SEO

What Is a Sitemap and Why Do You Need One?

Map

A site map is the structure or list of pages on a website. Let’s learn more and understand what does a sitemap do? A Site Map Is a Plan A key part of the website strategic planning process is the development of the site map. A site map can simply be a list of pages…

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How to Add Someone to Your Google Analytics Account

analytics

We help clients review and analyze their website information in Google Analytics. This free service connects your website to a wealth of data that Google collects about your website traffic, including number of visitors, where they come from, what content they use on your site and how long they spend there. You can also learn…

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What is a Website Audit?

We start with a website audit when someone comes to us looking for a new or “refreshed” website. Our website audit is a combination of assessments that help us evaluate a website for performance, user experience, SEO, messaging and design. This process guides the strategic direction and recommendations for improvements. We apply our findings to…

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How To Search For and Find Keywords

keywords

Are you wondering how to search for keywords? Keyword research is an important part of SEO (though not the only part! We go over keywords as part of an SEO strategy for summer camp websites here). This research can be very complex and involved, which takes a lot of time, tools and experience. If you…

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How to Improve Your Summer Camp Website’s SEO

summer-camp-photo

It’s getting to be summer camp registration time! While some camp programs have a waiting list within hours, others may struggle to bring in new campers. Most parents pick camp programs based on reputation and word of mouth in their community, but many people rely on a Google search to look for summer camp options…

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