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Let’s talk about free and effective marketing strategies to increase student enrollment! As summer kicks off, your school kickstarts recruiting new students to join your school community in the fall. As for parents, they will scour the internet for information on the best school option for their kids for the…

Preparing for a major fundraising campaign is a complex, laborious process for nonprofit organizations— preparing a nonprofit website to support a major campaign is just one facet of the planning! To help keep your ducks in a row during the planning process, we’ve put together a master checklist of items…

In the web design world, there are a plethora of fancy features that are implemented in school websites to enhance user experience. These could include videography, pop-ups, interactive polls, the list goes on. While they are great add-ons, and can definitely add a layer of complexity to overall user experience,…

Contrary to popular belief, a good non-profit website doesn’t need to cost tens of thousands of dollars; however, it needs to be functional, easy to navigate, and eye-catching for your audiences. There are several elements that are included in the formula of a strong non-profit website.  To build a solid,…

Website accessibility is a hot topic right now. Since 1990, the Americans with Disability Act (ADA) has prohibited discrimination based on disability. Originally focused on accessibility to brick and mortar buildings, it has expanded to include virtual spaces, as well. This means that your website (a virtual space) should allow…

A solid small school website encapsulates its mission, values, communities, and instruction style. Once you have built a basic framework to a stellar school website, there are still ways to boost overall creativity and give your site the “wow” factor it needs to stand out in the crowd.  If your…

As the pandemic reaches its two-year benchmark and some parts of instruction remain virtual, it’s important that your private school website content prioritizes virtual connection with your school families, as meetings, open houses, and other events become less frequent in-person.  Your school website needs to be easy to navigate, chock-full…

Connecting keyword research to your target audiences and content in 2022 Statistics are out showing trends in Google Search in 2021. Did you know that 75% of Google searchers never scroll past the first page of results? Believe it or not, there is power in a Google search, power that…

Just like the new year, new school projects are upon us! What is the top priority of your small school website this January? Perhaps you’re looking to start the new year fresh with a complete rebrand? If so, this is the blog post for you.  Creating a new brand identity…

It’s officially 2022— happy New Year! Does your nonprofit have any New Year’s resolutions? If so, add refreshing your nonprofit website to the list. Let’s get your nonprofit’s website plans in motion.  2022 will be full of new website trends that can boost the performance of your nonprofit website.  After…

Is your school website design looking a bit dated? The year is winding down, the holiday season is upon us! At this point in the year, students are preparing to be released for holiday break and your team is tying off projects and prepping for the next semester.  As you…

Does your nonprofit website include blog posts? As the year winds down, you may are probably setting goals for the new year. While the list of tasks to complete before the holidays grows, you’re probably also checking in on the success of your marketing efforts this year. Are there gaps…

As we enter the holiday season, tie off 2021 and prepare for the new year, you may find an opportunity to revisit the effectiveness of your small school’s messaging and how well you’re communicating with your audiences. How would you sell your school to parents if you only had two…

The holiday season usually means relaxing and quality time spent with close friends and family; however, if you work at a nonprofit organization, it’s normally your busiest time of year. Not only does the holiday season bring joy and cheer to many, it also brings campaigns and donation drives that…

Using accordions on a website can make the content easier to read at a glance and avoid overwhelming a website visitors with too many words. However, it should not be overused as accordions can also make a website harder to use by forcing too much clicking to access important information….

The pandemic has disrupted nearly everything about education for schools, alumni engagement included – especially in smaller schools. Students of all ages have sacrificed so much during the pandemic: their regular lifestyles, class schedules, social lives on campus, extracurricular activities, the list goes on and on! After everything students have…

Your school needs a new, fresh website. One reason you may be putting this off is because you are worried that a website refresh is more than you can afford— how much does a school website cost? A professional school website plays a huge role in the success of a…

When you’re running a school or nonprofit organization, it’s crucial to work out the balance between “nice-to-have” and “need-to-have.” Some things are “nice to have.” For example, a few less meetings so you can focus more time to get stuff done. Some things are “need to have.” A website –…