Posts by Tara Claeys
A Guide to Successful Website Content Migration During Redesigns
Redesigning a website can be a monumental task, often filled with excitement and anxiety. One of the most critical aspects of this process is content migration—the act of transferring existing website content to a new design or platform. Whether you’re updating your site’s look, improving its functionality, or migrating to a completely new content management…
Read MoreEducating Staff and Teams: Promoting Awareness of Accessibility in Web Design
In the world of web design, accessibility is not just a trend; it is a necessity. As digital landscapes become increasingly integral to daily life, ensuring that websites are accessible to all users, including those with disabilities, is paramount. This blog post aims to shed light on the importance of accessibility in web design and…
Read MoreHow Should You Select an Agency to Redesign Your School or Nonprofit Website?
A website serves as the virtual gateway to your organization, often forming the first impression for potential donors, volunteers, and stakeholders. A well-designed website not only serves as a virtual front door but also acts as a powerful tool for communication, outreach, and fundraising. However, redesigning a website can be a daunting task, especially for…
Read MoreWhat is a CRM and How Should a School Select a CRM?
Managing relationships with students, parents, alumni, and other stakeholders has become increasingly vital for the success of schools. This is where Customer Relationship Management (CRM) systems come into play. But what exactly is a CRM, and how should schools select the right one to meet their unique needs? In this post, we’ll delve into the…
Read MoreHow Should a School Use GA4 Information to Help Improve Their Website?
A school’s website is often the first point of contact for students, parents, and stakeholders, serving as a gateway to information, resources, and the overall school experience. With such potential value, it’s essential for schools to continuously improve and optimize their online platforms to better serve their community. A powerful tool to help achieve this…
Read MoreNavigating the Cost of a Good Private School or Nonprofit Website in 2024
In 2024, the cost of a well-designed and functional website for a private school or nonprofit organization can vary significantly based on several factors. Understanding these factors can help you navigate the pricing landscape and make informed decisions about your website investment. Here are some key considerations when evaluating the cost of a website: It’s…
Read MoreTips for Maximizing your Investment in Professional Photography
We’re excited to share this guest post from Rebecca Drobis of Rebecca Drobis Photography. Rebecca is a Washington DC-based photographer whose images tell human stories. Her photojournalism training instilled in her a keen sense of observation and the ability to capture impactful moments. She is especially adept at building genuine connections, putting subjects at ease,…
Read MoreMaximizing School Efficiency: A Comprehensive Guide to Blackbaud API Integration with WordPress by Design TLC
The need for seamless integration of technology is increasingly important in the ever-evolving digital landscape of education. Schools can be challenged by managing of vast amounts of data while striving to enhance communication and engagement with students, parents, alumni, and donors. Recognizing these challenges, Design TLC offers innovative solutions to empower schools through the integration…
Read MoreSchool Website Redesign Process: Podcast Episode with Barb Doyle
Fun fact: Tara Claeys co-hosts the Mindful School Marketing podcast with Aubrey Bursch of Easy School Marketing. The podcast brings in guests to discuss a wide variety of topics related to independent school marketing, admissions and enrollment, as well as strategies for mindfulness to make work and life more healthy, effective, and enjoyable. Website Redesign…
Read MoreNavigating Color Contrast for Improved Accessibility in Web Design
In the realm of web design, aesthetics often take center stage. Designers meticulously craft layouts, choose fonts, and select colors to create visually stunning websites. However, amidst the pursuit of visual appeal, one crucial aspect often gets overlooked: accessibility. Web accessibility ensures that people with disabilities can perceive, understand, navigate, and interact with websites effectively.…
Read MoreInclusive Design Practices: Making Websites Welcoming to Everyone
Inclusive design practices are the key to making websites welcoming to everyone. In this blog post, we’ll explore the importance of inclusive design, its benefits, and practical tips for creating accessible websites. Understanding Inclusive Design Inclusive design, also known as universal design or accessible design, is an approach that aims to create products and environments…
Read MoreWhat Should a School Sitemap Include and What Should be Removed?
A school’s website serves as a vital gateway to information for prospective students, parents, faculty, and the community. An intelligently structured and easily navigable website is pivotal in conveying a school’s identity, offerings, and values effectively. A crucial component of website organization is the sitemap, a hierarchical list of pages that aids users in understanding…
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