Posts by Tara Claeys
Sitemaps: Simplifying Website Navigation for Nonprofits
In today’s digital world, a nonprofit’s website is its front door. It’s where potential donors, volunteers, and beneficiaries first interact with the organization’s mission and values. Yet, even the most compelling website can lose its effectiveness if visitors struggle to navigate it. This is where sitemaps come into play. They serve as a crucial tool…
Read MoreWebsite Redesign Checklist: A Guide for Independent Schools
A well-designed website is crucial for independent schools, serving as both a digital front door and important communication hub. Whether you’re aiming to improve user experience, reflect updated branding, or better engage prospective families, a successful website redesign involves careful planning and execution. This comprehensive checklist will guide independent schools through the key steps of…
Read MoreUnderstanding WCAG Guidelines: Creating Accessible Websites for All
The internet is an essential part of everyday life, providing access to information, communication, education, and services. However, for many individuals with disabilities, navigating the web can be challenging, if not impossible, without accessible design. The Web Content Accessibility Guidelines (WCAG) offer a comprehensive framework for creating websites that are inclusive and usable for all.…
Read MoreStreamlining Enrollment Management through Website Integration with CRMs
In the competitive landscape of education, effectively managing student enrollment processes can make all the difference for schools looking to attract and retain students. Traditional enrollment methods often involve paper forms, extensive email chains, and manual data entry, which can lead to inefficiencies and missed opportunities. This is where integrating your school’s website with a…
Read MoreMeasuring Website Success: Key Performance Indicators for Nonprofits
For nonprofit organizations, a website is more than just an online presence; it’s a critical tool for engagement, awareness, and action. But how do you know if your website is actually supporting your mission and goals? Measuring website success involves analyzing specific Key Performance Indicators (KPIs) that reveal how well your site engages visitors, drives…
Read MoreDesign TLC Wins Gold in the MarCom Awards for The Winsor School Website!
We are thrilled to share that Design TLC, in collaboration with E&A Co., has won a MarCom Gold Award for our work on The Winsor School website! 🎉 This prestigious honor is a testament to the creativity, design excellence, and technical expertise that went into this project, and we are incredibly proud of what we’ve…
Read MoreGoogle Analytics: Unveiling Insights for Nonprofit Websites
Data-driven decision-making is essential for websites, and Google Analytics stands out as a powerful tool that can help nonprofits refine their online presence and boost engagement. By unraveling website traffic data, user behavior, and content performance, nonprofits can make informed choices that align with their mission and optimize their impact. In this article we’ll delve…
Read MoreOptimizing Website Navigation for Improved User Experience
Website navigation is one of the most critical components of any online platform. For small schools and nonprofits, it shapes how users—parents, donors, students, and community members—interact with and explore your site. Clear navigation helps these organizations convey their missions, provide essential information, and encourage engagement in a user-friendly way. In this post, we’ll explore…
Read MoreThe Art of Calls-to-Action (CTAs): Driving Engagement for Nonprofits
One of the main goals of a website is to drive user engagement. For nonprofits, this engagement can take many forms—donations, volunteer sign-ups, newsletter subscriptions, or event registrations. Each of these actions is critical for the organization’s mission and success. The linchpin to ensuring this interaction happens is a well-crafted Call-to-Action (CTA). CTAs are the…
Read MoreThe Role of Visual Branding in Nonprofit Website Design
As a nonprofit organization, every message counts, and every connection with a potential supporter can be the difference between making an impact and falling short. Visual branding plays a crucial role in making these connections more meaningful and long lasting. It is the first impression a visitor has when they land on your nonprofit’s website,…
Read MoreStaying Updated and Secure: Design TLC’s Commitment to Your WordPress Website
At Design TLC, we pride ourselves on being at the forefront of the ever-evolving digital landscape, particularly when it comes to WordPress. Recently, the WordPress community has been abuzz with news surrounding a public dispute between Automattic’s CEO, Matt Mullenweg, and one of its long-standing clients, WP Engine. While this situation may seem concerning, we…
Read MoreThe Power of Storytelling in Nonprofit Website Design
It is important for nonprofit organizations to create compelling websites that communicate their mission, engage supporters, and inspire action. While data, facts, and statistics are essential, they often fail to move people emotionally. Storytelling, on the other hand, has the unique power to humanize causes, bridge connections, and build empathy. When thoughtfully integrated into nonprofit…
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