Sharing Some TLC

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School Marketing Strategies to Implement Over the Summer

Summer is in full swing, and your school planning for the next year is well underway by now. Between rearranging school calendars and creating virtual events, to adjusting curriculum and match remote learning requirements, you’re most likely up to your elbows in prepwork for the fall. To add to the…

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How to add a user in Google Search Console

Google Search Console is an essential tool for analyzing website performance. Web developers should have access to their client’s Google Search Console in order to submit sitemaps and monitor and fix any errors. Search Console also provides valuable information for SEOs to see what search terms people are using to…

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Visit-Button

What Is Your School Website’s Call To Action During COVID-19?

A call to action (CTA) is a prompt on a website that tells the user to take some specified action. We see “Sign Up” or “Add To Cart” buttons serving as CTA’s on sales or lead-generating websites. For school websites, the CTA is usually an invitation to visit the school…

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Should Your School Work on Website SEO and New Content During COVID-19?

With so many changes happening, we’ve seen a drop off in interest in SEO for school websites during the COVID-19 crisis. However, we believe a focus on SEO and website content right now can actually help private schools prepare for uncertainty and implement a successful strategy for minimizing attrition and…

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felix-mittermeier-nAjil1z3eLk-unsplash Photo from Unsplash by Felix Mittermeier

Are You Doing A Competitive Comparison of Websites?

Part of a marketing strategy is researching and evaluating the competition. Have you looked at your competitor’s websites lately and done a comparison with your own website? Looking at what other nearby schools or enrichment programs are doing can give you ideas for content, keywords and other elements you can…

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FAQs

3 Reasons Why School and Camp Websites Should Have a FAQ Page

When we look at other school and camp websites for inspiration, we notice that a lot of them do not have a FAQ (Frequently Asked Questions) page. This is a missed opportunity! Here are 3 reasons why your website should have a FAQ page and how to make your FAQ…

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Backlinks: How to see who is linking to your website

… and why you should care A very important factor in improving a website’s rank in search engines is backlinks. The more quality websites that link to your website, the better your chances of ranking higher in Google searches. Checking Links To Your Website There are many free tools that…

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What You Need to Know About Website Redirects

Do you know how to redirect a webpage or what that means? Just as you need to notify the post office to forward your mail when you move to a new address, the same needs to be done when you change your any url/permalink on your website. The url/permalink is…

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Schedule Your Website Cleanups Like Martha

Martha Stewart, the Queen of Housekeeping has a recommended schedule for house cleaning and maintenance. We often describe a website as being like a house when we talk about the relationship between website files, domains and hosting. In this case, we are going to recommend scheduling website cleanups similar to…

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How Can You Optimize Your Content for Voice Search?

With voice search quickly becoming a part of everyday life, it is increasingly important to optimize your website to meet its unique demands. Many statistics showcase the “voice search revolution.” Some studies estimate that by 2020, 50% of searches will be performed by voice and 30% won’t even use a…

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Planning Website Content

Make Your WordPress Website Better With Categories & Tags

You’ve researched your keywords and written quality content, but without the right taxonomies, you are missing an important step that could make a big difference in your ability to reach your audience. For WordPress, these default taxonomies are called “categories” and “tags”, and they are vital keys to getting the…

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Safely Adding a User to a Google My Business Listing

As mentioned in these quick tips for using Google My Business for SEO, having a Google My Business listing is important for your company’s online presence. Having this listing, properly configured, can increase your business’ chances of showing up in a Google search and in the top 3 featured businesses….

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