Faith Alliance for Climate Solutions
Faith Alliance for Climate Solutions (FACS) mobilizes the power of Virginia’s faith communities to advance local solutions to the urgent moral challenge of climate change. Grounded in moral, spiritual, and religious beliefs, FACS leverages its community’s influence to drive local advocacy and climate justice solutions. Their ability to organize large numbers of people who might not typically engage in advocacy makes them a crucial force in advancing climate policies at the local level.
Objective
FACS’s existing website, while built on WordPress, was outdated and cluttered, hindering user experience and engagement. The site lacked a cohesive design that aligned with their brand identity and had a complex navigation structure that made it difficult for users to find information and get involved. FACS needed a modernized digital presence that effectively communicated their mission, inspired action, and facilitated community engagement.
- Redesign the website to reflect FACS’s brand identity while maintaining a clean and professional look.
- Streamline navigation to enhance user experience and make it easier for visitors to find information, participate in advocacy, and engage with the community.
- Organize content more effectively, ensuring that key messages about climate action, local advocacy, and moral responsibility are communicated clearly and compellingly.
- Encourage engagement by making it easy for visitors to get involved, learn about local climate impacts, and join the movement for climate justice.
Approach
We approached this pro bono project with the same dedication and professionalism as any other client engagement, understanding the importance of FACS’s mission. Our strategy included:
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Brand-Aligned Design
- Created a fresh, visually appealing design that resonates with FACS’s identity as a moral and community-driven organization.
- Utilized a clean and modern layout with an emphasis on user-friendly design and mobile responsiveness.
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Streamlined Navigation and User Experience
- Simplified the site’s navigation to ensure users can easily find resources, advocacy opportunities, and ways to get involved.
- Organized content into clear sections such as “About Us,” “Acdvocacy,” “Get Involved,” and “News & Events” to guide users through FACS’s narrative and mission.
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Enhanced Communication and Engagement
- Integrated clear call-to-action buttons encouraging visitors to learn more, volunteer, donate, or participate in local advocacy.
- Designed content to inspire action and align with FACS’s value-driven message of community and climate justice.
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Optimized for Growth and Impact
- Built on WordPress, maintaining the platform’s flexibility while optimizing performance and security.
- Ensured the site is easy to manage and update, empowering FACS to keep their community informed and engaged.
Outcome
The redesigned Faith Alliance for Climate Solutions website now:
- Reflects their brand identity as a value-driven, community-oriented organization dedicated to climate justice.
- Improves user experience with a clean, organized navigation system, making it easier for visitors to engage and take action.
- Increases engagement and participation by clearly communicating ways to get involved in local advocacy and community events.
- Empowers the FACS team to easily update content, manage events, and keep their community informed.
Before
New Website
