New Email Deliverability Rules For Gmail and Yahoo: What It Means

Experiencing email delivery troubles or puzzled by those error messages? Have you received a message from your CRM (Constant Contact, Mailchimp, etc.) that you have to set up or change some settings with acronyms like DKIM and SPF? This is due to an upcoming change in email delivery for Google and Yahoo that will require mass senders to abide by a series of new rules.

Our colleague Stacy from Milepost 42 has got you covered! She delves into the latest email authentication requirements introduced by Google and Yahoo, shedding light on what it means for you.

Avoid Getting Sent To Spam!

To ensure your emails make it to the right inboxes and not the dreaded spam folder, it’s essential to send them from a domain you own. Stacy’s detailed blog post explains everything you need to know about SPF, DKIM, and DMARC records, which play a crucial role in email authentication.

If you’re using a free email address (like gmail.com) through your Email Service Provider, this post is a must-read. It explains why you need to set up your ESP to use an email from a domain you own and authenticate it.

These changes are set to roll out starting February, and while some apply to high-volume senders, domain authentication is becoming a must for all email marketers.

Get Help From An Expert!

For a deeper dive into this topic and expert guidance, check out Stacy’s informative blog post here. She’s offering a service to do the techie part for you. She will work with you to figure out your authorized senders, and then she’ll take care of setting up all the records – she’ll even monitor DMARC reports for you for the first 30 days. Plus, she’s offering a special $50 discount until January 31, 2024.

Don’t let your emails get lost in the spam folder! Get the insights you need and make the necessary changes.