Sharing Some TLC

Overview of hands holding iphone and typing on keyboard

The Importance of Responsive Design for Small School and Nonprofit Websites

For small schools and nonprofit organizations, having a website that performs seamlessly across all devices is a necessity. With users accessing the internet from smartphones, tablets, laptops, and desktops, a website that doesn’t adapt to various screen sizes risks alienating large segments of its audience. Responsive web design refers to…

Read More...
Women looking at laptop screen with site design on white board behind them

5 Essential Elements Every Nonprofit Website Should Have

Creating an effective website for a nonprofit organization is crucial to its success. A well-designed website can help build credibility, engage supporters, attract donors, and clearly communicate the mission and values of the organization. In order to accomplish these important goals, there are five essential elements we believe that every…

Read More...
Overhead view of woman writing on paper near open laptop

Independent Schools: What is the Process for Updating Your Website?

An independent school’s website is its primary interface with students, parents, and the broader community. It’s a vital tool for communication, recruitment, and engagement. Regularly updating an independent school website is essential for enhancing communication, reflecting the school’s image, improving user experience, and supporting engagement and recruitment. It ensures the…

Read More...

The Importance of User Experience: Key Statistics for 2024

User experience (UX) is a necessity for organizations and businesses striving to succeed. With users expecting seamless, efficient, and engaging interactions, companies must prioritize UX to stay competitive. In this summary, we delve into the critical statistics from TechJury‘s insights on user experience for 2024, highlighting the profound impact of…

Read More...
Overhead view of woman at computer workstation with two monitors and laptop

A Guide to Successful Website Content Migration During Redesigns

Redesigning a website can be a monumental task, often filled with excitement and anxiety. One of the most critical aspects of this process is content migration-the act of transferring existing website content to a new design or platform. Whether you’re updating your site’s look, improving its functionality, or migrating to…

Read More...
Man gesturing with hands in front of laptop screen

How Should You Select an Agency to Redesign Your School or Nonprofit Website?

A website serves as the virtual gateway to your organization, often forming the first impression for potential donors, volunteers, and stakeholders. A well-designed website not only serves as a virtual front door but also acts as a powerful tool for communication, outreach, and fundraising. However, redesigning a website can be…

Read More...
Customer Relationship Management in scrabble tiles

What is a CRM and How Should a School Select a CRM?

Managing relationships with students, parents, alumni, and other stakeholders has become increasingly vital for the success of schools. This is where Customer Relationship Management (CRM) systems come into play. But what exactly is a CRM, and how should schools select the right one to meet their unique needs? In this…

Read More...
Man looking at Google Analytics on laptop Photo by Myriam Jessier

How Should a School Use GA4 Information to Help Improve Their Website?

A school’s website is often the first point of contact for students, parents, and stakeholders, serving as a gateway to information, resources, and the overall school experience. With such potential value, it’s essential for schools to continuously improve and optimize their online platforms to better serve their community. A powerful…

Read More...
two women at a school reviewing a website design Photo by KOBU Agency on Unsplash

Navigating the Cost of a Good Private School or Nonprofit Website in 2024

In 2024, the cost of a well-designed and functional website for a private school or nonprofit organization can vary significantly based on several factors. Understanding these factors can help you navigate the pricing landscape and make informed decisions about your website investment. Here are some key considerations when evaluating the…

Read More...
image of Mindful School Marketing podcast episode artwork with Barb Doyle

School Website Redesign Process: Podcast Episode with Barb Doyle

Fun fact: Tara Claeys co-hosts the Mindful School Marketing podcast with Aubrey Bursch of Easy School Marketing. The podcast brings in guests to discuss a wide variety of topics related to independent school marketing, admissions and enrollment, as well as strategies for mindfulness to make work and life more healthy,…

Read More...
Color Spectrum Photo by Magda Ehlers

Navigating Color Contrast for Improved Accessibility in Web Design

In the realm of web design, aesthetics often take center stage. Designers meticulously craft layouts, choose fonts, and select colors to create visually stunning websites. However, amidst the pursuit of visual appeal, one crucial aspect often gets overlooked: accessibility. Web accessibility ensures that people with disabilities can perceive, understand, navigate,…

Read More...
photo of blind woman with her daughter

Inclusive Design Practices: Making Websites Welcoming to Everyone

Inclusive design practices are the key to making websites welcoming to everyone. In this blog post, we’ll explore the importance of inclusive design, its benefits, and practical tips for creating accessible websites. Understanding Inclusive Design Inclusive design, also known as universal design or accessible design, is an approach that aims…

Read More...