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Google Analytics: Unveiling Insights for Nonprofit Websites

By Tara Claeys | November 11, 2024

Data-driven decision-making is essential for websites, and Google Analytics stands out as a powerful tool that can help nonprofits refine their online presence and boost engagement. By unraveling website traffic data, user behavior, and content performance, nonprofits can make informed choices that align with their mission and optimize their impact. In this article we’ll delve…

View of woman web designer drawing user goals and navigation on paper

Optimizing Website Navigation for Improved User Experience

By Tara Claeys | November 4, 2024

Website navigation is one of the most critical components of any online platform. For small schools and nonprofits, it shapes how users-parents, donors, students, and community members-interact with and explore your site. Clear navigation helps these organizations convey their missions, provide essential information, and encourage engagement in a user-friendly way. In this post, we’ll explore…