St. Luke’s Episcopal School
St. Luke’s Episcopal School (SLES) in San Antonio, Texas, sought a modern, engaging website that effectively communicated its mission and vibrant school culture. The existing website, built on the FACTS/Renweb platform, was difficult to update and lacked a clear, compelling narrative. The school needed a fresh digital presence that showcased its warmth, joy, and strong educational
What the client had to say
OMG it looks AMAZING! I’m so incredibly happy with how it has turned out. What a remarkable difference and I feel like our website FINALLY captures who we are. Thank you so much!
– Andrea Jenkins
Director of Enrollment Management & Marketing
Objective
Design TLC was tasked with creating a visually compelling, easy-to-manage website that:
- Clearly articulated the school’s mission and values.
- Integrated dynamic animations and unique typography to reflect the school’s character.
- Featured a “Why” message on each top-level landing page to highlight the school’s core strengths.
- Incorporated testimonials to build credibility and connect with prospective families.
- Provided an intuitive user experience for parents, students, and prospective families.
Approach
To achieve these goals, Design TLC took the following steps:
- Discovery & Strategy: We collaborated closely with St. Luke’s to understand its mission, audience, and challenges with the existing website.
- Content & Messaging: We developed a strategic content structure that placed key messaging and testimonials throughout the site to reinforce the school’s strengths.
- Visual Design: We introduced dynamic animations and typographical treatments to create an engaging and welcoming online experience.
- User Experience Enhancements: We streamlined navigation to ensure users could easily find important information about admissions, academics, and student life.
- Development & Implementation: Using a flexible, user-friendly CMS, we built a website that allowed school staff to make updates easily without technical expertise.
Outcome
The redesigned website successfully:
- Enhanced storytelling by prominently displaying “Why” messages on each top-level landing page.
- Increased engagement with prospective families through visually engaging animations and typography.
- Strengthened credibility by incorporating parent and student testimonials throughout the site.
- Improved usability with an intuitive, easy-to-navigate structure that makes finding key information seamless.
- Empowered the school team with a content management system that is easy to update and maintain.
- Attention to Accessibility during the process and before launch resulted in over 90% passed accessibility tests, with the only remaining warnings referring to PDFs and videos.
Before
New Website
