over what a CDN is, why you might use it and how to connect it to your website. What is a CDN? CDN stands for Content Distribution…

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Does your WordPress website load in under 3 seconds?


Google favors websites that load in under 3 seconds, because that is a benchmark for a better user experience and website performance. It shouldn’t be hard to make your website load this fast, but many websites fail to meet this benchmark. We recently started working with a nonprofit whose WordPress website looks pretty good, but…

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