Safe Routes Conference
This year’s event marked a major milestone: the 20th anniversary of the Safe Routes Partnership. Their bi-annual conference brings together educators, advocates, planners, and community leaders from across the U.S. With such a dynamic and celebratory moment, the orgnazation needed a dedicated website to capture the energy of the event while guiding attendees through a content-rich experience.
Safe Routes Partnership is a national nonprofit dedicated to advancing safe, equitable, and active transportation for communities across the country. After partnering with Design TLC on their main website, the organization returned to collaborate on a new digital experience for their flagship event: The Safe Routes Conference.
Objective
The goal was to design a conference website that is both visually engaging and highly functional—supporting attendees before, during, and after the event.
This included:
- Creating a distinct, energetic design that reflects the spirit of the conference
- Integrating seamlessly with the organization’s event management platform
- Making it easy for users to explore sessions, speakers, and schedules
- Supporting clear pathways for registration and participation
- Providing a flexible structure for ongoing updates and future events
- Celebrating the conference’s 20th anniversary with a design that feels special, engaging, and reflective of its impact
Ultimately, the site needed to balance creativity with usability—delivering a polished experience that supports a wide range of users.
Approach
Discovery & Strategy
Building on our existing partnership with Safe Routes Partnership, we brought a strong understanding of their brand, audience, and goals into the project.
We worked closely with their team to identify the unique needs of a conference website—focusing on user journeys such as exploring sessions, planning schedules, and accessing key event information.
Content & Structure
Conference websites are inherently content-heavy, so clarity was key.
We organized information in a way that makes it easy to:
- Browse sessions and speakers
- Navigate the event schedule
- Access important attendee resources
Special attention was given to structuring content so users can quickly find what they need—whether they are first-time visitors or returning attendees.
User Experience
We designed the site with usability front and center.
Clear navigation, strong calls to action, and thoughtful page layouts help guide users through the site—supporting both discovery and action. The experience was designed to work seamlessly across devices, ensuring attendees can access information on the go.
Design & Development
The design brings energy and personality to the conference experience.
We created a visually engaging site that feels dynamic and inviting—using bold visuals, color, and layout to reflect the collaborative and forward-thinking nature of the event.
On the technical side, we integrated the site with the conference’s event platform, allowing for streamlined management of schedules, sessions, and registration while maintaining a cohesive user experience.
Outcome
The result is a vibrant, user-friendly conference website that supports every stage of the attendee journey—while also honoring a significant milestone for the organization.
The new site:
- Provides a clear, intuitive experience for exploring sessions and planning attendance
- Integrates seamlessly with event management tools
- Reflects the energy and impact of the Safe Routes Conference
- Celebrates the 20th anniversary with a dynamic, engaging design
- Supports ongoing updates and future iterations of the event
New Website
