Sharing Some TLC

Man looking at Google Analytics on laptop Photo by Myriam Jessier

How Should a School Use GA4 Information to Help Improve Their Website?

A school’s website is often the first point of contact for students, parents, and stakeholders, serving as a gateway to information, resources, and the overall school experience. With such potential value, it’s essential for schools to continuously improve and optimize their online platforms to better serve their community. A powerful…

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two women at a school reviewing a website design Photo by KOBU Agency on Unsplash

Navigating the Cost of a Good Private School or Nonprofit Website in 2024

In 2024, the cost of a well-designed and functional website for a private school or nonprofit organization can vary significantly based on several factors. Understanding these factors can help you navigate the pricing landscape and make informed decisions about your website investment. Here are some key considerations when evaluating the…

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School Website Redesign Process: Podcast Episode with Barb Doyle

Fun fact: Tara Claeys co-hosts the Mindful School Marketing podcast with Aubrey Bursch of Easy School Marketing. The podcast brings in guests to discuss a wide variety of topics related to independent school marketing, admissions and enrollment, as well as strategies for mindfulness to make work and life more healthy,…

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Color Spectrum Photo by Magda Ehlers

Navigating Color Contrast for Improved Accessibility in Web Design

In the realm of web design, aesthetics often take center stage. Designers meticulously craft layouts, choose fonts, and select colors to create visually stunning websites. However, amidst the pursuit of visual appeal, one crucial aspect often gets overlooked: accessibility. Web accessibility ensures that people with disabilities can perceive, understand, navigate,…

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Inclusive Design Practices: Making Websites Welcoming to Everyone

Inclusive design practices are the key to making websites welcoming to everyone. In this blog post, we’ll explore the importance of inclusive design, its benefits, and practical tips for creating accessible websites. Understanding Inclusive Design Inclusive design, also known as universal design or accessible design, is an approach that aims…

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Web designer working on website sitemap Photo by carmenmsaa

What Should a School Sitemap Include and What Should be Removed?

A school’s website serves as a vital gateway to information for prospective students, parents, faculty, and the community. An intelligently structured and easily navigable website is pivotal in conveying a school’s identity, offerings, and values effectively. A crucial component of website organization is the sitemap, a hierarchical list of pages…

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Graduates tossing caps Photo by Pavel Danilyuk

Connecting Through Time: Engaging with Alumni and Sharing Their Stories on Your School Website

School websites serve as the virtual gateway to a community’s educational journey. Beyond current students and faculty, a crucial aspect often overlooked is the connection with alumni. Alumni are the living embodiment of a school’s legacy, and their stories can be powerful tools for inspiring current students and fostering a…

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Equity in Websites: A Heartfelt Approach by Design TLC

Hey there, I’m Tara, and today I’m here to chat about something that’s both a passion and a priority for us at Design TLC: equity in websites. In a world where our digital presence is as crucial as our physical one, it’s vital to ensure that everyone feels seen, heard,…

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Streamlining Operations: Harnessing Zapier for Enhanced Efficiency in Independent Schools

In the dynamic landscape of independent schools, efficiency and productivity play pivotal roles in ensuring smooth operations and fostering an environment conducive to learning and growth. Small schools have small teams, and staff will often wear many hats. Zapier, a powerful automation tool, offers a plethora of possibilities for independent…

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Navigating Success: The Impact of Website Structure on User Experience for Schools and Nonprofits

When it comes to shaping user experience, the structure of a website plays a pivotal role, especially for schools and nonprofits. A well-designed website not only captures attention but also guides users seamlessly through content and fosters engagement. In this blog post, we’ll explore how website structure significantly influences user…

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Overhead view of digital marketing research Photo by Firmbee.com on Unsplash

The Crucial Role of Keywords in Your School’s Content Strategy

Schools know that an effective online presence is critical to attracting, informing and communicating with prospective families. A key component of and online marketing strategy involves understanding and implementing relevant keywords on the school’s website. In this blog post, we’ll delve into why keywords matter to your school’s content strategy…

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Cans of Spam Photo by Hannes Johnson on Unsplash

New Email Deliverability Rules For Gmail and Yahoo: What It Means

Experiencing email delivery troubles or puzzled by those error messages? Have you received a message from your CRM (Constant Contact, Mailchimp, etc.) that you have to set up or change some settings with acronyms like DKIM and SPF? This is due to an upcoming change in email delivery for Google…

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