Sharing Some TLC
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The importance of avoiding duplicate content
If you’re trying to learn more about SEO for your small school’s website, you’ve probably heard of duplicate content. There’s a lot of mixed information out there about duplicate content, ranging from what duplicate content actually is, how you can be penalized for it, and whether or not it actually…
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Prioritizing Quality over Quantity website traffic
When it comes to website traffic, it may be hard to believe that quality visitors over quantity matter. You may think, “Why should it? I’m getting loads of traffic, it should be helping me.” Lots of traffic is awesome, but it doesn’t always help if you don’t know the quality…
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The Difference Between Branded and Unbranded Searches
School marketing can be complicated! You’re in charge of branding your school – without brand recognition, your enrollment and prospects will become stagnant and your SEO efforts fall flat. For strong school SEO, you need to monitor the keywords being used in your audience’s internet searches; these search queries can…
How Google’s new COVID-19 attributes can help your small school or non-profit
As we all know, Coronavirus has sent the education industry through a loop, especially small, independent, and private schools. As the next school year’s recruiting season circles around and uncertainty continues, parents will begin their online research to find the best match for their child. Google My Business offers “attributes”…
Aligning your small school’s SEO with its target audiences during COVID-19
Coronavirus has flipped the education world upside down. As this school year begins, teachers, students, and their families all adjust to new implications of online learning. Over the summer, enrollment in private, independent schools spiked as frustrated parents searched for alternatives to public school for their children. Enrollment for this…
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School Marketing Strategies to Implement Over the Summer
Summer is in full swing, and your school planning for the next year is well underway by now. Between rearranging school calendars and creating virtual events, to adjusting curriculum and match remote learning requirements, you’re most likely up to your elbows in prepwork for the fall. To add to the…
How to add a user in Google Search Console
Google Search Console is an essential tool for analyzing website performance. Web developers should have access to their client’s Google Search Console in order to submit sitemaps and monitor and fix any errors. Search Console also provides valuable information for SEOs to see what search terms people are using to…
What Is Your School Website’s Call To Action During COVID-19?
A call to action (CTA) is a prompt on a website that tells the user to take some specified action. We see “Sign Up” or “Add To Cart” buttons serving as CTA’s on sales or lead-generating websites. For school websites, the CTA is usually an invitation to visit the school…
Should Your School Work on Website SEO and New Content During COVID-19?
With so many changes happening, we’ve seen a drop off in interest in SEO for school websites during the COVID-19 crisis. However, we believe a focus on SEO and website content right now can actually help private schools prepare for uncertainty and implement a successful strategy for minimizing attrition and…
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Are You Doing A Competitive Comparison of Websites?
Part of a marketing strategy is researching and evaluating the competition. Have you looked at your competitor’s websites lately and done a comparison with your own website? Looking at what other nearby schools or enrichment programs are doing can give you ideas for content, keywords and other elements you can…
3 Reasons Why School and Camp Websites Should Have a FAQ Page
When we look at other school and camp websites for inspiration, we notice that a lot of them do not have a FAQ (Frequently Asked Questions) page. This is a missed opportunity! Here are 3 reasons why your website should have a FAQ page and how to make your FAQ…
Backlinks: How to see who is linking to your website
… and why you should care A very important factor in improving a website’s rank in search engines is backlinks. The more quality websites that link to your website, the better your chances of ranking higher in Google searches. Checking Links To Your Website There are many free tools that…