Are You Doing A Competitive Comparison of Websites?

By Tara Claeys | November 9, 2019

Part of a marketing strategy is researching and evaluating the competition. Have you looked at your competitor’s websites lately and done a comparison with your own website? Looking at what other nearby schools or enrichment programs are doing can give you ideas for content, keywords and other elements you can consider for your website and…

3 Reasons Why School and Camp Websites Should Have a FAQ Page

By Tara Claeys | October 7, 2019

When we look at other school and camp websites for inspiration, we notice that a lot of them do not have a FAQ (Frequently Asked Questions) page. This is a missed opportunity! Here are 3 reasons why your website should have a FAQ page and how to make your FAQ web design and content effective.…

Backlinks: How to see who is linking to your website

By Tara Claeys | September 11, 2019

… and why you should care A very important factor in improving a website’s rank in search engines is backlinks. The more quality websites that link to your website, the better your chances of ranking higher in Google searches. Checking Links To Your Website There are many free tools that provide backlink information about any…

What You Need to Know About Website Redirects

By Lauren Krieger | September 3, 2019

Do you know how to redirect a webpage or what that means? Just as you need to notify the post office to forward your mail when you move to a new address, the same needs to be done when you change your any url/permalink on your website. The url/permalink is the “address” of each page…

Schedule Your Website Cleanups Like Martha

By Tara Claeys | August 26, 2019

Martha Stewart, the Queen of Housekeeping has a recommended schedule for house cleaning and maintenance. We often describe a website as being like a house when we talk about the relationship between website files, domains and hosting. In this case, we are going to recommend scheduling website cleanups similar to Martha’s household schedule. Weekly Website…

How Can You Optimize Your Content for Voice Search?

By Lauren Krieger | August 19, 2019

With voice search quickly becoming a part of everyday life, it is increasingly important to optimize your website to meet its unique demands. Many statistics showcase the “voice search revolution.” Some studies estimate that by 2020, 50% of searches will be performed by voice and 30% won’t even use a screen. Currently 1 in 6…