Sharing Some TLC
Schedule Your School or Nonprofit Website Cleanups Like Martha
Martha Stewart, the Queen of Housekeeping has a recommended schedule for house cleaning and maintenance. We often describe a website as being like a house when we talk about the relationship between website files, domains and hosting. In this case, we are going to recommend scheduling website maintenance and cleanups…
Quick & Easy Tips For Using Google My Business and Google Maps for SEO
Google My Business (GMB) and Google Maps are powerful marketing and SEO tools. Having a Google My Business listing increase your chances of showing up in a Google search and in the top 3 featured businesses in a search (called the Google Local 3-pack). It can be confusing and a…
The Increasing Importance of Quality Website Content
“Content is King” is a phrase coined by Steve Jobs in 1996 in reference to the future of the internet. This idea has been progressively evident as it relates to SEO and a website’s success. The value of website content has evolved even further within the last 5 years. Google’s…
Make Sure Your School Website Design is Mobile Friendly
Does your school website design make it easy for users to navigate on their smart phone or tablet?In the last decade, the world of website design has changed dramatically, mainly due to increased use of the smartphone. In 2018, 52.2% of all website traffic originated from a smartphone. No longer…
What is a Website Audit?
We start with a website audit when someone comes to us looking for a new or “refreshed” website. Our website audit is a combination of assessments that help us evaluate a website for performance, user experience, SEO, messaging and design. This process guides the strategic direction and recommendations for improvements….
Reputation Marketing: Get More Genuine Online Business Reviews
When you’re looking to try a new restaurant or find a home service provider, what do you do? If you are like most people, you turn to the internet to search, and then you look at online reviews to narrow down your options and make a decision about where to…
How To Search For and Find Keywords
Are you wondering how to search for keywords? Keyword research is an important part of SEO (though not the only part! We go over keywords as part of an SEO strategy for summer camp websites here). This research can be very complex and involved, which takes a lot of time,…
How To Choose a Web Designer For Your Business
Are you thinking about creating a new website for your business? You might consider building a website yourself, especially if your business is small and your budget is limited. However, once you reach a point where you want to invest in important marketing tools like a website, you might consider…
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