Does your school website design need a refresh in 2022?


Is your school website design looking a bit dated? The year is winding down, the holiday season is upon us! At this point in the year, students are preparing to be released for holiday break and your team is tying off projects and prepping for the next semester.  As you dig into your Winter 2022…

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How to develop a messaging framework for your small school


As we enter the holiday season, tie off 2021 and prepare for the new year, you may find an opportunity to revisit the effectiveness of your small school’s messaging and how well you’re communicating with your audiences. How would you sell your school to parents if you only had two sentences? What makes your school…

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5 best practices for your non-profit website

Free Minds Book Club & Writing Workshop for Incarcerated Youth 2021-04-10 at 6.04.00 PM

Overhauling a non-profit website, or going through a re-designing phase is no easy feat, and it can be difficult to know what to prioritize. Or, sometimes it’s difficult to know when your website is ready for a refresh, especially if you don’t know the criteria that make up a great non-profit website. In this article,…

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Summer projects for your school website

girl reading

Summer is rapidly approaching, and as your students are anticipating the upcoming summer vacation, it’s time to start preparing your school’s website for the next school year.  Website upkeep isn’t easy work. However, it is crucial to ensure your website is reaching its full potential. In this article we’ll list some great website update projects…

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How to build a great nonprofit mission statement


A mission statement is the foundation of any organization. It defines the culture and can influence every aspect of a business or organization.  Mission statements are usually concise and to the point. It can be difficult to capture the essence of your organization in one simple sentence. The process of building a nonprofit mission statement…

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Tips for developing clear messaging for your school


Your school’s messaging is incredibly important when it comes to website design and development. Imagery, multimedia elements and other flashy features may get the attention of your website visitors, but it’s the content of your website’s message that will hook them in for more.  It’s important that your school’s messaging is centered around a small…

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The importance of avoiding duplicate content


If you’re trying to learn more about SEO for your small school’s website, you’ve probably heard of duplicate content. There’s a lot of mixed information out there about duplicate content, ranging from what duplicate content actually is, how you can be penalized for it, and whether or not it actually hurts your SEO. In this…

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Google Core Web Vitals for your school website


Your website’s user-experience is critical to reaching your long term marketing goals. There are many elements that make up your school or non-profit website’s user experience: site speed, interactivity, responsiveness, etc.  In 2020, Google announced that “Core Web Vitals” would be used as ranking signals in 2021. What does this mean? It means that Google…

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School website design trends to note for 2021


As we are hustling through the new year into the spring, school website designers are picking up more assignments for small schools to meet their deadlines to start marketing for recruitment. If you’re in a similar position and you’ve reached a creative rut, or you don’t know which elements of your site should be refreshed…

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Prioritizing Quality over Quantity website traffic


When it comes to website traffic, it may be hard to believe that quality visitors over quantity matter. You may think, “Why should it? I’m getting loads of traffic, it should be helping me.” Lots of traffic is awesome, but it doesn’t always help if you don’t know the quality of your visitors.  It’s great…

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The Difference Between Branded and Unbranded Searches


School marketing can be complicated! You’re in charge of branding your school – without brand recognition, your enrollment and prospects will become stagnant and your SEO efforts fall flat. For strong school SEO, you need to monitor the keywords being used in your audience’s internet searches; these search queries can either be branded or unbranded.…

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4 Great Private School WordPress Website Designs


There is a different level of scrutiny that is involved because private schools are under more pressure to create compelling, interesting websites in comparison to public schools. In general, private schools are more competitive than public schools in terms of creativity and design, and it shows in their websites. Because private schools are concerned with…

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