Google Core Web Vitals for your school website

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Your website’s user-experience is critical to reaching your long term marketing goals. There are many elements that make up your school or non-profit website’s user experience: site speed, interactivity, responsiveness, etc.  In 2020, Google announced that “Core Web Vitals” would be used as ranking signals in 2021. What does this mean? It means that Google…

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The Difference Between Branded and Unbranded Searches

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School marketing can be complicated! You’re in charge of branding your school – without brand recognition, your enrollment and prospects will become stagnant and your SEO efforts fall flat. For strong school SEO, you need to monitor the keywords being used in your audience’s internet searches; these search queries can either be branded or unbranded.…

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