Posts by Tara Claeys
Choosing Class Registration Software To Make Things Easy For You and Your Customer
Our clients who offer after school classes, camps and other enrichment activities use a variety of class registration software systems. These platforms help business owners manage their class offerings/schedule, registration, students and instructors, payments and more. Some class registration software is industry-specific, such as MindBody, which is the leader in the yoga/studio industry. Jackrabbit Class…
Read MoreCreate a website alert: How to highlight important information on your website in a time of urgency
The websites we create for schools, camps, and after school programs need to have a way to alert website visitors to important information. This includes school closures due to snow days, registration period opening for camps and classes, and other announcements. Nonprofits also need this functionality to draw attention to upcoming fundraisers, special needs or…
Read MoreWhy It Is Important To Update Your WordPress Plugins and Themes
WordPress is an excellent platform to use for many types of websites. This is evidenced by the fact that over 43% of the world’s websites are built with this open-source software. When you use WordPress’s open-source solution for a website, it is important to be aware of the need to update the plugins and themes…
Read More9 Tips for School Website SEO
Parents want to find your website and enroll their children. Your school website needs to stand out in search engines, like Google. We’ll give you our top 9 tips for SEO for private school websites. 1. Fresh content Search engines, like Google, notice when you regularly have fresh content. You don’t need to blog every…
Read MoreIncrease Attendance By Improving Your School Events Calendar
Getting people to your school or program’s events doesn’t have to be hard. Your website exists to reach your visitors. Using a camp or school events calendar to draw people to your website can quickly increase registration. Camp or School Events Calendar To give visitors an overview of all events, consider having a month or…
Read MoreKeeping Your School Website Fresh with New Photography
One of the benefits of a school website refresh is the process of creating and adding new, current photography. A telltale sign that a school’s website is out of date is that the students in the photos are now in their 20’s! It’s important for school websites to feature real students, staff and families, instead…
Read MoreChoosing a domain name for a nonprofit or school
We are often asked for help in choosing a domain for a nonprofit or school. A Top Level Domain, or “TLD” is the ending of a url – what comes after the “Dot”. The most common TLD is .com, but there are many others (more than 1,000), including .org, .info and even .guitars, .church, .bingo…
Read MoreGet Ready To Launch Your Summer Camp Registration
The first months of the year are the key time for summer camp registration on your website. Whether your organization is a summer camp, or if you are a school or enrichment program who runs a summer camp, now is the time to make sure your website is ready and set up to get lots…
Read MoreIs Your Nonprofit Website Ready For The End Of Year Donation Boost?
We get excited at the end of the year when we look at donation reports on our nonprofit client websites (we use GiveWP which offers some great reporting right within the WordPress website dashboard). This year, one of our client sites has had over 200 donations in the last week of the year. This is…
Read MoreHow to Increase Enrollment Using Your School Website
Are you trying to increase enrollment at your school or organization? Attracting new prospects doesn’t have to be so hard. We’ll walk you through strategies to increase enrollment through your school website. What Do Parents Want for Their Children? Parents are searching for the right fit for their children. You have a great program. Focus…
Read MoreWhat Makes a Nonprofit Website Successful?
We specialize in WordPress nonprofits websites. Identifying goals, creating a positive user experience, communicating key messages and solving problems are the basis of the work we do. When it comes to nonprofit websites, we break the site down into 3 main areas of strategic focus: Design, Content, and Technical Structure. Within each area, we identify…
Read MoreGoogle Analytics Basics for Schools, Camps and Nonprofits
We connect all the websites we build to Google Analytics (GA). GA is a free resource that can give you a wealth of knowledge about your website traffic and performance. It is an overwhelming amount of data which can be scary if you don’t have an idea of what to look for and where to…
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