Team Survivor Northwest
A Delightful New Digital Home for a Community Built on Strength
Team Survivor Northwest is a nonprofit organization dedicated to improving the health and well-being of women cancer survivors through exercise and community support. Their programs and classes empower survivors to reclaim their strength, build connections, and thrive. Design TLC partnered with Team Survivor NW to design and develop a new website that reflects the warmth and vitality of their community—and makes it easier than ever for survivors to find and access the programs that can change their lives.
Objective
Team Survivor NW needed a website that matched the energy and professionalism of their growing organization. Their previous site made it difficult for users to find programs and classes, and content updates required significant time and effort from staff.
Design TLC was tasked with creating a new website that:
- Delivered a modern, welcoming design that reflects the organization’s mission and community spirit.
- Presented programs and classes clearly, so survivors can quickly find what’s right for them.
- Improved navigation and user experience across all devices.
- Simplified content management through reusable components and saved modules, reducing staff burden.
- Supported long-term growth with a stable, maintainable platform.
Approach
Discovery & Strategy
We worked closely with the Team Survivor NW team to understand their community, their content challenges, and their goals for the new site. Together, we defined what success looked like: a site that feels as welcoming online as their programs feel in person.
- Assessed the existing site’s structural and usability challenges.
- Identified key user journeys, particularly how survivors discover and sign up for programs.
- Established priorities around clarity, accessibility, and ease of maintenance.
Content & Organization
Programs and classes are at the heart of what Team Survivor NW offers, and the new site puts them front and center.
- Restructured program and class information for clarity and easy discovery.
- Created consistent formatting and clear calls to action across program pages.
- Organized content to reduce friction for new visitors unfamiliar with the organization.
Visual Design & User Experience
We designed a clean, vibrant, and approachable interface that honors the courage and community of Team Survivor NW’s members.
- Clear, intuitive navigation so visitors can quickly find programs, class schedules, and ways to get involved.
- Warm, energetic visual design that reflects the organization’s mission and spirit.
- Fully mobile-responsive layouts optimized for accessibility.
- Strong visual hierarchy that guides users naturally through the site.
Development & Implementation
The new site was built for both the people who visit it and the staff who maintain it.
- Developed reusable saved modules and components so staff can update content quickly and consistently.
- Built streamlined processes for adding new classes, programs, and events without starting from scratch each time.
- Implemented SEO best practices and accessibility standards to improve visibility and inclusivity.
- Delivered staff training and documentation to support confident, long-term content management.
Outcome
The new Team Survivor NW website has been met with enthusiasm—the client described it as “delightful.”
- Programs and classes are clearly presented and easy for survivors to find and navigate.
- Staff can manage and update content more efficiently using saved modules and reusable components.
- The improved design and user experience better reflects the heart of the Team Survivor NW community.
- A stable, scalable platform supports the organization’s continued growth and mission.
The redesigned site gives Team Survivor NW a digital home as strong and welcoming as the community it serves.
Before
New Website
