CASA at Sheridan School Summer Camp Website

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Summer Camp Website Refresh

Objective

Summer camp websites can be the forgotten child of a school’s website portfolio. With an ever-increasing focus on auxiliary programs, however, a school’s summer program should not be an afterthought. The Sheridan School’s summer camp program, CASA (Creative Arts Summer Adventure), needed a dedicated website that captured its creative spirit and made program information more accessible to families. The previous site lacked visual appeal, clear calls to action, and proper content organization. Sheridan wanted CASA’s online presence to be engaging, user-friendly, and effective in driving enrollment. The goal was to create a refreshed design, improve SEO and performance, and ensure the site was easy to maintain on the existing WordPress platform.

Design TLC’s goals were to:

  • Redesign and rebuild the CASA summer camp WordPress site to reflect its creative focus.
  • Improve hero messaging and add clear calls to action for program sign-ups.
  • Streamline page organization and content structure.
  • Ensure fast load times and proper SEO optimization.
  • Make the backend easy to manage for staff using Beaver Builder templates.
  • Set up Google Analytics and Google Search Console for performance tracking.

Approach

  • Design TLC redesigned the CASA summer camp website in just four weeks, focusing on creating a clean, modern, and welcoming aesthetic that captures the camp’s personality.
  • We replaced the previous homepage video, which felt disjointed and lacked a cohesive message, with a polished hero area featuring a clear call to action.
  • Content was rewritten and reorganized to highlight programs and classes more effectively.
  • On the backend, we built flexible templates using Beaver Builder, making it simple for staff to update content.
  • To enhance online visibility, we implemented custom meta descriptions, optimized load speed, and connected the site to Google Analytics and Google Search Console for performance monitoring.

Outcome

The new CASA at Sheridan School website is vibrant, easy to navigate, and aligned with the creative spirit of the summer program. The improved design and clear content structure make it simple for families to explore offerings and register for programs. With better SEO and analytics tracking in place, the camp is now positioned to increase engagement and enrollment as the season approaches. The website’s fast performance and user-friendly backend ensure it will be a valuable tool for Sheridan’s team for years to come.

Our key results include:

  • Launched a refreshed, modern website that reflects CASA’s creative arts focus.
  • Improved navigation and calls to action for increased user engagement.
  • Enabled better content management through Beaver Builder templates.
  • Enhanced SEO and tracking to monitor and boost performance.
  • Delivered a fast, efficient site launch ahead of the summer camp season.
  • Positioned the program for increased enrollment and visibility.