Posts by Tara Claeys
Measuring Website Success: Key Performance Indicators for Nonprofits
For nonprofit organizations, a website is more than just an online presence; it’s a critical tool for engagement, awareness, and action. But how do you know if your website is actually supporting your mission and goals? Measuring website success involves analyzing specific Key Performance Indicators (KPIs) that reveal how well your site engages visitors, drives…
Read MoreDesign TLC Wins Gold in the MarCom Awards for The Winsor School Website!
We are thrilled to share that Design TLC, in collaboration with E&A Co., has won a MarCom Gold Award for our work on The Winsor School website! 🎉 This prestigious honor is a testament to the creativity, design excellence, and technical expertise that went into this project, and we are incredibly proud of what we’ve…
Read MoreGoogle Analytics: Unveiling Insights for Nonprofit Websites
Data-driven decision-making is essential for websites, and Google Analytics stands out as a powerful tool that can help nonprofits refine their online presence and boost engagement. By unraveling website traffic data, user behavior, and content performance, nonprofits can make informed choices that align with their mission and optimize their impact. In this article we’ll delve…
Read MoreOptimizing Website Navigation for Improved User Experience
Website navigation is one of the most critical components of any online platform. For small schools and nonprofits, it shapes how users—parents, donors, students, and community members—interact with and explore your site. Clear navigation helps these organizations convey their missions, provide essential information, and encourage engagement in a user-friendly way. In this post, we’ll explore…
Read MoreThe Art of Calls-to-Action (CTAs): Driving Engagement for Nonprofits
One of the main goals of a website is to drive user engagement. For nonprofits, this engagement can take many forms—donations, volunteer sign-ups, newsletter subscriptions, or event registrations. Each of these actions is critical for the organization’s mission and success. The linchpin to ensuring this interaction happens is a well-crafted Call-to-Action (CTA). CTAs are the…
Read MoreThe Role of Visual Branding in Nonprofit Website Design
As a nonprofit organization, every message counts, and every connection with a potential supporter can be the difference between making an impact and falling short. Visual branding plays a crucial role in making these connections more meaningful and long lasting. It is the first impression a visitor has when they land on your nonprofit’s website,…
Read MoreStaying Updated and Secure: Design TLC’s Commitment to Your WordPress Website
At Design TLC, we pride ourselves on being at the forefront of the ever-evolving digital landscape, particularly when it comes to WordPress. Recently, the WordPress community has been abuzz with news surrounding a public dispute between Automattic’s CEO, Matt Mullenweg, and one of its long-standing clients, WP Engine. While this situation may seem concerning, we…
Read MoreThe Power of Storytelling in Nonprofit Website Design
It is important for nonprofit organizations to create compelling websites that communicate their mission, engage supporters, and inspire action. While data, facts, and statistics are essential, they often fail to move people emotionally. Storytelling, on the other hand, has the unique power to humanize causes, bridge connections, and build empathy. When thoughtfully integrated into nonprofit…
Read MoreDesign TLC’s 2024 Accessibility Commitment: Prompting Software Developers to Make Improvements
In 2024, Design TLC has embraced accessibility as a central focus in our website development, setting a standard for inclusive digital experiences. The team at Design TLC has not only made significant strides in fixing common accessibility errors on our own websites, but we have also reached out to plugin developers to address these issues…
Read MoreThe Importance of Responsive Design for Small School and Nonprofit Websites
For small schools and nonprofit organizations, having a website that performs seamlessly across all devices is a necessity. With users accessing the internet from smartphones, tablets, laptops, and desktops, a website that doesn’t adapt to various screen sizes risks alienating large segments of its audience. Responsive web design refers to the development of websites that…
Read MoreWordPress Plugins That Transform Nonprofit Websites
Nonprofits face unique challenges when it comes to maintaining their online presence. Whether it’s raising awareness, managing donations, or engaging with volunteers, nonprofits need powerful tools to achieve their goals. WordPress, as a flexible and user-friendly platform, is a popular choice among nonprofits. However, the true potential of a WordPress website is unlocked through the…
Read MoreCelebrating Success: A Look at Our 3 Summer Website Launches
This summer has been a season of creativity, collaboration, and successful launches for our team at Design TLC. We had the privilege of working with three distinguished educational institutions, each seeking to revamp their digital presence and enhance their communication with their communities. Here’s a closer look at these exciting projects and the new websites…
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