Blog
Information to help your organization make a difference.
Our blog delves into the technical, tactical, and inspirational ways to tell your stories beautifully and successfully.
Join our list to get periodic updates and inspirations sent directly to your inbox.
Enhancing User Experience (UX) for Nonprofit Websites
Creating a compelling and effective online presence is essential for nonprofits to achieve their missions. The cornerstone of this presence is a website that provides an excellent user experience (UX). This is not just about aesthetics; it’s about ensuring that visitors can easily find the information they need, engage with…
What Are the Top Pages on Your Nonprofit Website? How to Find Them and Optimize Them
Your nonprofit’s website is often the first point of contact for potential donors, volunteers, and supporters. Understanding which pages on your site attract the most traffic and optimizing them can significantly enhance your organization’s online presence and impact. This blog post will explore how to identify your top-performing pages and…
The Impact of SEO on School Enrollment: Strategies for Small Schools
Small schools, often operating with limited marketing budgets, must find cost-effective ways to increase visibility and attract prospective students. Search Engine Optimization (SEO) is one such strategy that can significantly impact school enrollment. This blog post will delve into the impact of SEO on school enrollment and provide actionable strategies…
5 Essential Elements Every Nonprofit Website Should Have
Creating an effective website for a nonprofit organization is crucial to its success. A well-designed website can help build credibility, engage supporters, attract donors, and clearly communicate the mission and values of the organization. In order to accomplish these important goals, there are five essential elements we believe that every…
Independent Schools: What is the Process for Updating Your Website?
An independent school’s website is its primary interface with students, parents, and the broader community. It’s a vital tool for communication, recruitment, and engagement. Regularly updating an independent school website is essential for enhancing communication, reflecting the school’s image, improving user experience, and supporting engagement and recruitment. It ensures the…
How Schools Can Use AI to Generate Website Content and Improve SEO
From attracting prospective students and engaging parents to keeping the community informed, a school’s website plays a pivotal role. However, maintaining a dynamic, content-rich site that ranks well in search engine results can be challenging. This is where Artificial Intelligence (AI) comes into play. AI offers innovative solutions to streamline…
The Importance of User Experience: Key Statistics for 2024
User experience (UX) is a necessity for organizations and businesses striving to succeed. With users expecting seamless, efficient, and engaging interactions, companies must prioritize UX to stay competitive. In this summary, we delve into the critical statistics from TechJury‘s insights on user experience for 2024, highlighting the profound impact of…
A Guide to Successful Website Content Migration During Redesigns
Redesigning a website can be a monumental task, often filled with excitement and anxiety. One of the most critical aspects of this process is content migration-the act of transferring existing website content to a new design or platform. Whether you’re updating your site’s look, improving its functionality, or migrating to…
Educating Staff and Teams: Promoting Awareness of Accessibility in Web Design
In the world of web design, accessibility is not just a trend; it is a necessity. As digital landscapes become increasingly integral to daily life, ensuring that websites are accessible to all users, including those with disabilities, is paramount. This blog post aims to shed light on the importance of…
How Should You Select an Agency to Redesign Your School or Nonprofit Website?
A website serves as the virtual gateway to your organization, often forming the first impression for potential donors, volunteers, and stakeholders. A well-designed website not only serves as a virtual front door but also acts as a powerful tool for communication, outreach, and fundraising. However, redesigning a website can be…
Ensuring Accessibility: A Guide to Creating an Inclusive Private School Website
In today’s digital age, a school’s website serves as its virtual front door, offering vital information to prospective parents and students. However, to truly welcome and engage all visitors, including those with disabilities, the website must be accessible. Accessibility isn’t just about complying with regulations; it’s about fostering inclusivity and…
What is a CRM and How Should a School Select a CRM?
Managing relationships with students, parents, alumni, and other stakeholders has become increasingly vital for the success of schools. This is where Customer Relationship Management (CRM) systems come into play. But what exactly is a CRM, and how should schools select the right one to meet their unique needs? In this…
How Should a School Use GA4 Information to Help Improve Their Website?
A school’s website is often the first point of contact for students, parents, and stakeholders, serving as a gateway to information, resources, and the overall school experience. With such potential value, it’s essential for schools to continuously improve and optimize their online platforms to better serve their community. A powerful…
Navigating the Cost of a Good Private School or Nonprofit Website in 2024
In 2024, the cost of a well-designed and functional website for a private school or nonprofit organization can vary significantly based on several factors. Understanding these factors can help you navigate the pricing landscape and make informed decisions about your website investment. Here are some key considerations when evaluating the…
Tips for Maximizing your Investment in Professional Photography
We’re excited to share this guest post from Rebecca Drobis of Rebecca Drobis Photography. Rebecca is a Washington DC-based photographer whose images tell human stories. Her photojournalism training instilled in her a keen sense of observation and the ability to capture impactful moments. She is especially adept at building genuine…
Maximizing School Efficiency: A Comprehensive Guide to Blackbaud API Integration with WordPress by Design TLC
The need for seamless integration of technology is increasingly important in the ever-evolving digital landscape of education. Schools can be challenged by managing of vast amounts of data while striving to enhance communication and engagement with students, parents, alumni, and donors. Recognizing these challenges, Design TLC offers innovative solutions to…
School Website Redesign Process: Podcast Episode with Barb Doyle
Fun fact: Tara Claeys co-hosts the Mindful School Marketing podcast with Aubrey Bursch of Easy School Marketing. The podcast brings in guests to discuss a wide variety of topics related to independent school marketing, admissions and enrollment, as well as strategies for mindfulness to make work and life more healthy,…
Navigating Color Contrast for Improved Accessibility in Web Design
In the realm of web design, aesthetics often take center stage. Designers meticulously craft layouts, choose fonts, and select colors to create visually stunning websites. However, amidst the pursuit of visual appeal, one crucial aspect often gets overlooked: accessibility. Web accessibility ensures that people with disabilities can perceive, understand, navigate,…
Inclusive Design Practices: Making Websites Welcoming to Everyone
Inclusive design practices are the key to making websites welcoming to everyone. In this blog post, we’ll explore the importance of inclusive design, its benefits, and practical tips for creating accessible websites. Understanding Inclusive Design Inclusive design, also known as universal design or accessible design, is an approach that aims…
What Should a School Sitemap Include and What Should be Removed?
A school’s website serves as a vital gateway to information for prospective students, parents, faculty, and the community. An intelligently structured and easily navigable website is pivotal in conveying a school’s identity, offerings, and values effectively. A crucial component of website organization is the sitemap, a hierarchical list of pages…