Our School Website Pricing

Recently, a prospective client asked me why our websites are priced lower than other website agencies. They had quotes from companies charging twice as much and assumed that meant better quality. This conversation made me realize that it would be helpful to explain how we price our website projects and why our costs are what they are.

Our Pricing Range

At Design TLC, our website projects range from $8,000 to $50,000+. Have we built six-figure websites? Yes. Have we also done pro bono work for free? Absolutely. Our pricing varies based on the scope, complexity, and unique needs of each client.

How We Determine Pricing

I’ve been designing and developing websites for a long time, and over the years, I have refined a pricing methodology that allows us to provide accurate estimates for different types of projects. Each website element and phase of our process is accounted for in our pricing, ensuring that we charge fairly and accurately based on the work involved.

Our Efficient and Experienced Team

One of the biggest reasons we can offer competitive pricing is that we operate with a distributed team of professional contractors who have each worked with me for 3 to 10 years. This consistency means:

• We know each other well and collaborate efficiently.
• My team understands my process and expectations.
• We avoid overhead costs associated with office space, utilities, and full-time payroll expenses.

Our Proven and Efficient Process

Efficiency is at the core of our workflow. Over the years, I have developed a well-oiled system that saves time and ensures smooth project execution. From the initial onboarding process, where we ask the right questions to understand a client’s organization, goals, strategies, and expectations, to the development phase, where we use tools that enhance productivity—every step is optimized for efficiency while maintaining excellence in design, functionality, and performance. Our websites win awards, but more importantly, our clients tell us they love their new website and that it looks and feels like their school.

The Right Tools for the Job

We specialize in WordPress and have extensive experience in using the best plugins and coding practices to build websites that are:

• Beautiful and unique
• Highly functional
• Accessible
• Easy for clients to update and manage

By leveraging the right tools and best practices, we save time and money while delivering top-tier results.

Keeping Up with Industry Standards

As of 2025, we have raised our prices for support plans and our hourly rates to reflect the increasing costs of tools and services. Additionally, I increase contractor rates every year to ensure that our team members are compensated fairly for their expertise and contributions.

Value and Values

Pricing is not just about numbers—it’s also about values. I don’t believe in charging clients more simply because they can afford it. Our work is excellent—often better than agencies that charge double or triple our rates. I have seen six-figure websites with critical mistakes such as broken links, accessibility issues, slow performance, and poor user experience. We take pride in ensuring that these issues don’t happen in our projects.

Why We Do This Work

I am deeply passionate about web design and development for organizations that make a difference, and I truly care about the work we do. While making a living is important, profit is not my primary motivation. I stand by values of fairness, equality, and inclusiveness, and our pricing reflects our commitment to making high-quality websites accessible to organizations that need them most.

If you’re looking for a website that is beautifully designed, highly functional, and built with tender loving care, I would love to chat with you about how we can help bring your vision to life—at a price that reflects both the value of our work and our commitment to doing the right thing.