Sharing Some TLC

big-egg-small-egg Photo by Daniele Levis Pelusi on Unsplash

Benefits of working with a small website agency

Your school or non-profit organization’s website is your first impression to your audiences; if your website isn’t making the best first impression, you’re not maximizing your marketing potential.  To avoid this, you want to have a website that best represents your school or nonprofit’s interests. Of course, you can always…

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Aligning your small school’s SEO with its target audiences during COVID-19

Coronavirus has flipped the education world upside down. As this school year begins, teachers, students, and their families all adjust to new implications of online learning. Over the summer, enrollment in private, independent schools spiked as frustrated parents searched for alternatives to public school for their children. Enrollment for this…

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Tell-tale signs your school website needs to be updated

Website technology is constantly evolving, bringing new updates designed to make our lives easier, especially in the means of digital marketing. Though staying up to date with every new plug-in and widget may be time-consuming, it’s worth it to keep your organization or school website fresh to make sure you’re…

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Using Canva to custom-size your images

Adjusting your images to fit custom dimensions in WordPress can be frustrating, and sometimes time consuming without prior instructions. Luckily, Canva is a helpful tool that’s great for resizing your images for your WordPress site.  The first step is creating your free Canva account if you don’t already have one. …

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School Marketing Strategies to Implement Over the Summer

Summer is in full swing, and your school planning for the next year is well underway by now. Between rearranging school calendars and creating virtual events, to adjusting curriculum and match remote learning requirements, you’re most likely up to your elbows in prepwork for the fall. To add to the…

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Quick changes to effectively boost your school website’s news page

With the craziness of today’s current events, your school or organization’s website needs to be as functional and up to date as ever. With COVID-19 wreaking havoc on school communities and organizations, families are frantic for every update regarding the upcoming school year. In addition to informational updates, they will…

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Is Your Private School Tuition Information Updated and Easy to Find on Your Website?

As the summer season begins, parents and families will be planning their finances for the next school year. Families will plan to enroll their children in new schools, switch between different programs, and may stumble upon your website to look at your tuition rates. When they do this, it’s crucial…

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Optimizing your website design through user tests

What are user tests?  There are many elements that go into the making of a new website for your school or nonprofit. A website needs to be clean and readable, attractive to viewers, and easy to navigate – it requires good overall usability. The most important information you’re trying to…

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SchoolBrandingGuide

Are you ensuring brand consistency in your school communications?

The brand of your school or business is its visual elevator pitch to the world. The company colors, the logo, imagery, and your tone all blend together to create your brand that has the potential to attract clients. Your brand is your chance to stand out against competitors. Because of…

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Don’t Make a Mistake With Your Website Contact Form

Contact forms are a critical element on your website. We’ve written a blog post about contact form delivery issues. No website should be without a contact form/page. However, if you have one and the wrong person (or no person!) is notified when someone fills out your contact form, your organization…

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What Should Be On Your School Website Homepage

Your school website home page is often (but not always – more on that in a future blog post!) the first page people come across when they visit your website. It’s usually the page that gets the most attention during the website design and development process, with good reason. We…

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Creating New Opportunities with Online Courses

The Coronavirus Shutdown has been devastating for many small businesses. After school classes, camps and other in-person enrichment programs have had to pivot to survive. We recently helped Tiny Chefs create a full online cooking course for kids and families in order to continue to offer their creative programming during…

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