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How Google’s new COVID-19 attributes can help your small school or non-profit

As we all know, Coronavirus has sent the education industry through a loop, especially small, independent, and private schools. As the next school year’s recruiting season circles around and uncertainty continues, parents will begin their online research to find the best match for their child. Google My Business offers “attributes”…

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socialmediaimage Photo by William Iven on Unsplash.

Social Media Mistakes to Avoid During the Pandemic

Every time we blink, there’s COVID-19 social media content, especially on social media. Because of social distancing and COVID-19 safety regulations, more people are staying home and are increasingly active online. As the new school year begins, eyes turn to your school’s social media accounts to feel a sense of…

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makeachange Photo by Kat Yukawa on Unsplash.

8 Guidelines for a Successful Online Fundraising Campaign

As a result of the pandemic, organizations have moved their businesses to be partially or completely virtual and digital. Non-profit organizations are no exception. As the digital world grows, this poses a great opportunity for non-profit organizations to run strong online fundraising campaigns to support their causes – especially in…

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digitalmarketingunsplash Photo by Diggity Marketing on Unsplash

School Marketing Strategies to Implement Over the Summer

Summer is in full swing, and your school planning for the next year is well underway by now. Between rearranging school calendars and creating virtual events, to adjusting curriculum and match remote learning requirements, you’re most likely up to your elbows in prepwork for the fall. To add to the…

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