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Optimizing Website Navigation for Improved User Experience

By Tara Claeys | November 4, 2024

Website navigation is one of the most critical components of any online platform. For small schools and nonprofits, it shapes how users-parents, donors, students, and community members-interact with and explore your site. Clear navigation helps these organizations convey their missions, provide essential information, and encourage engagement in a user-friendly way. In this post, we’ll explore…

Brown paper with the words Call to Action on top of computer keyboard

The Art of Calls-to-Action (CTAs): Driving Engagement for Nonprofits

By Tara Claeys | October 28, 2024

One of the main goals of a website is to drive user engagement. For nonprofits, this engagement can take many forms-donations, volunteer sign-ups, newsletter subscriptions, or event registrations. Each of these actions is critical for the organization’s mission and success. The linchpin to ensuring this interaction happens is a well-crafted Call-to-Action (CTA). CTAs are the…