How Can You Optimize Your Content for Voice Search?

By Lauren Krieger | August 19, 2019

With voice search quickly becoming a part of everyday life, it is increasingly important to optimize your website to meet its unique demands. Many statistics showcase the “voice search revolution.” Some studies estimate that by 2020, 50% of searches will be performed by voice and 30% won’t even use a screen. Currently 1 in 6…

Make Your WordPress Website Better With Categories & Tags

By Lauren Krieger | July 23, 2019

You’ve researched your keywords and written quality content, but without the right taxonomies, you are missing an important step that could make a big difference in your ability to reach your audience. For WordPress, these default taxonomies are called “categories” and “tags”, and they are vital keys to getting the best results from your work.…

Safely Adding a User to a Google My Business Listing

By Lauren Krieger | July 8, 2019

As mentioned in these quick tips for using Google My Business for SEO, having a Google My Business listing is important for your company’s online presence. Having this listing, properly configured, can increase your business’ chances of showing up in a Google search and in the top 3 featured businesses. At some point, you will…

Quick & Easy Tips For Using Google My Business and Google Maps for SEO

By Tara Claeys | July 1, 2019

Google My Business (GMB) and Google Maps are powerful marketing and SEO tools. Having a Google My Business listing increase your chances of showing up in a Google search and in the top 3 featured businesses in a search (called the Google Local 3-pack). It can be confusing and a bit frustrating to set up…

The Increasing Importance of Quality Website Content

By Lauren Krieger | June 24, 2019

“Content is King” is a phrase coined by Steve Jobs in 1996 in reference to the future of the internet. This idea has been progressively evident as it relates to SEO and a website’s success. The value of website content has evolved even further within the last 5 years. Google’s RankBrain, a machine learning tool…

The robots.txt file, or what a bot can do on your website

By Tara Claeys | June 10, 2019

As we mentioned in a previous blog post, each search engine on the web has its own robots, or bots, constantly crawling sites. These bots are not limited to Google and Bing and Yahoo. Any social media application (think Facebook or Pinterest) has its own crawling bots, as do aggregators such as msn or cnn.…