Sharing Some TLC
Tips for Maximizing your Investment in Professional Photography
We’re excited to share this guest post from Rebecca Drobis of Rebecca Drobis Photography. Rebecca is a Washington DC-based photographer whose images tell human stories. Her photojournalism training instilled in her a keen sense of observation and the ability to capture impactful moments. She is especially adept at building genuine…
Enhance your small school marketing with Looker Studio and GA4
Data analytics plays a pivotal role in understanding user behavior and optimizing strategies for success— it’s how digital marketers understand what is working and what isn’t in their strategy. There are several tools for tracking performance and analyzing data, including Google Analytics and Looker Studio. Google Analytics has long been…
ChatGPT Prompts to Support Your Small School’s Marketing Strategy
ChatGPT is upleveling the marketing game for many industries, including education. For the busy small school marketer working with limited staffing and resources, ChatGPT could be a lifesaver in developing content like social media copy, blog posts, marketing emails, and more. We recently published a blog post about the potential…
Should you use ChatGPT and other AI for your school marketing?
If you haven’t seen it already, ChatGPT is taking up much of today’s news cycles in a number of industries, including tech, healthcare, education, and more. Developed by OpenAI, ChatGPT (or “Generative Pre-Transformer”) is a machine learning language model that is trained on an exceptionally large dataset of information to…
Courtesy of Solen Feyissa on Unsplash.
Using Google Business Profile to Increase Student Enrollment
Let’s talk about free and effective marketing strategies to increase student enrollment! As summer kicks off, your school kickstarts recruiting new students to join your school community in the fall. As for parents, they will scour the internet for information on the best school option for their kids for the…
Why Your Nonprofit Needs Blog Posts
Does your nonprofit website include blog posts? As the year winds down, you may are probably setting goals for the new year. While the list of tasks to complete before the holidays grows, you’re probably also checking in on the success of your marketing efforts this year. Are there gaps…
How To Increase Your School’s Email Open Rates in 2021
From relaying important updates to sharing fun events happening at your school, sending email newsletters is important for building community and engagement at your school, as well as serving as a marketing tool for retention and prospective families. You may be wondering if email marketing is even still worth it…
Photo by Julia M. Cameron from Pexels.
Tips for developing clear messaging for your school
Your school’s messaging is incredibly important when it comes to website design and development. Imagery, multimedia elements and other flashy features may get the attention of your website visitors, but it’s the content of your website’s message that will hook them in for more. It’s important that your school’s messaging…
Courtesy of Nabeel Syed on Unsplash.
Prioritizing Quality over Quantity website traffic
When it comes to website traffic, it may be hard to believe that quality visitors over quantity matter. You may think, “Why should it? I’m getting loads of traffic, it should be helping me.” Lots of traffic is awesome, but it doesn’t always help if you don’t know the quality…
Courtesy of Solen Feyissa on Unsplash
The Difference Between Branded and Unbranded Searches
School marketing can be complicated! You’re in charge of branding your school – without brand recognition, your enrollment and prospects will become stagnant and your SEO efforts fall flat. For strong school SEO, you need to monitor the keywords being used in your audience’s internet searches; these search queries can…
Come back strong after winter break with these quick school marketing plans
With the holidays this week, schools were recently released for winter break until January. While it’d be nice to take the entire break off, this is a great opportunity for you to revamp your private school website and marketing plan through some quick, painless projects that put you in a…
Courtesy of Ben White on Unsplash
Lift your small school’s holiday spirits with these virtual ideas
The holidays are usually such an exciting part of the year, and COVID-19 will definitely impact this holiday season. With school communities trying to virtually engage away from each other, how are small schools supposed to foster a positive, optimistic culture for the holidays? If morale is low in your…