Sharing Some TLC
Create a website alert: How to highlight important information on your website in a time of urgency
The websites we create for schools, camps, and after school programs need to have a way to alert website visitors to important information. This includes school closures due to snow days, registration period opening for camps and classes, and other announcements. Nonprofits also need this functionality to draw attention to…
Keeping Your School Website Fresh with New Photography
One of the benefits of a school website refresh is the process of creating and adding new, current photography. A telltale sign that a school’s website is out of date is that the students in the photos are now in their 20’s! It’s important for school websites to feature real…
Choosing a domain name for a nonprofit or school
We are often asked for help in choosing a domain for a nonprofit or school. A Top Level Domain, or “TLD” is the ending of a url – what comes after the “Dot”. The most common TLD is .com, but there are many others (more than 1,000), including .org, .info…
Get Ready To Launch Your Summer Camp Registration
The first months of the year are the key time for summer camp registration on your website. Whether your organization is a summer camp, or if you are a school or enrichment program who runs a summer camp, now is the time to make sure your website is ready and…
How to Increase Enrollment Using Your School Website
Are you trying to increase enrollment at your school or organization? Attracting new prospects doesn’t have to be so hard. We’ll walk you through how your school website can increase enrollment. What Do Parents Want for Their Children? Parents are searching for the right fit for their children. You have…
Google Analytics Basics for Schools, Camps and Nonprofits
We connect all the websites we build to Google Analytics (GA). GA is a free resource that can give you a wealth of knowledge about your website traffic and performance. It is an overwhelming amount of data which can be scary if you don’t have an idea of what to…
Photo from Unsplash by Felix Mittermeier
Are You Doing A Competitive Comparison of Websites?
Part of a marketing strategy is researching and evaluating the competition. Have you looked at your competitor’s websites lately and done a comparison with your own website? Looking at what other nearby schools or enrichment programs are doing can give you ideas for content, keywords and other elements you can…
Is Your Website Accessible?
Website accessibility is a hot topic right now. Since 1990, the Americans with Disability Act (ADA) has prohibited discrimination based on disability. Originally focused on accessibility to brick and mortar buildings, it has expanded to include virtual spaces, as well. This means that your website (a virtual space) should allow…
3 Reasons Why School and Camp Websites Should Have a FAQ Page
When we look at other school and camp websites for inspiration, we notice that a lot of them do not have a FAQ (Frequently Asked Questions) page. This is a missed opportunity! Here are 3 reasons why your website should have a FAQ page and how to make your FAQ…
Why We Specialize In Custom Websites For Educational Organizations
Design TLC recently announced that we are specializing in websites for small schools, camps, enrichment programs and nonprofits. The Story We have built websites for a variety of wonderful small businesses for almost 10 years! Upon reflection, I recently realized that many of the projects we have in our portfolio…
Is your school website back to school ready?
Summer is over. School is underway. Your school website is an important marketing tool for prospective families, and is also an important communication tool for your enrolled families. It’s not too late to be sure your website is ready for new and returning families to ensure they have a positive…
Why Use WordPress?
We proudly use WordPress to build websites. Sometimes people ask, “Why use WordPress?” After all, there are several other options for creating websites. Hosting companies like GoDaddy offer their own website builder software. SquareSpace, Wix and Weebly provide an opportunity for “DIY” business owners to create a decent website without…