Sharing Some TLC

GMB-Map

Quick & Easy Tips For Using Google My Business and Google Maps for SEO

Google My Business (GMB) and Google Maps are powerful marketing and SEO tools. Having a Google My Business listing increase your chances of showing up in a Google search and in the top 3 featured businesses in a search (called the Google Local 3-pack). It can be confusing and a…

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LaptopForWebsiteContent

The Increasing Importance of Quality Website Content

“Content is King” is a phrase coined by Steve Jobs in 1996 in reference to the future of the internet. This idea has been progressively evident as it relates to SEO and a website’s success. The value of website content has evolved even further within the last 5 years. Google’s…

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robot

The robots.txt file, or what a bot can do on your website

As we mentioned in a previous blog post, each search engine on the web has its own robots, or bots, constantly crawling sites. These bots are not limited to Google and Bing and Yahoo. Any social media application (think Facebook or Pinterest) has its own crawling bots, as do aggregators…

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Map

What Is a Sitemap and Why Do You Need One?

A site map is the structure or list of pages on a website. Let’s learn more and understand what does a sitemap do? A Site Map Is a Plan A key part of the website strategic planning process is the development of the site map. A site map can simply…

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analytics

How to Add Someone to Your Google Analytics Account

We help clients review and analyze their website information in Google Analytics. This free service connects your website to a wealth of data that Google collects about your website traffic, including number of visitors, where they come from, what content they use on your site and how long they spend…

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What is a Website Audit?

We start with a website audit when someone comes to us looking for a new or “refreshed” website. Our website audit is a combination of assessments that help us evaluate a website for performance, user experience, SEO, messaging and design. This process guides the strategic direction and recommendations for improvements….

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Reviews

Reputation Marketing: Get More Genuine Online Business Reviews

When you’re looking to try a new restaurant or find a home service provider, what do you do? If you are like most people, you turn to the internet to search, and then you look at online reviews to narrow down your options and make a decision about where to…

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keywords

How To Search For and Find Keywords

Are you wondering how to search for keywords? Keyword research is an important part of SEO (though not the only part! We go over keywords as part of an SEO strategy for summer camp websites here). This research can be very complex and involved, which takes a lot of time,…

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summer-camp-photo

How to Improve Your Summer Camp Website’s SEO

It’s getting to be summer camp registration time! While some camp programs have a waiting list within hours, others may struggle to bring in new campers. Most parents pick camp programs based on reputation and word of mouth in their community, but many people rely on a Google search to…

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catphoto If you take a photo with your phone, make sure you optimize it before you upload it to your website.

How To Add Images to a WordPress Website The Right Way

Images, and how you add them to your website, can make or break the success of your website. An unappealing, unprofessional photo or graphic can leave your visitors with a negative impression of your business. A great photo can grab attention; however, if the image is not prepared properly for…

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Lawn Service

How Setting Up Your Google My Business Page Helps You Get Found

Google wants to help you get found by potential customers. Why? Because Google’s goal is to be the search engine that everyone goes to when they are looking for information. Check out this article about how to optimize your content for Google. There’s more you can do to help your…

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point

How To Use the Yoast Meta Box to Make Your Website Stand Out in a Google Search

Using the Meta Box Snippet Editor in the Yoast SEO Plugin for WordPress, you can impact the three key elements of your Search Result: Title, Slug and Meta Description. If you want your website result to stand out, these three things should be well written to make users want to click through to your site.

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