Sharing Some TLC

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SEO copywriting hacks for your school website

It can be frustrating when you spend hours developing content for your school website without seeing any improvements in search rankings, enrollments, etc. If you find yourself in this case, it’s time to dial in on the actual content you’re writing. You could build out your website’s content for days,…

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Photo-by-Julia-M-Cameron-from-Pexels-pexels-julia-m-cameron-4143798 Photo by Julia M. Cameron from Pexels.

Tips for developing clear messaging for your school

Your school’s messaging is incredibly important when it comes to website design and development. Imagery, multimedia elements and other flashy features may get the attention of your website visitors, but it’s the content of your website’s message that will hook them in for more.  It’s important that your school’s messaging…

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markus-winkler-wLBVAF-kMR0-unsplash Courtesy of Markus Winkler on Unsplash.

Last minute preparation tips for #GivingTuesday Donations

Giving Tuesday is just around the corner, taking place this year on December 1 just after the Thanksgiving holiday. Rooted in online donations, the basis of the hashtag holiday is essentially Black Friday for non-profits. Because Giving Tuesday is so significant in the non-profit industry, it’s crucial that your organization…

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big-egg-small-egg Photo by Daniele Levis Pelusi on Unsplash

Benefits of working with a small website agency

Your school or non-profit organization’s website is your first impression to your audiences; if your website isn’t making the best first impression, you’re not maximizing your marketing potential.  To avoid this, you want to have a website that best represents your school or nonprofit’s interests. Of course, you can always…

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How Google’s new COVID-19 attributes can help your small school or non-profit

As we all know, Coronavirus has sent the education industry through a loop, especially small, independent, and private schools. As the next school year’s recruiting season circles around and uncertainty continues, parents will begin their online research to find the best match for their child. Google My Business offers “attributes”…

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socialmediaimage Photo by William Iven on Unsplash.

Social Media Mistakes to Avoid During the Pandemic

Every time we blink, there’s COVID-19 social media content, especially on social media. Because of social distancing and COVID-19 safety regulations, more people are staying home and are increasingly active online. As the new school year begins, eyes turn to your school’s social media accounts to feel a sense of…

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GivingTuesdayimage

Preparing your website and messaging for Giving Tuesday

If you work for a non-profit organization, Giving Tuesday is probably somewhere in the back of your mind as you put together your more current fundraising campaigns. Though we’re still a few months out from the worldwide day of donating, it’s critical to begin planning with plenty of time in…

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digitalmarketingunsplash Photo by Diggity Marketing on Unsplash

School Marketing Strategies to Implement Over the Summer

Summer is in full swing, and your school planning for the next year is well underway by now. Between rearranging school calendars and creating virtual events, to adjusting curriculum and match remote learning requirements, you’re most likely up to your elbows in prepwork for the fall. To add to the…

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tuition page screen capture Make sure your tuition information is easy to read.

Is Your Private School Tuition Information Updated and Easy to Find on Your Website?

As the summer season begins, parents and families will be planning their finances for the next school year. Families will plan to enroll their children in new schools, switch between different programs, and may stumble upon your website to look at your tuition rates. When they do this, it’s crucial…

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How Can You Optimize Your Content for Voice Search?

With voice search quickly becoming a part of everyday life, it is increasingly important to optimize your website to meet its unique demands. Many statistics showcase the “voice search revolution.” Some studies estimate that by 2020, 50% of searches will be performed by voice and 30% won’t even use a…

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Google Rich Snippets: Why Do I Need One, and How Do I Get One?

As the quantity of information on the web grows bigger and bigger each day, search engines are constantly updating and refining the way they identify and display that information. According to statcounter.com, Google performed 92% of all searches in February 2019, with the other 8% spread across the rest of…

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GDPR

What is GDPR Compliace and How Does It Affect Me?

You have probably been bombarded lately with GDPR Compliance emails asking you to review updated terms and conditions and privacy policies for websites and newsletters to which you are subscribed. We have, too! This is due to the upcoming implementation of the EU’s “GDPR” (General Data Protection Regulation) on May…

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