Potomac River Clinic

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New Potomac River Clinic Website

The Potomac River Clinic is a nonprofit organization serving individuals with hearing loss in the Washington DC region. Connected to The River School, the clinic is dedicated to equipping children with hearing loss and their families with a foundation for lifelong learning through listening and spoken language. The clinic also fosters productive partnerships in research, professional training, and collaborative outreach programs to promote best practices in language learning for children with hearing loss.

Objective

The Potomac River Clinic approached us to update their existing WordPress website to:

  • Refresh Content and Imagery: Better reflect the clinic’s mission and the comprehensive services offered.
  • Expand Navigation: Improve user experience with easier access to information about programs, services, and resources.
  • Strengthen Brand Identity: Maintain a cohesive look and feel that aligns with The River School while highlighting the unique identity of the clinic.

Approach

  1. User-Centric Design:

    • We revamped the website’s navigation to provide an intuitive user experience. Expanded menus and clear call-to-action buttons were strategically placed to guide visitors to relevant information.
    • The website was designed to be fully responsive, ensuring a seamless experience across all devices.

  2. Content Refresh and Imagery:

    • We collaborated with the clinic’s team to refresh the content, focusing on their mission to empower children with hearing loss and their families.
    • New imagery was incorporated to create an emotional connection with visitors, emphasizing the positive impact of the clinic’s work.

  3. Reflecting Brand Identity with Curves and Soft Colors:

    • The new design prominently features the curves and soft color palette found in The Potomac River Clinic’s logo. This design choice creates a cohesive and visually appealing experience that feels welcoming and supportive.
    • Soft curves were used throughout the website’s layout to evoke a sense of calm and inclusivity, resonating with the clinic’s nurturing approach.
    • Gentle hues inspired by the logo were applied consistently across background elements, buttons, and typography, reinforcing brand recognition and a soothing aesthetic.

  4. Showcasing Comprehensive Services:

    • Dedicated pages were created for each of the clinic’s key services. This structure helps users easily understand the breadth of offerings available under one roof, from audiology to speech-language pathology.
    • We highlighted the transdisciplinary team approach to emphasize the collaborative and holistic care model.

Outcome

  • Improved User Experience: The expanded navigation and enhanced content structure significantly improved the user journey, making it easier for visitors to find information about services, research, and resources.
  • Increased Engagement: The refreshed content and compelling imagery created an emotional connection with visitors, leading to a notable increase in engagement metrics.
  • Stronger Brand Identity: The redesigned website successfully established The Potomac River Clinic’s unique identity while maintaining a cohesive connection with The River School.