Sharing Some TLC
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SEO for Schools
Connecting keyword research to your target audiences and content in 2022 Statistics are out showing trends in Google Search in 2021. Did you know that 75% of Google searchers never scroll past the first page of results? Believe it or not, there is power in a Google search, power that…
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Nonprofit Website Trends for 2022
It’s officially 2022— happy New Year! Does your nonprofit have any New Year’s resolutions? If so, add refreshing your nonprofit website to the list. Let’s get your nonprofit’s website plans in motion. 2022 will be full of new website trends that can boost the performance of your nonprofit website. After…
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Does your school website design need a refresh in 2022?
Is your school website design looking a bit dated? The year is winding down, the holiday season is upon us! At this point in the year, students are preparing to be released for holiday break and your team is tying off projects and prepping for the next semester. As you…
Why Your Nonprofit Needs Blog Posts
Does your nonprofit website include blog posts? As the year winds down, you may are probably setting goals for the new year. While the list of tasks to complete before the holidays grows, you’re probably also checking in on the success of your marketing efforts this year. Are there gaps…
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How to develop a messaging framework for your small school
As we enter the holiday season, tie off 2021 and prepare for the new year, you may find an opportunity to revisit the effectiveness of your small school’s messaging and how well you’re communicating with your audiences. How would you sell your school to parents if you only had two…
Preparing your nonprofit website holiday campaigns
The holiday season usually means relaxing and quality time spent with close friends and family; however, if you work at a nonprofit organization, it’s normally your busiest time of year. Not only does the holiday season bring joy and cheer to many, it also brings campaigns and donation drives that…
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Tips for Improving Alumni Engagement for Small Schools
The pandemic has disrupted nearly everything about education for schools, alumni engagement included – especially in smaller schools. Students of all ages have sacrificed so much during the pandemic: their regular lifestyles, class schedules, social lives on campus, extracurricular activities, the list goes on and on! After everything students have…
How much does a school website cost?
Your school needs a new, fresh website. One reason you may be putting this off is because you are worried that a website refresh is more than you can afford— how much does a school website cost? A professional school website plays a huge role in the success of a…
4 Key School Website Performance Metrics and Why They Matter
When you’re running a school or nonprofit organization, it’s crucial to work out the balance between “nice-to-have” and “need-to-have.” Some things are “nice to have.” For example, a few less meetings so you can focus more time to get stuff done. Some things are “need to have.” A website –…
What is a CDN and How Do I Use It on My Website?
We’ve written about caching – what it is and how to clear your cache. A related topic is the impact of a CDN on caching – let’s go over what a CDN is, why you might use it and how to connect it to your website. What is a CDN?…
Does your WordPress website load in under 3 seconds?
Google favors websites that load in under 3 seconds, because that is a benchmark for a better user experience and website performance. It shouldn’t be hard to make your website load this fast, but many websites fail to meet this benchmark. We recently started working with a nonprofit whose WordPress…
How To Increase Your School’s Email Open Rates in 2021
From relaying important updates to sharing fun events happening at your school, sending email newsletters is important for building community and engagement at your school, as well as serving as a marketing tool for retention and prospective families. You may be wondering if email marketing is even still worth it…