Sharing Some TLC

volodymyr-hryshchenko-V5vqWC9gyEU-unsplash Courtesy of Volodymyr Hryshchenko on Unsplash.

How to develop a messaging framework for your small school

As we enter the holiday season, tie off 2021 and prepare for the new year, you may find an opportunity to revisit the effectiveness of your small school’s messaging and how well you’re communicating with your audiences. How would you sell your school to parents if you only had two…

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Preparing your nonprofit website holiday campaigns

The holiday season usually means relaxing and quality time spent with close friends and family; however, if you work at a nonprofit organization, it’s normally your busiest time of year. Not only does the holiday season bring joy and cheer to many, it also brings campaigns and donation drives that…

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md-duran-1VqHRwxcCCw-unsplash Courtesy of MD Duran on Unsplash

Tips for Improving Alumni Engagement for Small Schools

The pandemic has disrupted nearly everything about education for schools, alumni engagement included – especially in smaller schools. Students of all ages have sacrificed so much during the pandemic: their regular lifestyles, class schedules, social lives on campus, extracurricular activities, the list goes on and on! After everything students have…

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How much does a school website cost?

Your school needs a new, fresh website. One reason you may be putting this off is because you are worried that a website refresh is more than you can afford— how much does a school website cost? A professional school website plays a huge role in the success of a…

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4 Key School Website Performance Metrics and Why They Matter

When you’re running a school or nonprofit organization, it’s crucial to work out the balance between “nice-to-have” and “need-to-have.” Some things are “nice to have.” For example, a few less meetings so you can focus more time to get stuff done. Some things are “need to have.” A website –…

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What is a CDN and How Do I Use It on My Website?

We’ve written about caching – what it is and how to clear your cache. A related topic is the impact of a CDN on caching – let’s go over what a CDN is, why you might use it and how to connect it to your website. What is a CDN?…

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FPerformance

Does your WordPress website load in under 3 seconds?

Google favors websites that load in under 3 seconds, because that is a benchmark for a better user experience and website performance. It shouldn’t be hard to make your website load this fast, but many websites fail to meet this benchmark. We recently started working with a nonprofit whose WordPress…

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How To Increase Your School’s Email Open Rates in 2021

From relaying important updates to sharing fun events happening at your school, sending email newsletters is important for building community and engagement at your school, as well as serving as a marketing tool for retention and prospective families. You may be wondering if email marketing is even still worth it…

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Free Minds Book Club & Writing Workshop for Incarcerated Youth 2021-04-10 at 6.04.00 PM

5 best practices for your non-profit website

Overhauling a non-profit website, or going through a re-designing phase is no easy feat, and it can be difficult to know what to prioritize. Or, sometimes it’s difficult to know when your website is ready for a refresh, especially if you don’t know the criteria that make up a great…

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Google Core Web Vitals for your school website

Your website’s user-experience is critical to reaching your long term marketing goals. There are many elements that make up your school or non-profit website’s user experience: site speed, interactivity, responsiveness, etc.  In 2020, Google announced that “Core Web Vitals” would be used as ranking signals in 2021. What does this…

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4 reasons why WordPress is perfect for small school websites

At DesignTLC, we proudly use WordPress to design websites for our clients. There are plenty of other platforms available, like Wix, Weebly, and Squarespace, and Finalsite is a big name in school websites. WordPress is our favorite for four reasons:  Ease of Use Ownership Extendabilty Community  1. Affordability  It’s no…

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halgatewood-com-tZc3vjPCk-Q-unsplash Courtesy of Hal Gatewood on Unsplash.

Great school website design trends to note for 2021

As we are hustling through the new year into the spring, school website designers are picking up more assignments for small schools to meet their deadlines to start marketing for recruitment. If you’re in a similar position and you’ve reached a creative rut, or you don’t know which elements of…

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