SEO
How To Search For and Find Keywords
Are you wondering how to search for keywords? Keyword research is an important part of SEO (though not the only part! We go over keywords as part of an SEO strategy for summer camp websites here). This research can be very complex and involved, which takes a lot of time, tools and experience. If you…
Read MoreHow to Improve Your Summer Camp Website’s SEO
It’s getting to be summer camp registration time! While some camp programs have a waiting list within hours, others may struggle to bring in new campers. Most parents pick camp programs based on reputation and word of mouth in their community, but many people rely on a Google search to look for summer camp options…
Read MoreHow To Add Images to a WordPress Website The Right Way
Images, and how you add them to your website, can make or break the success of your website. An unappealing, unprofessional photo or graphic can leave your visitors with a negative impression of your business. A great photo can grab attention; however, if the image is not prepared properly for the web, or if it…
Read MoreHow Setting Up Your Google My Business Page Helps You Get Found
Google wants to help you get found by potential customers. Why? Because Google’s goal is to be the search engine that everyone goes to when they are looking for information. Check out this article about how to optimize your content for Google. There’s more you can do to help your business get found in Google…
Read MoreHow To Use the Yoast Meta Box to Make Your Website Stand Out in a "Google" Search
Using the Meta Box Snippet Editor in the Yoast SEO Plugin for WordPress, you can impact the three key elements of your Search Result: Title, Slug and Meta Description. If you want your website result to stand out, these three things should be well written to make users want to click through to your site.
Read MoreIt's all about the "S": Google and its HTTPS Policy
Head S Up if you are not using https! Google has a policy regarding HTTPS on websites that you should know about. As a primary internet browser, dictates some best practices for website owners and developers. In the recent past, for example, Google started “requiring” websites to be mobile responsive in order to rank well…
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