Engage The Brain Tutoring
We loved working with Engage The Brain on their new website design! This client was super responsive and “engaged” in the process. From branding and identity to design and content development, we worked together swiftly and smoothly. The result is a really well-organized and comprehensive new website for this central Florida-based tutoring and academic service company.
Logo Refresh
Their existing website was about 8 years old. The client asked us to refresh their logo as part of the website redesign process. After exploring some options, we agreed that their existing icon was identifiable. We opted to refresh just the typography and refresh the logo mark. The resulting logo is more cohesive and unique.
Website Design
The new website design was fun to work on! We created some curved edges on images to mimic the edges of the logo icon. We utilized a screened version of the icon as a background image throughout the site. This adds interest, depth and a level of professionalism to the design.
We continued the use of their copyrighted the tagline “Think. Learn. Grow.” and worked with a writer to develop a compelling headline below the hero image.
Website Architecture
As part of the website development process, we did keyword research, and helped the client with an improved website architecture. We created new pages that focus on key areas of academic support services. For the Services and About sections of the website, we utilized a submenu design that makes it easy to access sub pages with these sections. Overall, we helped EtB improve the architecture of their website.
as well as an interesting curve crop on the hero image photo.
Objective
- Modernize an Outdated Website: Redesign Engage The Brain’s 8-year-old website to reflect a more professional, cohesive, and engaging brand identity.
- Refresh the Logo and Visual Identity: Refine the typography and logo mark for a more unified look while preserving brand recognition.
- Improve Site Architecture and Usability: Reorganize content with a new site structure and navigation, especially for services and about sections.
- Boost SEO Performance: Perform keyword research, optimize all pages and images, and revive valuable blog content to enhance visibility and search rankings.
- Support Conversions and Engagement: Design the website to encourage consultations, workshop signups, and service inquiries for prospective clients.
Approach
In order to accomplish these, Design TLC used the following methods and steps:
Creative Visual Design
- Designed curved image edges to mirror the shape of the logo icon, adding subtle consistency.
- Created a screened version of the icon as a repeating background element to enhance depth and professionalism.
Strategic Messaging
- Continued use of the client’s trademarked tagline “Think. Learn. Grow.”
- Partnered with a professional writer to develop a compelling homepage headline under the hero image.
Site Architecture & Navigation
- Conducted keyword research to inform the site structure.
- Created new pages focused on core academic support services.
- Developed a submenu navigation for Services and About sections to improve usability and flow.
Search Engine Optimization (SEO)
- Revived older blog posts which were hidden on the previous website, as they will help with SEO.
- Mapped keywords to all pages and the writer incorporated these terms wherever possible. For stronger SEO, we also applied these keywords to Alt Text for images and developed custom SEO titles and Meta Descriptions.
Conversion-Focused Design
- Built clear calls to action throughout the site to guide visitors to schedule a consultation, attend workshops, or sign up for services.
Outcome
Engage The Brain will expand their audience and conversions with their new website. This website is designed to provide information and make it easy for prospective clients to schedule a free consultation, attend workshops and events, and sign up for services. Notable changes done by Design TLC include:
- Stronger SEO Foundation: Optimized content, revived blogs, and technical improvements are already resulting in ranking increases and higher visibility.
- Improved Navigation & User Experience: Visitors can easily explore services, learn more about the team, and navigate key areas thanks to the restructured site architecture.
- Cohesive Visual Identity: Engage The Brain now has a refreshed logo and design system that builds brand trust and professionalism.
- Increased Conversion Opportunities: The new website clearly guides users to take action, helping EtB grow its client base and event participation.
- A Scalable Platform for Growth: With content and SEO strategies in place, the site is positioned to attract, engage, and convert more users in the months ahead.
