Posts by Tara Claeys
What is the difference between a logotype, logomark, and logo lockup?
Your logo is a huge part of your school or organization’s branding. It’s your first impression to the world, the image of your brand. The term “logo” is actually quite general, as there are several categories of logos. When creating a logo, you may be asked, “Do you want a logomark or a logotype?” What’s…
Read MoreDon’t Make a Mistake With Your Website Contact Form
Contact forms are a critical element on your website. We’ve written a blog post about contact form delivery issues. No website should be without a contact form/page. However, if you have one and the wrong person (or no person!) is notified when someone fills out your contact form, your organization is missing opportunities and losing…
Read MoreWhat Should Be On Your School Website Homepage
Your school website home page is often (but not always – more on that in a future blog post!) the first page people come across when they visit your website. It’s usually the page that gets the most attention during the website design and development process, with good reason. We love designing home pages for…
Read MoreUse SVGs for Your Logo
When I wrote about SVGs in 2016, it was big news. It’s standard for us now to use SVG format for logos on websites we develop. I am always surprised at the number of new websites launched with PNG format logos. Everyone should use SVG format logos on their websites in 2020! SVG stands for…
Read MoreHow to add a user in Google Search Console
Google Search Console is an essential tool for analyzing website performance. Web developers should have access to their client’s Google Search Console in order to submit sitemaps and monitor and fix any errors. Search Console also provides valuable information for SEOs to see what search terms people are using to find your website. If you…
Read MoreCreating New Opportunities with Online Courses
The Coronavirus Shutdown has been devastating for many small businesses. After school classes, camps and other in-person enrichment programs have had to pivot to survive. We recently helped Tiny Chefs create a full online cooking course for kids and families in order to continue to offer their creative programming during a time when everyone is…
Read MoreWhat Is Your School Website’s Call To Action During COVID-19?
A call to action (CTA) is a prompt on a website that tells the user to take some specified action. We see “Sign Up” or “Add To Cart” buttons serving as CTA’s on sales or lead-generating websites. For school websites, the CTA is usually an invitation to visit the school or attend an open house…
Read MoreShould Your School Work on Website SEO and New Content During COVID-19?
With so many changes happening, we’ve seen a drop off in interest in SEO for school websites during the COVID-19 crisis. However, we believe a focus on SEO and website content right now can actually help private schools prepare for uncertainty and implement a successful strategy for minimizing attrition and growing enrollment during and beyond…
Read MoreIs This One For You? Amilia Class Registration Software Review
Our third and final in-depth class registration software review platform is Amilia (not to be confused with the WordPress plugin Amelia, which is more for appointment booking and not related to the Amilia software we are reviewing here). Amilia is a Canadian registration software company. We found this software to be easy to use, while…
Read MoreCourseStorm Class Registration Software: A Comprehensive Review
The next class management platform we are reviewing is CourseStorm. This is the second in our series of reviews to help enrichment programs, camps and schools select class registration software that works best for them. CourseStorm is a great fit for WordPress websites. There is a plugin which makes an easy connection to your class…
Read MoreSawyer Class Management Software: A Comprehensive Review
We have recently been trying out different class management platforms. Since we work with enrichment programs and camps, they often ask us for class management software recommendations. There are many, many class management systems available – it can be overwhelming! For our review, to narrow the options, we focused on platforms that work well with…
Read MoreHow Can We Help During The COVID-19 Crisis?
The news right now is overwhelming. The number of people affected by Conronavirus multiplies exponentially every day, along with a constant barrage of COVID-19 related emails. The rapidly changing information on the spread of the virus and how to respond to it is stressful. Schools in my state are closed for the rest of the…
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