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Top 5 Ranking Factors for Local Organic SEO for Schools

Independent school marketers recognize the importance of having a strong online presence to attract prospective students and parents. Organic local search engine optimization (SEO) plays a crucial role in ensuring that schools appear prominently in search results when individuals look for educational institutions in their area. Organic vs. Paid SEO…

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myriam-jessier-eveI7MOcSmw-unsplash Courtesy of Myriam Jessier on Unsplash.

Enhance your small school marketing with Looker Studio and GA4

Data analytics plays a pivotal role in understanding user behavior and optimizing strategies for success— it’s how digital marketers understand what is working and what isn’t in their strategy. There are several tools for tracking performance and analyzing data, including Google Analytics and Looker Studio. Google Analytics has long been…

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souvik-banerjee-WPrNEM_6dg-unsplash Courtesy of Souvik Banerjee on Unsplash.

Six WordPress Plugins To Consider for the Best School Website

Did you know that WordPress powers 455 million websites worldwide? Given its popularity, it’s no secret that we think WordPress is the best school website design option! There area number of website platforms available for schools, including proprietary CMS platforms like Finalsite. Since WordPress is Open Source software, this means…

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school-website-user Courtesy of Annie Spratt on Unsplash

Is Your Small School Website Design Succeeding?

5 Things To Check to Measure School Website Success A high-functioning, effective school website is a must for your small school! While a successful private school website doesn’t have to cost an arm and a leg, it is a significant investment for your school and requires special attention when budgeting…

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faculty-directory

How to Highlight Your Faculty Directory in Your School Website Content

Your school website content should be easy and interesting to navigate, and this includes your faculty and staff directory. Interested parents who may want to enroll their child in your school may spend a significant amount of time scanning through your faculty directory to learn more about your school culture. …

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SEO-for-schools Photo by Justin Morgan on Unsplash

10 Tips for SEO Schools Should Know About

In the competitive world of private schools, having a well-designed and optimized website is essential for attracting potential students and their families. The website is often the first point of contact for parents looking for information about the school, and it can play a crucial role in their decision-making process….

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Should you use ChatGPT and other AI for your school marketing?

If you haven’t seen it already, ChatGPT is taking up much of today’s news cycles in a number of industries, including tech, healthcare, education, and more. Developed by OpenAI, ChatGPT (or “Generative Pre-Transformer”) is a machine learning language model that is trained on an exceptionally large dataset of information to…

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kenny-eliason-zFSo6bnZJTw-unsplash-1024x637-1 Courtesy of Kenny Eliason on Unsplash.

Which Enrollment Management Platform is Best for Your Small School or Camp?

By Emily Hannah With any small school or children’s camp, a main goal will always be attracting new prospective students. While marketing your school and getting the attention of these new students is one process, guiding them through the entire marketing funnel to enrollment, and managing that complex process in…

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lore-schodts-bNPIoil02tU-unsplash-scaled Courtesy of Lore Schodts on Unsplash.

How To Practice Values-Based Gift-Giving This Holiday Season

The holiday season is officially upon us! With Thanksgiving in the rearview mirror, people begin frantically purchasing gifts for Christmas, especially with the enticing Black Friday and Cyber Monday deals.  While purchasing and giving gifts at Christmas time is a joy to some, it can be a chore to others….

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justin-morgan-ZjX-z2Q5zrk-unsplash Courtesy of Justin Morgan on Unsplash.

Why WordPress is the Best for Your School Website

When you are going through a website redesign or starting fresh with a new website concept for your small school, your first step is choosing which of the many website development platforms to work with. There are a multitude of options, which can seem overwhelming, but we’re here to tell…

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Boost Your Website’s SEO with These 5 Copywriting Tips

Spending hours developing content that doesn’t improve your website’s rankings feels like a waste of time. Understanding copywriting tactics is key to developing winning content that improves SEO for your school website. We’ve written about writing for SEO and copywriting before. In short, SEO copywriting is writing that encourages a site…

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ImproveLocalSearchResults

Four Simple Ways To Improve Local Search Results for Your School

For small schools, your rankings in search engines like Google are the secret ingredient to a successful marketing strategy. To reach your marketing goals and improve local search results, your website and its content needs to be optimized to its full potential.  In this blog post, we’ll give you insider…

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