Trinity Presbyterian Preschool
Trinity Presbyterian Preschool in Arlington is a long-standing favorite institution in their community. The staff provides a loving, fun environment for the students, and helps them prepare for Kindergarten.
The school’s website was built by the staff using WordPress.com. The school had no logo or branding, and the website was not organized in a way that was user-friendly.
We started by working with the preschool to develop a logo. They wanted a tree concept that related to the idea of growth. We showed them a few concepts and they chose this one, which has a trunk that evokes a happy child with their hands in the air. We used bright, vibrant colors to communicate the fun, happy environment that Trinity is known for.
We also created a horitonal version of the logo and an icon that can be used for social media.
Objective
Design TLC set out to accomplish these goals for Trinity Presbyterian Preschool:
- Establish a Brand Identity: Create a new logo and visual identity for the preschool, which previously had no branding.
- Migrate and Redesign the Website: Transition the school’s WordPress.com site to WordPress.org, and build a modern, organized website to reflect the preschool’s joyful learning environment.
- Improve User Experience and Structure: Develop a clear site architecture that serves both prospective and current families with easy access to relevant content.
- Empower the Client to Manage the Site: Train staff to edit and maintain their new site confidently going forward.
Approach
Logo Design & Branding
- Collaborated with the school to create a tree-inspired logo symbolizing growth, with a trunk designed to look like a joyful child with arms raised.
- Used bright, vibrant colors to convey the preschool’s fun and nurturing environment.
- Delivered horizontal and icon versions of the logo for flexible use in print and social media.
Website Platform Migration
- Exported content from WordPress.com and used Google Docs to allow the staff to easily review and edit the copy.
- Imported finalized content into a custom WordPress.org theme with modern, responsive templates.
Website Design & Structure
- The content is well-organized so users can find what they are looking for, whether they are new, prospective families looking for admissions information, or existing families wanting information on registration, tuition payments or upcoming events.
- Incorporated existing photography alongside high-quality stock imagery to enhance the visual appeal.
Client Training & Support
- Provided hands-on training so staff can easily update content and manage the website.
- Offered ongoing support to help the school maintain their bright, welcoming online presence.
Outcome
We were happy to provide Trinity Presbyterian Preschool with a new website which represents them and fulfills their needs, including:
- New, Joyful Brand Identity: Trinity Preschool now has a colorful and meaningful logo that reflects their values and stands out in the community.
- Modern, Responsive Website: The new website is visually engaging, mobile-friendly, and much easier to navigate.
- Improved Content Structure: Families can now quickly find information on admissions, registration, tuition, and events.
- Empowered School Staff: With a user-friendly platform and proper training, the Trinity team can manage their website independently.
- A Strong Foundation for Growth: The redesigned site positions Trinity to better connect with families and showcase its loving, supportive preschool environment.
