Sharing Some TLC
Google Analytics Basics for Schools, Camps and Nonprofits
We connect all the websites we build to Google Analytics (GA). GA is a free resource that can give you a wealth of knowledge about your website traffic and performance. It is an overwhelming amount of data which can be scary if you don’t have an idea of what to…
Photo from Unsplash by Felix Mittermeier
Are You Doing A Competitive Comparison of Websites?
Part of a marketing strategy is researching and evaluating the competition. Have you looked at your competitor’s websites lately and done a comparison with your own website? Looking at what other nearby schools or enrichment programs are doing can give you ideas for content, keywords and other elements you can…
3 Reasons Why School and Camp Websites Should Have a FAQ Page
When we look at other school and camp websites for inspiration, we notice that a lot of them do not have a FAQ (Frequently Asked Questions) page. This is a missed opportunity! Here are 3 reasons why your website should have a FAQ page and how to make your FAQ…
Why We Specialize In Custom Websites For Educational Organizations
Design TLC recently announced that we are specializing in websites for small schools, camps, enrichment programs and nonprofits. The Story We have built websites for a variety of wonderful small businesses for almost 10 years! Upon reflection, I recently realized that many of the projects we have in our portfolio…
Is your school website back to school ready?
Summer is over. School is underway. Your school website is an important marketing tool for prospective families, and is also an important communication tool for your enrolled families. It’s not too late to be sure your website is ready for new and returning families to ensure they have a positive…
Why Use WordPress?
We proudly use WordPress to build websites. Sometimes people ask, “Why use WordPress?” After all, there are several other options for creating websites. Hosting companies like GoDaddy offer their own website builder software. SquareSpace, Wix and Weebly provide an opportunity for “DIY” business owners to create a decent website without…
Schedule Your Website Cleanups Like Martha
Martha Stewart, the Queen of Housekeeping has a recommended schedule for house cleaning and maintenance. We often describe a website as being like a house when we talk about the relationship between website files, domains and hosting. In this case, we are going to recommend scheduling website cleanups similar to…
Quick & Easy Tips For Using Google My Business and Google Maps for SEO
Google My Business (GMB) and Google Maps are powerful marketing and SEO tools. Having a Google My Business listing increase your chances of showing up in a Google search and in the top 3 featured businesses in a search (called the Google Local 3-pack). It can be confusing and a…
The Increasing Importance of Quality Website Content
“Content is King” is a phrase coined by Steve Jobs in 1996 in reference to the future of the internet. This idea has been progressively evident as it relates to SEO and a website’s success. The value of website content has evolved even further within the last 5 years. Google’s…
Make Sure Your School Website Design is Mobile Friendly
Does your school website design make it easy for users to navigate on their smart phone or tablet?In the last decade, the world of website design has changed dramatically, mainly due to increased use of the smartphone. In 2018, 52.2% of all website traffic originated from a smartphone. No longer…
What is a Website Audit?
We start with a website audit when someone comes to us looking for a new or “refreshed” website. Our website audit is a combination of assessments that help us evaluate a website for performance, user experience, SEO, messaging and design. This process guides the strategic direction and recommendations for improvements….
Reputation Marketing: Get More Genuine Online Business Reviews
When you’re looking to try a new restaurant or find a home service provider, what do you do? If you are like most people, you turn to the internet to search, and then you look at online reviews to narrow down your options and make a decision about where to…