Sharing Some TLC

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4 Key Website Performance Metrics and Why They Matter for Your School Website

When you’re running a school or nonprofit organization, it’s crucial to work out the balance between “nice-to-have” and “need-to-have.” Some things are “nice to have.” For example, a few less meetings so you can focus more time to get stuff done. Some things are “need to have.” A website –…

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What is the difference between a logotype, logomark, and logo lockup?

Your logo is a huge part of your school or organization’s branding. It’s your first impression to the world, the image of your brand. The term “logo” is actually quite general, as there are several categories of logos. When creating a logo, you may be asked, “Do you want a…

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Using Canva to custom-size your images

Adjusting your images to fit custom dimensions in WordPress can be frustrating, and sometimes time consuming without prior instructions. Luckily, Canva is a helpful tool that’s great for resizing your images for your WordPress site.  The first step is creating your free Canva account if you don’t already have one. …

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Use SVGs for Your Logo

When I wrote about SVGs in 2016, it was big news. It’s standard for us now to use SVG format for logos on websites we develop. I am always surprised at the number of new websites launched with PNG format logos. Everyone should use SVG format logos on their websites…

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What is Alt Text and Why Should You Use It?

Alt text (alternative text) is the description of an image in words “behind the scenes” in the HTML code of a website. Here is how alt text will appear in HTML as shown in Yoast’s article Image SEO Alt Tag and Title Tag Optimization: In WordPress, you can find the…

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catphoto If you take a photo with your phone, make sure you optimize it before you upload it to your website.

How To Add Images to a WordPress Website The Right Way

Images, and how you add them to your website, can make or break the success of your website. An unappealing, unprofessional photo or graphic can leave your visitors with a negative impression of your business. A great photo can grab attention; however, if the image is not prepared properly for…

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Get over your fear! SVGs are not SCARY Vector Graphics

If you’re like me, there is never enough time to learn ALL the things you want to. I keep hearing about how amazing SVGs are, but have been scared to learn how to create them and work with them. Even more intimidating…. Adding animation! Why SVG? You might first wonder…

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A Little (Smushed) Bird Told Me: Regenerate Thumbnails Saves The Day

Have you ever had images “suddenly” look distorted on your WordPress website? The other day, I changed my theme to edit an image size in my functions.php file, as well as the corresponding style.css properties. When I did that, the images I was targeting were successfully cropped to the correct…

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Creating mockup website images

I recently updated my website portfolio to add screenshots and links to new websites I have created for clients. I created a Photoshop template (click to download and use! yourself!) to make it easier to make a consistent and professional look and control the screenshot view. Since I had already started…

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Taking and Selecting Great Photos for Your Website

Today’s post is from guest blogger Lawrence Cheng, of Lawrence Cheng Photography. Lawrence is a professional photographer based in Arlington, VA who specializes in portraits and corporate photography. You’re probably aware that images do increase traffic to your website or social media feed. How much more traffic? Jeff Bullas, social…

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