How Design TLC Websites Drive Measurable Growth for Schools and Nonprofits
At Design TLC, we don’t just design beautiful websites — we build digital tools that help schools and nonprofits grow. Our work is grounded in strategy, storytelling, and measurable outcomes. When our clients share their analytics data with us, the results speak for themselves.
Here are a few examples of how our recent website redesigns have driven more traffic, engagement, and conversions for mission-driven organizations.
St. Luke’s Episcopal School: Record Enrollment and Rising Engagement
After launching a refreshed website designed and built by Design TLC and with digital marketing by Truth Tree Consulting, St. Luke’s Episcopal School in San Antonio has seen record-high enrollment.
Their website analytics reflect the success:
- Website traffic increased 36% since launch.
- Engagement time rose 13%, showing that visitors are exploring more pages and content.
- Inquiry forms and calls to action are performing better than ever, supporting the school’s admissions growth.
By streamlining navigation, highlighting the school’s mission, and guiding prospective families through a clear user journey, St. Luke’s now has a website that’s both beautiful and effective.
ASSIST Scholars: Dramatic increase in conversions
ASSIST Scholars, a nonprofit organization supporting international student exchange opportunities, wanted a site that better communicated its mission and encouraged engagement. Their previous site made it difficult for visitors to find information or get in touch. In addition to Design TLC, ASSIST enlisted the professionals at Hunter Digital to conduct targeted SEO and digital marketing.
After the Design TLC redesign and working with Hunter Digital Insights Consulting, the transformation was dramatic:
- Inquiry form submissions jumped from 1 to over 100 — a remarkable increase in conversions.
- Visitors now stay longer and engage more deeply with the program pages.
- Clear calls to action and improved storytelling make it easy for users to take the next step.
ASSIST’s new site not only looks modern and professional, it also functions as a true recruitment and communication tool.
“That’s pretty incredible! Thank you to you both. Dream team.”
-Christine D’Angelo, Director of Scholar Recruitment & Marketing, ASSIST Scholars
The Clothesline: 33% More Website Traffic
The Clothesline, a nonprofit that provides free, high-quality clothing for children, launched a new Design TLC website to help expand its reach and donor base.
Since launch:
- Traffic has increased by 33%.
- Visitors are spending more time exploring stories and impact pages.
- The new design makes it easy to donate, volunteer, or learn how to get help, and offers a bilingual website with custom Spanish-translated content.
The Clothesline’s improved visibility is helping the organization connect with more families in need — and the community members who support them.
The Winsor School: Sustained Growth from a Strong Foundation
Even well-established institutions benefit from continual optimization. The Winsor School in Boston, one of our long-term clients, has seen a 6% increase in website traffic as part of its ongoing partnership with Design TLC.
That growth is driven by our focus on performance, accessibility, and content updates that keep the site fresh, relevant, and search-friendly.
Results That Matter
These numbers tell a clear story:
- Great design attracts visitors.
- Clear messaging converts them.
- Ongoing care keeps them engaged.
At Design TLC, we measure success not just in pixels, but in enrollment growth, donations, and community impact.
If your school or nonprofit is ready for a website that delivers real results, we’d love to help.