The Calculus Project

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The mission of The Calculus Project is to use research-supported strategies to increase the representation and success of Black, Hispanic, Indigenous People of Color and low-income students in advanced mathematics.

We were pleased to meet the team behind this impactful organization and selected them as our TLC From The Heart Pro Bono project for 2023.

We hope the new website helps this amazing organization expand its reach to help more students succeed not only in math, but in their future endeavors.

Objective

  • Redesign and Streamline the Website: Rebuild The Calculus Project’s WordPress website to better reflect its mission and improve usability.
  • Clarify Messaging and Calls to Action: Develop compelling content and design that highlights the organization’s impact and encourages donations and school partnerships.
  • Clean Up Website Backend: Remove unused pages and plugins to improve performance and manageability.
  • Preserve and Improve Branding: Create a vector version of the trademarked logo to ensure clarity and scalability.

Approach

1. Website Audit & Cleanup

  • We reviewed the existing WordPress site and identified unused plugins and outdated pages.
  • Cleaned up the backend for improved performance and usability.

2. Sitemap & Messaging Strategy

  • Collaborated with The Calculus Project team to create a streamlined sitemap for better content organization.
  • Developed engaging, mission-focused messaging for the Home Page and key sections of the site.

3. Content Development Support

  • Our colleague, Michelle Mercurio, donated her talented writing services to help build out and simplify content on some key subpages.
  • We ensured the content was clear, concise, and aligned with the organization’s goals.

4. Design & Layout Enhancements

  • Introduced a fresh, clean layout to better present the mission and core programs.
  • Created calls to action targeted at donors and school district partnerships.

5. Logo Optimization

  • We presented some updated logo options, but the organization had trademarked their existing logo, so we developed a vector version of this graphic so it would be crisper and more scaleable.

Outcome

  • Clear and Compelling Online Presence: The new website effectively communicates The Calculus Project’s mission and invites deeper engagement from stakeholders.
  • Improved Performance and Usability: The backend cleanup and optimized structure make the site easier to manage and update.
  • Strengthened Messaging: Collaboratively written content delivers a strong, unified voice across the site, enhancing clarity and professionalism.
  • Increased Engagement Potential: With clear calls to action and improved navigation, the site is better positioned to attract donors, partners, and students.