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Maximizing Your Impact: The Power of Matching Gifts for Nonprofits

In the world of nonprofit organizations, every contribution counts. Whether it’s a modest donation from an individual or a substantial grant from a foundation, these funds fuel the important work that nonprofits do. But what if we told you that there’s a way to double the impact of each donation without asking donors to give more? Welcome to the world of matching gifts—an often-overlooked strategy that can significantly boost your organization’s fundraising efforts.

Unlocking Hidden Potential

Matching gifts occur when a company matches the charitable donations made by its employees to eligible nonprofit organizations. This means that for every dollar an individual donates, their employer has the potential to contribute an additional dollar, effectively doubling the impact of the original gift. It’s a win-win situation: donors feel their contributions go further, while nonprofits benefit from increased financial support.

The Follow-Up Email: A Simple Yet Effective Approach

Picture this: A supporter has just made a donation to your nonprofit through your website, demonstrating their commitment to your cause. The excitement of their contribution provides the perfect opportunity to introduce them to the concept of matching gifts. Sending an automated follow-up Thanks You/Gift Acknowledgment email can also serve to gently inform donors about the potential to double their contribution through their employer’s matching gift program.

Here is an example email:

Subject: Unleash the Power of Matching Gifts: Double Your Impact!

Nonprofit website matching gift email

Dear [Donor’s Name],

On behalf of all of us at [your organization], thank you for your recent donation. Your generosity fuels our mission to [briefly describe your organization’s mission]. Did you know there’s a way to make your support go even further, without any extra cost to you?

Thousands of companies share your commitment to philanthropy and support their employees’ charitable giving through matching gift programs. These programs match donations dollar for dollar, effectively doubling the impact of your contribution.

Take a moment to visit our dedicated matching gift page to see if your company participates in this program. You’ll find all the necessary forms, guidelines, and instructions to complete your submission with ease. Simply follow this link: [Matching Gift Page URL]

Your dedication to our cause is invaluable, and by exploring matching gifts, you have the chance to amplify your generosity. Thank you for being a part of our journey to create [positive change/achieve a specific goal].

With gratitude,

[Your Name] [Your Title] [Contact Information]

Partnering with Double the Donation

To streamline the process of connecting donors with their employers’ matching gift programs, organizations, like Double the Donation, have emerged as invaluable resources. Double the Donation specializes in connecting corporations with nonprofits to maximize the impact of donations. Their comprehensive database helps nonprofits identify companies that offer matching gift programs, making it easier than ever to ensure that donors’ contributions are matched.

Empowering Donors, Multiplying Impact

Embracing the concept of matching gifts not only benefits your nonprofit financially but also empowers your donors to make an even greater impact. By sending a thoughtful follow-up email and utilizing platforms like Double the Donation, you create a pathway for donors to engage more deeply with your cause.

As you continue your nonprofit’s journey toward positive change, remember that every contribution, no matter how small, has the potential to create a ripple effect of transformation. By harnessing the power of matching gifts, you can amplify your supporters’ generosity and drive lasting impact in ways you may have never imagined.

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