Sharing Some TLC
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SEO copywriting hacks for your school website
It can be frustrating when you spend hours developing content for your school website without seeing any improvements in search rankings, enrollments, etc. If you find yourself in this case, it’s time to dial in on the actual content you’re writing. You could build out your website’s content for days,…
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Tips for developing clear messaging for your school
Your school’s messaging is incredibly important when it comes to website design and development. Imagery, multimedia elements and other flashy features may get the attention of your website visitors, but it’s the content of your website’s message that will hook them in for more. It’s important that your school’s messaging…
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The importance of avoiding duplicate content
If you’re trying to learn more about SEO for your small school’s website, you’ve probably heard of duplicate content. There’s a lot of mixed information out there about duplicate content, ranging from what duplicate content actually is, how you can be penalized for it, and whether or not it actually…
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Prioritizing Quality over Quantity website traffic
When it comes to website traffic, it may be hard to believe that quality visitors over quantity matter. You may think, “Why should it? I’m getting loads of traffic, it should be helping me.” Lots of traffic is awesome, but it doesn’t always help if you don’t know the quality…
Tips for building your school website sitemap
Editing a website or completing a site overhaul and starting from scratch is a long process that has multiple steps, including creating a sitemap for the website’s organization. If you’ve been tasked with building your school website sitemap, you may be wondering how to create one effectively. Here are a…
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4 Great Private School WordPress Website Designs
There is a different level of scrutiny that is involved because private schools are under more pressure to create compelling, interesting websites in comparison to public schools. In general, private schools are more competitive than public schools in terms of creativity and design, and it shows in their websites. Because…
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Key school website terminology you should know
We’ve crafted a guide to help you understand some of the most important terms in the school website industry.
Advantages of Dynamic Content on WordPress Sites
Creating a more professional WordPress website can be done through enhancing site design and plugging in advanced features. Web developers will suggest these options to you; however, have you thought about including some dynamic content into your WordPress site to boost the overall user experience? What is dynamic content? Dynamic…
Come back strong after winter break with these quick school marketing plans
With the holidays this week, schools were recently released for winter break until January. While it’d be nice to take the entire break off, this is a great opportunity for you to revamp your private school website and marketing plan through some quick, painless projects that put you in a…
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Benefits of working with a small website agency
Your school or non-profit organization’s website is your first impression to your audiences; if your website isn’t making the best first impression, you’re not maximizing your marketing potential. To avoid this, you want to have a website that best represents your school or nonprofit’s interests. Of course, you can always…
Aligning your small school’s SEO with its target audiences during COVID-19
Coronavirus has flipped the education world upside down. As this school year begins, teachers, students, and their families all adjust to new implications of online learning. Over the summer, enrollment in private, independent schools spiked as frustrated parents searched for alternatives to public school for their children. Enrollment for this…
Tell-tale signs your school website needs to be updated
Website technology is constantly evolving, bringing new updates designed to make our lives easier, especially in the means of digital marketing. Though staying up to date with every new plug-in and widget may be time-consuming, it’s worth it to keep your organization or school website fresh to make sure you’re…