Sharing Some TLC

digitalmarketingunsplash Photo by Diggity Marketing on Unsplash

School Marketing Strategies to Implement Over the Summer

Summer is in full swing, and your school planning for the next year is well underway by now. Between rearranging school calendars and creating virtual events, to adjusting curriculum and match remote learning requirements, you’re most likely up to your elbows in prepwork for the fall. To add to the…

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tuition page screen capture Make sure your tuition information is easy to read.

Is Your Private School Tuition Information Updated and Easy to Find on Your Website?

As the summer season begins, parents and families will be planning their finances for the next school year. Families will plan to enroll their children in new schools, switch between different programs, and may stumble upon your website to look at your tuition rates. When they do this, it’s crucial…

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bence-boros

How Can You Optimize Your Content for Voice Search?

With voice search quickly becoming a part of everyday life, it is increasingly important to optimize your website to meet its unique demands. Many statistics showcase the “voice search revolution.” Some studies estimate that by 2020, 50% of searches will be performed by voice and 30% won’t even use a…

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snippet

Google Rich Snippets: Why Do I Need One, and How Do I Get One?

As the quantity of information on the web grows bigger and bigger each day, search engines are constantly updating and refining the way they identify and display that information. According to statcounter.com, Google performed 92% of all searches in February 2019, with the other 8% spread across the rest of…

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GDPR

What is GDPR Compliace and How Does It Affect Me?

You have probably been bombarded lately with GDPR Compliance emails asking you to review updated terms and conditions and privacy policies for websites and newsletters to which you are subscribed. We have, too! This is due to the upcoming implementation of the EU’s “GDPR” (General Data Protection Regulation) on May…

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Case Study: A Unique Way To Collect Donations on Your WordPress Website

I am excited to announce that I recently formed a joint venture called Nice Work, LLC with Evelyn Powers of Design Powers (a future blog post about that is coming!). Evelyn and I have kept our own successful businesses, but have also partnered to expand the scope of what we can offer…

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valueproposition

Does your website or branding communicate your value proposition?

I am excited to share a post from Guest Blogger Jennifer Mulchandani of Arlington Strategy. Jennifer is a champion of small business and a community advocate. She is a veteran in advancing agendas, motivating stakeholders, and driving sales with high-impact strategic marketing and communications. Jennifer’s holistic approach to marketing includes…

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Clusterflunk stock photo. Startup Stock Photos

Creating mockup website images

I recently updated my website portfolio to add screenshots and links to new websites I have created for clients. I created a Photoshop template (click to download and use! yourself!) to make it easier to make a consistent and professional look and control the screenshot view. Since I had already started…

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joinordie Original document from the public domain. This political cartoon, attributed to Benjamin Franklin, was used to encourage the American colonies to join the Albany Plan for Union. It was printed in the The Pennsylvania Gazette on May 9, 1754. Abbreviations: South Carolina, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey, New York and New England.

Choosing a Membership Plugin and Setting Up Your Membership Site in WordPress

A membership website is one that has a set of specific users/members who have access to some or all of the website’s content when they are logged in. A membership site may be free for all or approved users/members; however, the more typical, commercial membership website requires payment to become…

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It’s Not as Hard as You Might Think! Anyone Can Become a 9-to-5 Escape Artist

It is April 1st! No April Fools jokes here. My (almost) 30 consecutive days of blogging (I’ve missed a few) is ending, but my blogging career is just beginning. I have several posts in the works, and will also be guest editor on the GenesisWP.guide next week, so you haven’t…

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css

3 CSS Properties To Be Excited About

I am excited – not only about these awesome CSS properties (I love the calc property!) , but also to have a guest post from a woman in tech who really knows her stuff! My friend, Beth Soderberg  is an independent web developer and digital communications consultant based in Washington, DC….

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retina

What is a Retina Image and Why Should You Use One on Your Website?

Retina Display is the registered trademark used by Apple for a HiDPI display technology which they started using in their latest devices such as ipad, iphone, and macbook pro. This technology basically displays more dots per inch than older devices ( around 300 DPI). This means crisper images and smoother…

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