Using Your School Website’s Data to Increase Enrollment


Data is one of the most critical assets to a website— but understanding how to use that data and apply it to your school content marketing and enrollment strategy is key to leveling up your website. Though it may seem daunting to beginners, analyzing website data can be broken up into manageable chunks. In the…

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10 Tips for SEO Schools Should Know About


In the competitive world of private schools, having a well-designed and optimized website is essential for attracting potential students and their families. The website is often the first point of contact for parents looking for information about the school, and it can play a crucial role in their decision-making process. Similarly, nonprofit organizations rely on…

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2022 School and Nonprofit Website Wrap Up – Our Year in Review


It is hard to believe, but 2022 is coming to a close— happy holidays and happy New Year! What a whirlwind this year has been. While we can’t wait to see what next year holds, the holiday season gives an opportunity to look back and reflect on this past year and highlight some of our…

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How To Practice Values-Based Gift-Giving This Holiday Season


The holiday season is officially upon us! With Thanksgiving in the rearview mirror, people begin frantically purchasing gifts for Christmas, especially with the enticing Black Friday and Cyber Monday deals.  While purchasing and giving gifts at Christmas time is a joy to some, it can be a chore to others. Not to mention, excessive gift…

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Boost Your Website’s SEO with These 5 Copywriting Tips


Spending hours developing content that doesn’t improve your website’s rankings feels like a waste of time. Understanding copywriting tactics is key to developing winning content that improves SEO for your school website. We’ve written about writing for SEO and copywriting before. In short, SEO copywriting is writing that encourages a site visitor to take action, purchase…

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Four Simple Ways To Improve Local Search Results for Your School


For small schools, your rankings in search engines like Google are the secret ingredient to a successful marketing strategy. To reach your marketing goals and improve local search results, your website and its content needs to be optimized to its full potential.  In this blog post, we’ll give you insider secrets on how your small…

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We must stand up and speak out. Silence is ok when it is done to listen, but silence can also be a way to avoid the risk of saying the wrong thing. It is encouraging to see many businesses making public statements in support of the Black Lives Matter movement. Importantly, these statements affirm that a…

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Is Your Website Accessible?


Website accessibility is a hot topic right now. Since 1990, the Americans with Disability Act (ADA) has prohibited discrimination based on disability. Originally focused on accessibility to brick and mortar buildings, it has expanded to include virtual spaces, as well. This means that your website (a virtual space) should allow users of all abilities to…

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4 Ways to Boost your Image on Your Small School Website in 2022


Just like the new year, new school projects are upon us! What is the top priority of your small school website this January? Perhaps you’re looking to start the new year fresh with a complete rebrand? If so, this is the blog post for you.  Creating a new brand identity for your small school is…

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Why Your Nonprofit Needs Blog Posts


Does your nonprofit website include blog posts? As the year winds down, you may are probably setting goals for the new year. While the list of tasks to complete before the holidays grows, you’re probably also checking in on the success of your marketing efforts this year. Are there gaps in your marketing plan that…

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Preparing your nonprofit website holiday campaigns


The holiday season usually means relaxing and quality time spent with close friends and family; however, if you work at a nonprofit organization, it’s normally your busiest time of year. Not only does the holiday season bring joy and cheer to many, it also brings campaigns and donation drives that take months of preparation. In…

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When Should You Use Accordions on Your Website


Using accordions on a website can make the content easier to read at a glance and avoid overwhelming a website visitors with too many words. However, it should not be overused as accordions can also make a website harder to use by forcing too much clicking to access important information. Let’s get an overview of…

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