Sharing Some TLC

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What Is Your School Website’s Call To Action During COVID-19?

A call to action (CTA) is a prompt on a website that tells the user to take some specified action. We see “Sign Up” or “Add To Cart” buttons serving as CTA’s on sales or lead-generating websites. For school websites, the CTA is usually an invitation to visit the school…

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Should Your School Work on Website SEO and New Content During COVID-19?

With so many changes happening, we’ve seen a drop off in interest in SEO for school websites during the COVID-19 crisis. However, we believe a focus on SEO and website content right now can actually help private schools prepare for uncertainty and implement a successful strategy for minimizing attrition and…

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CourseStorm Class Registration Software: A Comprehensive Review

The next class management platform we are reviewing is CourseStorm. This is the second in our series of reviews to help enrichment programs, camps and schools select class registration software that works best for them. CourseStorm is a great fit for WordPress websites. There is a plugin which makes an…

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Create a website alert: How to highlight important information on your website in a time of urgency

The websites we create for schools, camps, and after school programs need to have a way to alert website visitors to important information. This includes school closures due to snow days, registration period opening for camps and classes, and other announcements. Nonprofits also need this functionality to draw attention to…

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Keeping Your School Website Fresh with New Photography

One of the benefits of a school website refresh is the process of creating and adding new, current photography. A telltale sign that a school’s website is out of date is that the students in the photos are now in their 20’s! It’s important for school websites to feature real…

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Choosing a domain name for a nonprofit or school

We are often asked for help in choosing a domain for a nonprofit or school. A Top Level Domain, or “TLD” is the ending of a url – what comes after the “Dot”. The most common TLD is .com, but there are many others (more than 1,000), including .org, .info…

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Get Ready To Launch Your Summer Camp Registration

The first months of the year are the key time for summer camp registration on your website. Whether your organization is a summer camp, or if you are a school or enrichment program who runs a summer camp, now is the time to make sure your website is ready and…

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How to Increase Enrollment Using Your School Website

Are you trying to increase enrollment at your school or organization? Attracting new prospects doesn’t have to be so hard. We’ll walk you through strategies to increase enrollment through your school website. What Do Parents Want for Their Children? Parents are searching for the right fit for their children. You…

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Google Analytics Basics for Schools, Camps and Nonprofits

We connect all the websites we build to Google Analytics (GA). GA is a free resource that can give you a wealth of knowledge about your website traffic and performance. It is an overwhelming amount of data which can be scary if you don’t have an idea of what to…

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Are You Doing A Competitive Comparison of Websites?

Part of a marketing strategy is researching and evaluating the competition. Have you looked at your competitor’s websites lately and done a comparison with your own website? Looking at what other nearby schools or enrichment programs are doing can give you ideas for content, keywords and other elements you can…

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3 Reasons Why School and Camp Websites Should Have a FAQ Page

When we look at other school and camp websites for inspiration, we notice that a lot of them do not have a FAQ (Frequently Asked Questions) page. This is a missed opportunity! Here are 3 reasons why your website should have a FAQ page and how to make your FAQ…

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Why We Specialize In Custom Websites For Educational Organizations

Design TLC recently announced that we are specializing in websites for small schools, camps, enrichment programs and nonprofits. The Story We have built websites for a variety of wonderful small businesses for almost 10 years! Upon reflection, I recently realized that many of the projects we have in our portfolio…

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