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4 Key Website Performance Metrics and Why They Matter for Your School Website

When you’re running a school or nonprofit organization, it’s crucial to work out the balance between “nice-to-have” and “need-to-have.” Some things are “nice to have.” For example, a few less meetings so you can focus more time to get stuff done. Some things are “need to have.” A website –…

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fotografierende-333oj7zFsdg-unsplash Courtesy of fotografierende on Unsplash

SEO copywriting hacks for your school website

It can be frustrating when you spend hours developing content for your school website without seeing any improvements in search rankings, enrollments, etc. If you find yourself in this case, it’s time to dial in on the actual content you’re writing. You could build out your website’s content for days,…

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abe-b-ryokan-H7Lea3wiOqw-unsplash Courtesy of Abe. B. Ryokan on Unsplash

The importance of avoiding duplicate content

If you’re trying to learn more about SEO for your small school’s website, you’ve probably heard of duplicate content. There’s a lot of mixed information out there about duplicate content, ranging from what duplicate content actually is, how you can be penalized for it, and whether or not it actually…

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nabeel-syed-Jk3-Uhdwjcs-unsplash Courtesy of Nabeel Syed on Unsplash.

Prioritizing Quality over Quantity website traffic

When it comes to website traffic, it may be hard to believe that quality visitors over quantity matter. You may think, “Why should it? I’m getting loads of traffic, it should be helping me.” Lots of traffic is awesome, but it doesn’t always help if you don’t know the quality…

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solen-feyissa-UWVJaDvXW_c-unsplash Courtesy of Solen Feyissa on Unsplash

The Difference Between Branded and Unbranded Searches

School marketing can be complicated! You’re in charge of branding your school – without brand recognition, your enrollment and prospects will become stagnant and your SEO efforts fall flat. For strong school SEO, you need to monitor the keywords being used in your audience’s internet searches; these search queries can…

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How Google’s new COVID-19 attributes can help your small school or non-profit

As we all know, Coronavirus has sent the education industry through a loop, especially small, independent, and private schools. As the next school year’s recruiting season circles around and uncertainty continues, parents will begin their online research to find the best match for their child. Google My Business offers “attributes”…

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Aligning your small school’s SEO with its target audiences during COVID-19

Coronavirus has flipped the education world upside down. As this school year begins, teachers, students, and their families all adjust to new implications of online learning. Over the summer, enrollment in private, independent schools spiked as frustrated parents searched for alternatives to public school for their children. Enrollment for this…

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School Marketing Strategies to Implement Over the Summer

Summer is in full swing, and your school planning for the next year is well underway by now. Between rearranging school calendars and creating virtual events, to adjusting curriculum and match remote learning requirements, you’re most likely up to your elbows in prepwork for the fall. To add to the…

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How to add a user in Google Search Console

Google Search Console is an essential tool for analyzing website performance. Web developers should have access to their client’s Google Search Console in order to submit sitemaps and monitor and fix any errors. Search Console also provides valuable information for SEOs to see what search terms people are using to…

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What Is Your School Website’s Call To Action During COVID-19?

A call to action (CTA) is a prompt on a website that tells the user to take some specified action. We see “Sign Up” or “Add To Cart” buttons serving as CTA’s on sales or lead-generating websites. For school websites, the CTA is usually an invitation to visit the school…

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Should Your School Work on Website SEO and New Content During COVID-19?

With so many changes happening, we’ve seen a drop off in interest in SEO for school websites during the COVID-19 crisis. However, we believe a focus on SEO and website content right now can actually help private schools prepare for uncertainty and implement a successful strategy for minimizing attrition and…

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felix-mittermeier-nAjil1z3eLk-unsplash Photo from Unsplash by Felix Mittermeier

Are You Doing A Competitive Comparison of Websites?

Part of a marketing strategy is researching and evaluating the competition. Have you looked at your competitor’s websites lately and done a comparison with your own website? Looking at what other nearby schools or enrichment programs are doing can give you ideas for content, keywords and other elements you can…

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