Sharing Some TLC
Quick changes to effectively boost your school website’s news page
With the craziness of today’s current events, your school or organization’s website needs to be as functional and up to date as ever. With COVID-19 wreaking havoc on school communities and organizations, families are frantic for every update regarding the upcoming school year. In addition to informational updates, they will…
Make sure your tuition information is easy to read.Is Your Private School Tuition Information Updated and Easy to Find on Your Website?
As the summer season begins, parents and families will be planning their finances for the next school year. Families will plan to enroll their children in new schools, switch between different programs, and may stumble upon your website to look at your tuition rates. When they do this, it’s crucial…
Photo by David Travis on UnsplashOptimizing your website design through user tests
What are user tests? There are many elements that go into the making of a new website for your school or nonprofit. A website needs to be clean and readable, attractive to viewers, and easy to navigate – it requires good overall usability. The most important information you’re trying to…
Are you ensuring brand consistency in your school communications?
The brand of your school or business is its visual elevator pitch to the world. The company colors, the logo, imagery, and your tone all blend together to create your brand that has the potential to attract clients. Your brand is your chance to stand out against competitors. Because of…
Don’t Make a Mistake With Your Website Contact Form
Contact forms are a critical element on your website. We’ve written a blog post about contact form delivery issues. No website should be without a contact form/page. However, if you have one and the wrong person (or no person!) is notified when someone fills out your contact form, your organization…
What Should Be On Your School Website Homepage
Your school website home page is often (but not always – more on that in a future blog post!) the first page people come across when they visit your website. It’s usually the page that gets the most attention during the website design and development process, with good reason. We…
Creating New Opportunities with Online Courses
The Coronavirus Shutdown has been devastating for many small businesses. After school classes, camps and other in-person enrichment programs have had to pivot to survive. We recently helped Tiny Chefs create a full online cooking course for kids and families in order to continue to offer their creative programming during…
What Is Your School Website’s Call To Action During COVID-19?
A call to action (CTA) is a prompt on a website that tells the user to take some specified action. We see “Sign Up” or “Add To Cart” buttons serving as CTA’s on sales or lead-generating websites. For school websites, the CTA is usually an invitation to visit the school…
Should Your School Work on Website SEO and New Content During COVID-19?
With so many changes happening, we’ve seen a drop off in interest in SEO for school websites during the COVID-19 crisis. However, we believe a focus on SEO and website content right now can actually help private schools prepare for uncertainty and implement a successful strategy for minimizing attrition and…
CourseStorm Class Registration Software: A Comprehensive Review
The next class management platform we are reviewing is CourseStorm. This is the second in our series of reviews to help enrichment programs, camps and schools select class registration software that works best for them. CourseStorm is a great fit for WordPress websites. There is a plugin which makes an…
Create a website alert: How to highlight important information on your website in a time of urgency
The websites we create for schools, camps, and after school programs need to have a way to alert website visitors to important information. This includes school closures due to snow days, registration period opening for camps and classes, and other announcements. Nonprofits also need this functionality to draw attention to…
Keeping Your School Website Fresh with New Photography
One of the benefits of a school website refresh is the process of creating and adding new, current photography. A telltale sign that a school’s website is out of date is that the students in the photos are now in their 20’s! It’s important for school websites to feature real…