Neighborhood Health
Neighborhood Health (Alexandria, Virginia) is a community-focused healthcare provider offering primary care, dental, pharmacy, behavioral health, and more. For years, Design TLC supported their old website, which had become outdated and increasingly difficult to manage. As a nonprofit organization serving thousands of patients across Northern Virginia, Neighborhood Health needed a new website that reflected its professionalism, accessibility, and commitment to care — while making it easier for staff to update and manage content.
This project was part of our TLC from the Heart Pro Bono Program, which allows us to give back by supporting organizations that serve the community.
Objective
Design TLC was tasked with creating a website that:
- Delivered a professional and welcoming design that builds trust with patients, partners, and donors.
- Provided an easy-to-manage platform, reducing the technical challenges staff faced with the old site.
- Supported SEO and digital marketing goals, increasing visibility and engagement.
- Made it simple for patients to find services, make appointments, and access key resources.
- Highlighted Neighborhood Health’s impact and mission to encourage donations and partnerships.
Approach
Discovery & Strategy
We worked closely with Neighborhood Health staff to understand their needs, pain points, and goals. Because we had supported their old site for years, we already had strong insight into their challenges.
Content & Messaging
Content was restructured to improve patient access to services and make the donation pathway more prominent. Key messaging emphasized trust, accessibility, and community health.
Visual Design
We designed a clean, modern site with clear navigation, intuitive layouts, and a welcoming color palette that reflects Neighborhood Health’s mission of care and inclusion.
User Experience Enhancements
- Streamlined navigation for patients seeking services, appointments, or pharmacy support.
- Improved content hierarchy to highlight impact stories and encourage donations.
- Optimized for accessibility and mobile-first browsing.
Development & Implementation
We built the new site in WordPress using Beaver Builder, giving staff full control of updates. We implemented SEO best practices, tested for performance, and ensured smooth redirects from the old site.
Outcome
The new Neighborhood Health website:
- Provides a professional, trustworthy digital presence aligned with their mission.
- Makes it easy for staff to update without technical barriers.
- Improves patient experience with clear pathways to services, appointments, and resources.
- Boosts visibility for fundraising and donor engagement.
- Reflects the spirit of a TLC from the Heart Pro Bono project, giving back to an organization making a real difference in the community.
Before
New Website
