Posts by Emily Hannah
Enhance your small school marketing with Looker Studio and GA4
Data analytics plays a pivotal role in understanding user behavior and optimizing strategies for success— it’s how digital marketers understand what is working and what isn’t in their strategy. There are several tools for tracking performance and analyzing data, including Google Analytics and Looker Studio. Google Analytics has long been a trusted tool for analyzing…
Read More10 Must-Haves for Every Montessori School Website
The Montessori philosophy, focusing on a child’s independence and sense of responsibility, is a unique education option parents often choose for their child. To stand out and effectively engage interested parents browsing your Montessori school’s website, your website must have several crucial elements to take a curious school parent through the marketing funnel from newly…
Read MoreReady for a school website redesign? Read these 5 tips first.
If you are preparing to redesign your small school’s website, congratulations! A school website redesign is a long, comprehensive process that requires strong planning, strategy, and execution to be positively impactful to your school marketing strategy. However, due to the complex nature of a redesign, it is important to prepare on all fronts before making…
Read MoreSEO for Schools: Optimizing with Google Search Console
The SEO marketing strategy for your small school or nonprofit organization should have a focus on the traffic and overall performance of your website. Tools like Google Search Console exist to ensure your website’s marketing and SEO strategies are maximized. Unfortunately, most businesses and organizations do not use Google Search Console to its full potential;…
Read MoreChatGPT Prompts to Support Your Small School’s Marketing Strategy
ChatGPT is upleveling the marketing game for many industries, including education. For the busy small school marketer working with limited staffing and resources, ChatGPT could be a lifesaver in developing content like social media copy, blog posts, marketing emails, and more. We recently published a blog post about the potential use cases of ChatGPT for…
Read MoreSchool Marketing Strategies to Implement Over the Summer
Summer is in full swing, and your school planning for the next year is well underway by now. Between rearranging school calendars and creating virtual events, to adjusting curriculum and match remote learning requirements, you’re most likely up to your elbows in prepwork for the fall. To add to the laundry list, summer is also…
Read MoreGoogle My Business Reviews for Schools and COVID-19 Resources
How Google My Business Reviews and other tools can support your school during the pandemic The pandemic continues to run its course in America; you and your staff surely feel overwhelmed as the upcoming school year begins or creeps nearer. An influx of parents are pulling their children from public K-12 schools and enrolling in…
Read MoreBenefits of working with a small website agency
Your school or non-profit organization’s website is your first impression to your audiences; if your website isn’t making the best first impression, you’re not maximizing your marketing potential. To avoid this, you want to have a website that best represents your school or nonprofit’s interests. Of course, you can always create your own website –…
Read MoreSEO copywriting hacks for your school website
It can be frustrating when you spend hours developing content for your school website without seeing any improvements in search rankings, enrollments, etc. If you find yourself in this case, it’s time to dial in on the actual content you’re writing. You could build out your website’s content for days, but none of it could…
Read MoreTips for building your school website sitemap
Editing a website or completing a site overhaul and starting from scratch is a long process that has multiple steps, including creating a sitemap for the website’s organization. If you’ve been tasked with building your school website sitemap, you may be wondering how to create one effectively. Here are a few guidelines to follow that…
Read MoreShould you use ChatGPT and other AI for your school marketing?
If you haven’t seen it already, ChatGPT is taking up much of today’s news cycles in a number of industries, including tech, healthcare, education, and more. Developed by OpenAI, ChatGPT (or “Generative Pre-Transformer”) is a machine learning language model that is trained on an exceptionally large dataset of information to communicate with humans based on…
Read MoreHow your web host could help or hurt your website performance
One of the first questions people may ask web designers when planning out their website is: Does it really matter where my website is hosted, or if it is hosted at all? In short, yes! The hosting environment you choose for your school website can impact security, SEO, user experience and more. Hosting your website…
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