Using Google Business Profile to Increase Student Enrollment


Let’s talk about free and effective marketing strategies to increase student enrollment! As summer kicks off, your school kickstarts recruiting new students to join your school community in the fall. As for parents, they will scour the internet for information on the best school option for their kids for the coming school year. When someone…

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Is Your Nonprofit Website Ready for a Major Fundraiser?


Preparing for a major fundraising campaign is a complex, laborious process for nonprofit organizations— preparing a nonprofit website to support a major campaign is just one facet of the planning! To help keep your ducks in a row during the planning process, we’ve put together a master checklist of items to prepare ahead of a…

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Google Analytics 4 for Nonprofits and School Websites

If you aren’t already utilizing Google Analytics for your nonprofit organization or school website, this is your signal to start! In this article, we’ll dig into how Google Analytics can benefit your small school or nonprofit website performance and unpack a huge Google Analytics update to take effect next summer.  What is Google Analytics?  Google…

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Essential School Website Features for Great User Experience


In the web design world, there are a plethora of fancy features that are implemented in school websites to enhance user experience. These could include videography, pop-ups, interactive polls, the list goes on. While they are great add-ons, and can definitely add a layer of complexity to overall user experience, it’s more important to focus…

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What Makes a Good Nonprofit Website


Contrary to popular belief, a good non-profit website doesn’t need to cost tens of thousands of dollars; however, it needs to be functional, easy to navigate, and eye-catching for your audiences. There are several elements that are included in the formula of a strong non-profit website.  To build a solid, functioning non-profit website, you must…

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4 Ways to Build a More Creative School Website


A solid small school website encapsulates its mission, values, communities, and instruction style. Once you have built a basic framework to a stellar school website, there are still ways to boost overall creativity and give your site the “wow” factor it needs to stand out in the crowd.  If your school communities, students, and curriculum…

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Website content your private school needs to increase virtual connections


As the pandemic reaches its two-year benchmark and some parts of instruction remain virtual, it’s important that your private school website content prioritizes virtual connection with your school families, as meetings, open houses, and other events become less frequent in-person.  Your school website needs to be easy to navigate, chock-full of helpful resources, and respect…

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SEO for Schools


Connecting keyword research to your target audiences and content in 2022 Statistics are out showing trends in Google Search in 2021. Did you know that 75% of Google searchers never scroll past the first page of results? Believe it or not, there is power in a Google search, power that can be harnessed to help…

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Nonprofit Website Trends for 2022


It’s officially 2022— happy New Year! Does your nonprofit have any New Year’s resolutions? If so, add refreshing your nonprofit website to the list. Let’s get your nonprofit’s website plans in motion.  2022 will be full of new website trends that can boost the performance of your nonprofit website.  After researching this year’s website predictions,…

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Does your school website design need a refresh in 2022?


Is your school website design looking a bit dated? The year is winding down, the holiday season is upon us! At this point in the year, students are preparing to be released for holiday break and your team is tying off projects and prepping for the next semester.  As you dig into your Winter 2022…

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How to develop a messaging framework for your small school


As we enter the holiday season, tie off 2021 and prepare for the new year, you may find an opportunity to revisit the effectiveness of your small school’s messaging and how well you’re communicating with your audiences. How would you sell your school to parents if you only had two sentences? What makes your school…

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5 best practices for your non-profit website

Free Minds Book Club & Writing Workshop for Incarcerated Youth 2021-04-10 at 6.04.00 PM

Overhauling a non-profit website, or going through a re-designing phase is no easy feat, and it can be difficult to know what to prioritize. Or, sometimes it’s difficult to know when your website is ready for a refresh, especially if you don’t know the criteria that make up a great non-profit website. In this article,…

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