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Ensuring Accessibility: A Guide to Creating an Inclusive Private School Website

In today’s digital age, a school’s website serves as its virtual front door, offering vital information to prospective parents and students. However, to truly welcome and engage all visitors, including those with disabilities, the website must be accessible. Accessibility isn’t just about complying with regulations; it’s about fostering inclusivity and…

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Google-Analytics-Myriam-Jessier Photo by Myriam Jessier

How Should a School Use GA4 Information to Help Improve Their Website?

A school’s website is often the first point of contact for students, parents, and stakeholders, serving as a gateway to information, resources, and the overall school experience. With such potential value, it’s essential for schools to continuously improve and optimize their online platforms to better serve their community. A powerful…

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Why Your Nonprofit Needs Blog Posts

Does your nonprofit website include blog posts? As the year winds down, you may are probably setting goals for the new year. While the list of tasks to complete before the holidays grows, you’re probably also checking in on the success of your marketing efforts this year. Are there gaps…

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md-duran-1VqHRwxcCCw-unsplash Courtesy of MD Duran on Unsplash

Tips for Improving Alumni Engagement for Small Schools

The pandemic has disrupted nearly everything about education for schools, alumni engagement included – especially in smaller schools. Students of all ages have sacrificed so much during the pandemic: their regular lifestyles, class schedules, social lives on campus, extracurricular activities, the list goes on and on! After everything students have…

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SEO copywriting hacks for your school website

It can be frustrating when you spend hours developing content for your school website without seeing any improvements in search rankings, enrollments, etc. If you find yourself in this case, it’s time to dial in on the actual content you’re writing. You could build out your website’s content for days,…

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Photo-by-Julia-M-Cameron-from-Pexels-pexels-julia-m-cameron-4143798 Photo by Julia M. Cameron from Pexels.

Tips for developing clear messaging for your school

Your school’s messaging is incredibly important when it comes to website design and development. Imagery, multimedia elements and other flashy features may get the attention of your website visitors, but it’s the content of your website’s message that will hook them in for more.  It’s important that your school’s messaging…

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markus-winkler-wLBVAF-kMR0-unsplash Courtesy of Markus Winkler on Unsplash.

Last minute preparation tips for #GivingTuesday Donations

Giving Tuesday is just around the corner, taking place this year on November 28 just after the Thanksgiving holiday. Rooted in online donations, the basis of the hashtag holiday is essentially Black Friday for non-profits. Because Giving Tuesday is so significant in the non-profit industry, it’s crucial that your organization…

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big-egg-small-egg Photo by Daniele Levis Pelusi on Unsplash

Benefits of working with a small website agency

Your school or non-profit organization’s website is your first impression to your audiences; if your website isn’t making the best first impression, you’re not maximizing your marketing potential.  To avoid this, you want to have a website that best represents your school or nonprofit’s interests. Of course, you can always…

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How Google’s new COVID-19 attributes can help your small school or non-profit

As we all know, Coronavirus has sent the education industry through a loop, especially small, independent, and private schools. As the next school year’s recruiting season circles around and uncertainty continues, parents will begin their online research to find the best match for their child. Google My Business offers “attributes”…

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socialmediaimage Photo by William Iven on Unsplash.

Social Media Mistakes to Avoid During the Pandemic

Every time we blink, there’s COVID-19 social media content, especially on social media. Because of social distancing and COVID-19 safety regulations, more people are staying home and are increasingly active online. As the new school year begins, eyes turn to your school’s social media accounts to feel a sense of…

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Preparing your website and messaging for Giving Tuesday

If you work for a non-profit organization, Giving Tuesday is probably somewhere in the back of your mind as you put together your more current fundraising campaigns. Though we’re still a few months out from the worldwide day of donating, it’s critical to begin planning with plenty of time in…

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digitalmarketingunsplash Photo by Diggity Marketing on Unsplash

School Marketing Strategies to Implement Over the Summer

Summer is in full swing, and your school planning for the next year is well underway by now. Between rearranging school calendars and creating virtual events, to adjusting curriculum and match remote learning requirements, you’re most likely up to your elbows in prepwork for the fall. To add to the…

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