Design TLC Wins Gold in the MarCom Awards for The Winsor School Website!
We are thrilled to share that Design TLC, in collaboration with E&A Co., has won a MarCom Gold Award for our work on The Winsor School website! 🎉 This prestigious honor is a testament to the creativity, design excellence, and technical expertise that went into this project, and we are incredibly proud of what we’ve accomplished.
The MarCom Awards is an international competition recognizing the best in marketing and communications. With over 6,500 entries from around the world, the Gold Award is an exceptional achievement, marking our work as a benchmark of excellence.
The Objective
Our goal from the outset was clear: to create a website that truly reflects The Winsor School’s outstanding reputation while offering a modern, user-friendly experience. We aimed to design a site that resonated with the school’s unique identity, was highly functional, and offered a flexible and easy-to-manage platform.
We also integrated advanced functionalities, such as seamless connectivity with Blackbaud’s database for the school’s directory, athletics, and calendar systems. This integration was key to providing the school with a cost-effective and scalable solution, while ensuring that every page was aligned with the school’s mission and vision.
Our Approach
At Design TLC, we took the lead on design and user experience, focusing on creating a visually unique and highly engaging site. Partnering with Edit Barry of E&A Co. for strategic marketing messaging and Allison Le for creative design direction, we crafted a website that truly captures the spirit of the school.
One of the standout elements of the project was the Blackbaud API integration. Our lead developer, Tom, played a crucial role in implementing this process, which allowed us to build a website that could easily integrate with Blackbaud’s systems while maintaining a highly customizable design.
We also collaborated with Winsor’s communications team to refine the user experience and ensure the website was accessible and inclusive to all visitors. The input from various staff members helped ensure the website met everyone’s expectations and served the school’s community effectively.
Additionally, we utilized AI tools to assist with content extraction and migration, making the transition from the previous website smooth and efficient. This allowed us to align all content with the new site’s structure without losing any important information.
Empowering the Winsor Team
One of our core goals was to provide The Winsor School with the flexibility to manage their site independently, without sacrificing design control. By using Beaver Builder, we built a system of saved modules and rows, which allowed school administrators to easily update content as needed. This feature empowered the Winsor team to take an active role in the site’s development and ensured long-term control over content updates.
The Outcome
The launch of The Winsor School’s new website was a significant milestone in the school’s digital transformation. The final result is a beautiful, user-friendly site that elevates the school’s online presence and provides a flexible platform for future growth.
The seamless integration with Blackbaud’s systems ensures that all data, from directories to athletic schedules, is always up-to-date. This reduces the need for manual updates and enhances the consistency of the user experience.
We are incredibly proud of the collaborative approach that made this project a success. The involvement of the Winsor staff, along with the creative and technical expertise of our team, led to a website that is not only functional but also a true reflection of the school’s values and mission.
Gratitude and Recognition
A huge thank you to The Winsor School and E&A Co. for their trust, collaboration, and dedication to this project. We are honored to have been recognized by the Association of Marketing and Communication Professionals with the Gold Award, and we look forward to continuing our work in creating meaningful, impactful websites for educational institutions.
The Winsor School’s new website is more than just a digital platform; it’s a tool that will engage the school’s community, attract prospective students, and serve as a valuable resource for years to come. We’re excited to have been a part of this journey and to see the lasting impact of our work!
Thank you again to everyone involved in this incredible project. Here’s to many more successful collaborations ahead! 🎉
Want to learn more about how we can help transform your school’s digital presence? Contact Design TLC today!