Sharing Some TLC
Four Simple Ways To Improve Local Search Results for Your School
For small schools, your rankings in search engines like Google are the secret ingredient to a successful marketing strategy. To reach your marketing goals and improve local search results, your website and its content needs to be optimized to its full potential. In this blog post, we’ll give you insider…
Google Analytics 4 for Nonprofits and School Websites
If you aren’t already utilizing Google Analytics for your nonprofit organization or school website, this is your signal to start! In this article, we’ll dig into how Google Analytics can benefit your small school or nonprofit website performance and unpack a huge Google Analytics update to take effect next summer. …
We believe BLACK LIVES MATTER
We must stand up and speak out. Silence is ok when it is done to listen, but silence can also be a way to avoid the risk of saying the wrong thing. It is encouraging to see many businesses making public statements in support of the Black Lives Matter movement. Importantly,…
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What Makes a Good Nonprofit Website
Contrary to popular belief, a good non-profit website doesn’t need to cost tens of thousands of dollars; however, it needs to be functional, easy to navigate, and eye-catching for your audiences. There are several elements that are included in the formula of a strong non-profit website. To build a solid,…
Is Your Website Accessible?
Website accessibility is a hot topic right now. Since 1990, the Americans with Disability Act (ADA) has prohibited discrimination based on disability. Originally focused on accessibility to brick and mortar buildings, it has expanded to include virtual spaces, as well. This means that your website (a virtual space) should allow…
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4 Ways to Build a More Creative School Website
A solid small school website encapsulates its mission, values, communities, and instruction style. Once you have built a basic framework to a stellar school website, there are still ways to boost overall creativity and give your site the “wow” factor it needs to stand out in the crowd. If your…
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Website content your private school needs to increase virtual connections
As the pandemic reaches its two-year benchmark and some parts of instruction remain virtual, it’s important that your private school website content prioritizes virtual connection with your school families, as meetings, open houses, and other events become less frequent in-person. Your school website needs to be easy to navigate, chock-full…
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SEO for Schools
Connecting keyword research to your target audiences and content in 2022 Statistics are out showing trends in Google Search in 2021. Did you know that 75% of Google searchers never scroll past the first page of results? Believe it or not, there is power in a Google search, power that…
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Nonprofit Website Trends for 2022
It’s officially 2022— happy New Year! Does your nonprofit have any New Year’s resolutions? If so, add refreshing your nonprofit website to the list. Let’s get your nonprofit’s website plans in motion. 2022 will be full of new website trends that can boost the performance of your nonprofit website. After…
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Does your school website design need a refresh in 2022?
Is your school website design looking a bit dated? The year is winding down, the holiday season is upon us! At this point in the year, students are preparing to be released for holiday break and your team is tying off projects and prepping for the next semester. As you…
Why Your Nonprofit Needs Blog Posts
Does your nonprofit website include blog posts? As the year winds down, you may are probably setting goals for the new year. While the list of tasks to complete before the holidays grows, you’re probably also checking in on the success of your marketing efforts this year. Are there gaps…
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How to develop a messaging framework for your small school
As we enter the holiday season, tie off 2021 and prepare for the new year, you may find an opportunity to revisit the effectiveness of your small school’s messaging and how well you’re communicating with your audiences. How would you sell your school to parents if you only had two…